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Launching a Portfolio Acceleration Platform at a Venture Capital or Private Equity Fund

David Teten

I’ve recently advised a number of emerging private equity and VC funds who are wrestling with the question: What are the highest impact steps they can take to support their portfolio companies? . Almost every private equity and venture capital investor now advertises that they have a platform to support their portfolio companies.

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The Intersection of SEO and CRO (and How to Maximize Long Term Growth)

ConversionXL

You’d think conversion optimization and SEO should play together nicely, right? There are issues that I’ve heard marketers bring up where there can be a conflict between CRO and SEO. In addition, in silo’d teams or with limited budgets, there can be tradeoffs and decisions to be made between investing in CRO or SEO.

SEO 48
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The Inside Story of a Small Startup Acquisition (Part 1)

Software By Rob

And the funds came from revenue generated by my portfolio of web applications and websites that I’ve built over the past several years. This acquisition is a long story, but if you have a few minutes let me tell you the best parts. The bottom line is that many successful startups (far more than you hear about) are masters at SEO.

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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

One of the things I discuss the most with the portfolio companies I’m involved with is that “you manage what you measure.”. Customer Acquisition. How many adds came through organic SEO? SEO is seldom “free.”. Those two things together would lower your acquisition costs nearly in half to $6.11. lowering $1.50

Metrics 346
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How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

Equally, hoping to unseat TripAdvisor without understand their SEO strengths and how much it would cost to knock them down would be naïve. That marketing can be PR or SEO or influencer distribution or other forms of “unpaid” marketing. That’s why Ring is amongst the fastest growing company in our portfolio.

Startup 150
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Search: Not Provided: What Remains, Keyword Data Options, the Future

Occam's Razor

This led to the problem we, Marketers, SEOs, Analysts, fondly refer to as not provided. As an analyst, I was upset that this change would hurt my ability to analyze the effectiveness of my beloved search engine optimization (SEO) efforts – which are really all about finding the right users using optimal content strategies.

Search 154
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Closing The Backlink Gap: What It Takes To Outrank Your Competition

ConversionXL

There’s no shortage of SEO advice on how to rank higher for key terms. Optimize your on-page SEO. Yet, even today, acquiring high-quality backlinks is still one of the most effective components of a successful SEO strategy. Other SEO tools such as SemRush have similar features. Create high-quality content.

SEO 157