Both Sides of the Table
APRIL 19, 2011
He is very hands-on and helpful – especially for any company looking into customer acquisition. o CPM model gave him control over the information in the acquisition cycle so he focused on that. - o Huge on PR, “Be Everywhere” is his motto – fly to NY, proactively everywhere he could get press.
Both Sides of the Table
APRIL 26, 2016
Perhaps the most misused terms I see these days from entrepreneurs involve CAC (customer acquisition costs) and LTV (life time value) and a lack of understanding these critical components is driving many companies to premature failure. CAC is often measured incorrectly and doesn’t often doesn’t capture the true costs of acquisition.
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Both Sides of the Table
OCTOBER 26, 2014
Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). When to start PR? It’s a continual process.
Both Sides of the Table
APRIL 4, 2011
Customer Acquisition. Usually you have a catch-all bucket for “direct” or similar that often came through PR or word-of-mouth. Those two things together would lower your acquisition costs nearly in half to $6.11. Ironically, there are times where it may actually pay to INCREASE your customer acquisition costs.
Both Sides of the Table
FEBRUARY 16, 2015
” PR. It isn’t uncommon for CEOs to talk about biz dev deals prematurely, hint at product announcements or even hint at acquisitions. We CEOs like to be heroes and with the power to push through pricing or product we have unfair advantages over the normal process. These are always mistakes in a growing company.
Both Sides of the Table
JANUARY 11, 2014
I have seen many teams pour tons of money, time and effort into PR strategies without thinking about how product tweaks could drive more consumption, more retention and more referrals. It’s why some companies are testing whether building applications on KIK might lead to better customers acquisition.
Both Sides of the Table
NOVEMBER 9, 2012
Often they are “soft landings” for PR purposes. So, too, does PR. Both can hurt you in an acquisition. The median VC exit price for deals is $70 million (FLAG Capital via Bryce.VC). I’m assuming that’s for positive outcome deals. You need to build relationships early. They say the same about VC.
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