Both Sides of the Table

APRIL 26, 2016

Perhaps the most misused terms I see these days from entrepreneurs involve CAC (customer acquisition costs) and LTV (life time value) and a lack of understanding these critical components is driving many companies to premature failure. CAC is often measured incorrectly and doesn’t often doesn’t capture the true costs of acquisition.

Metrics 150

Metrics Cost Acquisition Startup 150

Both Sides of the Table

OCTOBER 26, 2014

Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). When to start PR? It’s a continual process.

PR 319

PR Venture Capital Hiring Seed Capital 319

ConversionXL

NOVEMBER 10, 2021

Here’s Proquo’s lead generation landing page: By doing this, they’re able to progress prospects through the funnel more quickly, reducing cost per acquisition. Leverage Performance PR to build trust with cold traffic. Performance PR taps into an undisputed fact of SEO content marketing: backlinks are best.

Advertising 131

Advertising Cost Customer PR 131

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

ConversionXL

FEBRUARY 3, 2022

Acquisitions can quickly increase your market share and bring in new customers. Acquisitions. Some of those channels might include: Acquisition. SEO , SEM, paid advertising , content marketing, social media, email marketing, strategic partnerships with other brands, PR; Activation. Customer experience improvements.

Marketing 115

Marketing Framework Metrics Channel 115

Software By Rob

JANUARY 25, 2012

This acquisition is a long story, but if you have a few minutes let me tell you the best parts. If you’re interested you can read about one of my acquisitions from a few years back in a post titled The Inside Story of a Small Software Acquisition. The site was once great; marketed by a high-end NYC PR firm.

Acquisition 63

Acquisition Software Review Fresno Algorithm 63

YoungUpstarts

DECEMBER 18, 2013

People who’ve already shopped at your store may be following you on Facebook or Twitter, but engaging with them isn’t going to drive new customer acquisitions. As a local business, advertising and PR firms might be out of reach. But you need to be mindful about your approach.

PR 184

PR Social Network Web Development Incubator 184

Haystack

JANUARY 13, 2020

Plaid is known within the startup and VC community as a strong company, but it is also a relatively quiet company in terms of its own PR and social media chatter. Windfall events are almost required to extend one’s lifespan in the Bay Area these days, and this acquisition certainly qualified as one for those involved.

Acquisition 74

Acquisition API Cap Table Venture Capital 74

View from Seed

JANUARY 24, 2018

Before joining Artsy, Fatma led Partner Experience at Jet.com, where she built products for Jet’s retail and brand partners ahead of the company’s launch and scaled them through its hyper-growth phase and post-acquisition by Walmart. Reforge provides master classes for experienced practitioners around growth and customer acquisition.

Operations 176

Operations Cofounder Technical Review Angel Investor 176

Both Sides of the Table

APRIL 4, 2011

Customer Acquisition. Usually you have a catch-all bucket for “direct” or similar that often came through PR or word-of-mouth. Those two things together would lower your acquisition costs nearly in half to $6.11. Ironically, there are times where it may actually pay to INCREASE your customer acquisition costs.

Metrics 346

Metrics Startup Acquisition SEM 346

crowdSPRING Blog

FEBRUARY 27, 2014

Famous tech acquisitions, cost per user – crowdspring.co/1gAC3Wp. Lots of insight in this value vs. price analysis on Facebook’s WhatsApp acquisition – crowdspring.co/NptepI. Measurable Metrics for Your PR Team – crowdspring.co/1fsgR2k. How to Get a Job at Google – crowdspring.co/1mBHZpw.

Social Media 96

Social Media Small Business Design Media 96

YoungUpstarts

DECEMBER 7, 2017

With that number in mind, think strategically about the costs for website and campaign development, PR, digital marketing and all aspects of product costs, even the “hidden” ones. If the goal of your PR effort is to drive sales, you want to look at outlets that are more likely to convert.

Campaign 108

Campaign San Francisco Technical Review Flash 108

crowdSPRING Blog

DECEMBER 6, 2013

How To Become A Customer Acquisition Expert - buff.ly/1aWRqqY. How To Become A Customer Acquisition Expert - buff.ly/1aWRqqY. How To Become A Customer Acquisition Expert - buff.ly/1aWRqqY. PR spam is as real and annoying as advertising spam - crowdspring.co/1ic7T0V. Startup Risk And Fear - crowdspring.co/IqILml.

