View from Seed

MARCH 3, 2015

NVV: Lots of marketers are under pressure to come in and generate demand right away, whether because sales is asking for leads or founders are demanding PR or user growth. It may turn out that Facebook is the most expensive user acquisition channel for you, but you won’t know that until you test other things.

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

View from Seed

JULY 9, 2015

It’s a common question that every VC fields from founders — and founders field from other founders, and marketers field from founders, and PR people field from founders. So, when should they — or any seed-stage startup — think about drumming up some PR and making noise around funding? You get the idea.

Startup 120

Startup PR Cofounder Stealth 120

View from Seed

MARCH 8, 2016

Jesse Derris is the founder and CEO of Derris & Company , a PR, branding, and communications firm based in New York. I think it’s important you do some sort of PR activation around launch across the board, because you can only launch once. His firm has worked with companies like Warby Parker, lululemon, Oscar, and more.

Seed Stage 120

Seed Stage Conversion Startup PR 120

View from Seed

JANUARY 20, 2015

And even acquisitions painted as successes may look very different below the (typically confidential) surface. Don’t shrug off poor sales or user growth, a dysfunctional team, a wave of bad PR, or other challenges confronting the business. Not every startup is going to “crush” their original milestones and financial projections.

Cofounder 120

Cofounder Startup Employee PR 120

View from Seed

JANUARY 24, 2018

Before joining Artsy, Fatma led Partner Experience at Jet.com, where she built products for Jet’s retail and brand partners ahead of the company’s launch and scaled them through its hyper-growth phase and post-acquisition by Walmart. Reforge provides master classes for experienced practitioners around growth and customer acquisition.

Operations 176

Operations Cofounder Technical Review Angel Investor 176

View from Seed

MARCH 22, 2016

Editor’s note: You can find more resources around PR, content marketing, and customer acquisition for seed-stage startups in the Marketing & Growth section of our platform. You have a new hire (if they’re not the CEO or CTO, reporters probably won’t care).

Seed Stage 120

Seed Stage San Francisco Startup CTO Hire 120