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Quickly Unpacking Spotify’s Acquisition Of Gimlet Media

Haystack

For Spotify’s core business, which charges consumer subscriptions for the ability to have unlimited mobile access to an enormous music library, music as the audio source converts high engagement minutes into recurring revenue via subscriptions. market by launching in connection with Facebook viral invites? Remember Stitcher?

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5 myths about the marketplace that mobile strategies busted

The Next Web

In the era of mobile, social, and the sharing economy, we’re seeing the emergence of next-gen mobile-enabled marketplaces in every ecommerce category, from fashion ( Poshmark ), to health ( Brighter and HealthTap ), lodging ( Airbnb and HotelTonight ), transportation ( Uber and Lyft ), and real estate ( Zillow ).

Mobile 136
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Be Honest About Whether Your Product Really Makes a Difference

Both Sides of the Table

Or app companies that went viral due to spammy friend requests to download in an app store only to have a community backlash and subsequent crash. “Hacking” growth is only sustainable with a truly great product. And of course it’s true in personal productivity apps, SMB apps, B2B software and so forth.

Product 150
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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

They have a mobile app and I felt like it crashed too much for my liking. All applications crash and this is especially true in the nascent mobile world where dealing with device types, OS’s & networks adds one hell of a configuration management problem. Customer Acquisition. Measuring viral adoption is obviously important.

Metrics 346
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How to get your mobile app discovered in 2021

VC Cafe

Almost overnight, a huge new industry was created around mobile. Worldwide mobile app revenues in 2014 to 2023 (in billion U.S. Worldwide mobile app revenues in 2014 to 2023 (in billion U.S. introduced a feature that stops apps from tracking consumers, which led to reduced spend on mobile ads for the time being.

Mobile 190
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How to Choose Digital Marketing Channels for Long Term Growth

ConversionXL

Paid Acquisition. You’re undoubtedly familiar with paid acquisition, as it’s the digital equivalent of traditional advertising. Here are some resources to learn more about paid acquisition: Customer Acquisition Master Course (includes SEO). When Does Paid Acquisition Work for SaaS Startups?

Channel 118
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Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

We spend a lot of time trying to get people focused on building products that have viral components and why that has to be measured and constantly tested. It’s why some companies are testing whether building applications on KIK might lead to better customers acquisition. Doesn’t.