article thumbnail

Times Square Strategy Session – Web Startups and Customer Development

Steve Blank

I was in New York last week with my class at Columbia University and several events made me realize that the Customer Development model needs to better describe its fit with web-based businesses. In it, I got asked a question I often hear: “What if we have a web-based business that doesn’t have revenue or paying customers?

article thumbnail

Paywalls, SEO, and the Need for a Damn Good Brand

ConversionXL

Google announced its First Click Free (FCF) policy in 2008, requiring publishers to: allow all users who find your page through Google search to see the full text of the document that the user found in Google’s search results and that Google’s crawler found on the web without requiring them to register or subscribe to see that content.

SEO 122
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Twitter Link Roundup #239 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! A group of second graders was treated to lunch at one of New York’s finest restaurants, Daniel. Have fun watching Jeffrey Blitz’s video for The New York Times.

article thumbnail

Search Intent: How to Analyze and Optimize Your Site

ConversionXL

Proxies like backlinks and keywords have long been—and still are—stand-ins for the likelihood that a web page will satisfy user intent. Those informational queries are often the highest volume terms a site targets—key drivers of awareness and acquisition. It can also guide on-page content choices, content strategy, or web design.

Search 126
article thumbnail

Twitter Link Roundup #169 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! The Ultimate Guide to Customer Acquisition | KISSmetrics Blog – [link]. More founders reject VC money | Crain’s New York Business – [link].

article thumbnail

Twitter Link Roundup #151 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! The economic logic behind tech and talent acquisitions – Chris Dixon – [link]. How Much Traffic Do New York Times Links Generate | Entrepreneurs Unpluggd – [link].

article thumbnail

How to Craft a Digital Advertising Strategy that Combats Rising Costs and Captures New Customers

ConversionXL

Here’s Proquo’s lead generation landing page: By doing this, they’re able to progress prospects through the funnel more quickly, reducing cost per acquisition. And those links can have a powerful impact on your industry reputation and web traffic. This included web and app usage and reader preferences.