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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software.

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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. Image source ).

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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. Customer acquisition cost. That bit is easy.

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How Software Developers Can Be Set Up For Failure

YoungUpstarts

The outright and abject failure of a software development project is a surprisingly common occurrence, and the reasons for a specific project’s failure tend to revolve around three easily avoidable mistakes. Poorly Defined Project Goals and Performance Metrics. by Reed Gusmus, director of marketing at QASymphony.

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6 Ways To Improve Your Odds Of New Business Success

Startup Professionals Musings

No matter how passionately you believe that everyone needs one, and positive feedback from friends and early adopters (false positives), before you invest in scaling the business, make sure you set and meet good metrics in cost of customer acquisition, recurring sales, and margin. Mergers and acquisitions also require new skills.

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For Many New Ventures, Location Is The Key To Success

Startup Professionals Musings

Today, Silicon Valley is the consumer and enterprise software capital of the world. But it is an important metric for firms in pursuit of explosive growth. Wessel measures a 39% acquisition advantage to being in-state. Finance has homes in New York, Hong Kong, and London. Energy is still the domain of Houston and Dubai.

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Mark Hauser’s Hauser Private Equity Spearheads Major Deals in Industrial Sector

The Startup Magazine

With over three decades of experience in private equity investments, acquisitions and mergers, Mark Hauser has developed a keen ability to recognize trends and do his due diligence. In tandem with these efforts toward organic growth, they will also explore opportunities for inorganic growth through acquisitions.