Social Media 94

Social Media Small Business Design Media 94

ConversionXL

APRIL 4, 2017

Paid Acquisition. You’re undoubtedly familiar with paid acquisition, as it’s the digital equivalent of traditional advertising. Here are some resources to learn more about paid acquisition: Customer Acquisition Master Course (includes SEO). When Does Paid Acquisition Work for SaaS Startups?

Channel 118

Channel Marketing Viral SEO 118

Up and Running

SEPTEMBER 24, 2014

One of the things that gets the attention of buyers is effective PR. 500, Forbes Most Promising Companies list, and Entrepreneur Magazine’s Hot 100 or 500 as acquisition prospect lists. The more PR the better if you want to attract buyers. Based on the acquisition price, that’s about $67.50 per member.

PR 103

PR Acquisition Metrics Social Media 103

YoungUpstarts

MAY 13, 2020

Public Relations (PR) involves efforts to raise the profile of your company, manage your reputation, and build relationships with key people or organizations to attract customers and increase sales. In this post, you’ll find out the importance of including PR in your business plan. Anchor Your Sales And Marketing Efforts.

Public Relations 176

Public Relations Business Plan PR Distribution 176

ConversionXL

OCTOBER 8, 2021

That’s why Customer Acquisition Cost (CAC) is such a critical metric. Cost of software/hardware used in sales and marketing Agency, PR, or any third-party costs involved in sales and marketing. That would mean the 1100 new customers in March are the result of February’s acquisition cost. The key takeaway?

Acquisition 135

Acquisition Churn Rate Cost Customer 135

Both Sides of the Table

FEBRUARY 16, 2015

” PR. It isn’t uncommon for CEOs to talk about biz dev deals prematurely, hint at product announcements or even hint at acquisitions. We CEOs like to be heroes and with the power to push through pricing or product we have unfair advantages over the normal process. These are always mistakes in a growing company.

Startup 150

Startup CTO Hire Sales Leadership 150

YoungUpstarts

FEBRUARY 21, 2019

No matter what a business owner needs an app for — accounting, communication, brainstorming, compliance, financial transactions, employee evaluations, advertising & promotions, collaborations, creativity, management, PR, customer relations, eCommerce, web design — there’s an app for that, and it’s probably free.

Cloud 101

Cloud eCommerce Security Advertising 101

crowdSPRING Blog

NOVEMBER 11, 2011

PR is mostly ineffective when companies step on social media landmines – [link]. PR is mostly ineffective when companies step on social media landmines – [link]. From Deadpool to Acquisition: Lessons From Sprouter’s Almost Fail – [link]. Don’t Give Your Users Shit Work – [link].

Social Media 94

Social Media Small Business Design CTO Hire 94

Duct Tape Marketing

SEPTEMBER 30, 2022

Karrie is Chief Marketing Officer at Typeform, leading brand strategy, advertising, PR, internal communications, and DEI efforts as well as overseeing the internal creative studio. 12:29] Where do you stand on your messaging for client acquisition? [15:49] Marketing Podcast with Karrie Sanderson. So Carrie, welcome to the show.

Marketing 73

Marketing Differentiation B2C PR 73

The Startup Magazine

JULY 20, 2020

Good reviews can enhance credibility, trustworthiness, traffic and even conversion rates, so they should be a crucial part of your customer acquisition strategy. This may overlap with your PR crisis management plan , so make sure there is a plan of action for anything particularly scathing. Set up a process for gathering reviews.

Technical Review 89

Technical Review Management Social Media Reputation 89

crowdSPRING Blog

OCTOBER 17, 2014

The Four Key Trends of the Startup Acquisition Market | by @ttunguz – crowdspring.co/1w8sgz2. A Deep Dive Into Today’s Advertising Landscape crowdspring.co/1z7nHKJ. 30 Founders Share Why Their Startups Failed | Tech Cocktail – crowdspring.co/1ssh53n.

Social Media 94

Social Media Small Business Design Media 94

Both Sides of the Table

JANUARY 11, 2014

I have seen many teams pour tons of money, time and effort into PR strategies without thinking about how product tweaks could drive more consumption, more retention and more referrals. It’s why some companies are testing whether building applications on KIK might lead to better customers acquisition.

Technical Review 384

Technical Review Hockey Stick SEM Channel 384

crowdSPRING Blog

NOVEMBER 14, 2014

Why I Walked Away From a $12M Acquisition Offer 18 Months After Our Startup’s Launch – buff.ly/1ECc6AO. Flash Mobs Have More to Teach About Managing Teams Than Any Textbook – crowdspring.co/1yOIIpD. It’s All About Nuance. How to Convey and Discern Email Tone. crowdspring.co/1A0l3H8.

Social Media 93

Social Media Small Business Design Media 93

Duct Tape Marketing

OCTOBER 6, 2017

Here’s a question – is your PR working? As small business owners or marketers, we all know full well how important it is to put time aside for PR. If you’re an astute CEO you’ll feel it in your water when PR is working. It’s also a way to see that your PR is working. written by Guest Post read more at Duct Tape Marketing.

PR 46

PR SEO Analytics Campaign 46

YoungUpstarts

OCTOBER 4, 2015

Avoid confusing Social CRM with its disparate components like database marketing, IT systems, loyalty programmes, social media platforms, or marketing and PR alone. . #2 Differentiate Social CRM from its components. This is important in order to integrate these other activities in a way that brings value to the customer. #3

Technical Review 100

Technical Review Software Review Customer Social Media 100

Women Entrepreneurs Can

MARCH 13, 2024

To add media relations into your PR when you are marketing your SaaS product, focus on creating valuable and relevant content that media outlets will want to share with their audience. Consistent and strategic PR can help you build brand awareness, credibility, and drive growth for your SaaS product.

Marketing 52

Marketing Product PR Social Media 52

crowdSPRING Blog

APRIL 25, 2014

Corporate Acquisitions Of Startups — Why Do They Fail? This Company Makes It Happen – crowdspring.co/1i7ejbt. Don’t F**k Up the Culture – crowdspring.co/RNs9uF. Avoiding common data-interpretation errors – crowdspring.co/RNprpc. – crowdspring.co/1hrlsaI.

Social Media 92

Social Media Small Business Design Media 92

ConversionXL

MARCH 19, 2020

Laura Blue of LaunchLink PR corroborates Gerhardt’s message : It is during these times that brands need to be especially considerate about what and how they are communicating to customers, partners and stakeholders. You’re no longer in a growth and acquisition position, so KPIs based on revenue targets, etc., Accepting that is key.

Marketing 121

Marketing Campaign Non-Compete Lean 121

Hearpreneur

MARCH 14, 2018

Much of our growth is planned, such as most of the acquisitions we have made over the last decade (there have been eight in all, with a couple that were unforeseen opportunities that we reacted to almost on the spot), but sometimes things happen that no one can anticipate. Thanks to Anna Crowe, Crowe PR ! #13-

Entrepreneur 92

Entrepreneur PR Non-Compete Technical Review 92

View from Seed

MARCH 3, 2015

NVV: Lots of marketers are under pressure to come in and generate demand right away, whether because sales is asking for leads or founders are demanding PR or user growth. It may turn out that Facebook is the most expensive user acquisition channel for you, but you won’t know that until you test other things.

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

Both Sides of the Table

NOVEMBER 9, 2012

Often they are “soft landings” for PR purposes. So, too, does PR. Both can hurt you in an acquisition. The median VC exit price for deals is $70 million (FLAG Capital via Bryce.VC). I’m assuming that’s for positive outcome deals. You need to build relationships early. They say the same about VC.

Technology 323

Technology PR Startup IPO 323

YoungUpstarts

AUGUST 14, 2013

Deliver ZMOTs : Develop a way to generate a “Zero Moment Of Truth” (ala Google), that is a shared word-of-mouth experience which reinforces one’s advertising and PR efforts; 14. Flip the Funnel : Harness your happy customers to be a volunteer sales force, deploying them as your customer acquisition team.

Technical Review 145

Technical Review Social Media Curation Mobile 145

View from Seed

MARCH 22, 2016

Editor’s note: You can find more resources around PR, content marketing, and customer acquisition for seed-stage startups in the Marketing & Growth section of our platform. You have a new hire (if they’re not the CEO or CTO, reporters probably won’t care).

Seed Stage 120

Seed Stage San Francisco Startup CTO Hire 120

Steve Blank

APRIL 23, 2018

While Durant was a great entrepreneur, the integration of the companies and suppliers was difficult, a recession had just hit, and GM was overextended with $20 million in debt ($250 million in 2018 dollars) from all the acquisitions and was about to run out of cash. Durant’s bankers and board fired him from the company he had founded.

Michigan 268

Michigan Cofounder Stock Forecast 268

crowdSPRING Blog

APRIL 13, 2010

PR for Startups – [link]. Good analysis by @msuster about Twitter’s acquisition of Tweetie & what Twitter should do at Chirp – [link]. PR for Startups – [link]. Journalism School of the future: Thoughts from Richard Edelman – [link]. Writer 2.0 How to run a software business on 5 hrs a week.

Social Media 95

Social Media Small Business Design Media 95