Software By Rob

JANUARY 25, 2012

This acquisition is a long story, but if you have a few minutes let me tell you the best parts. My apps range from an SEO keyword tool , an ASP.NET invoicing system , a web application for creating wedding websites , and a few handful of others. But within 24 hours we were off and running, discussing a potential acquisition.

Acquisition 63

Acquisition Software Review Fresno Algorithm 63

Both Sides of the Table

JANUARY 11, 2014

In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. “How many legs does a dog have if you call the tail a leg?

Technical Review 384

Technical Review Hockey Stick SEM Channel 384

ConversionXL

JANUARY 8, 2018

Search Engine Optimization (SEO) is one of the biggest levers that a business can use within their acquisition strategy as part of their Growth goals. You’re likely familiar with the different Growth frameworks like AARRR (Acquisition, Activation, Retention, Referral, Revenue). It all start with Acquisition.

SEO 134

SEO Metrics Analytics Search 134

Both Sides of the Table

MARCH 25, 2016

Equally, hoping to unseat TripAdvisor without understand their SEO strengths and how much it would cost to knock them down would be naïve. That marketing can be PR or SEO or influencer distribution or other forms of “unpaid” marketing. But not doing basic research makes no sense. Market Structure.

Startup 150

Startup Seed Money DC Software Review 150

Duct Tape Marketing

FEBRUARY 6, 2024

Understanding Research Engine Optimization And Its Impact on SEO with Shama Hyder written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Shama Hyder. 06:56] What is Dark Social?

Engineer 64

Engineer SEO ChatGPT Channel 64

Duct Tape Marketing

SEPTEMBER 30, 2022

Karrie is Chief Marketing Officer at Typeform, leading brand strategy, advertising, PR, internal communications, and DEI efforts as well as overseeing the internal creative studio. 12:29] Where do you stand on your messaging for client acquisition? [15:49] Marketing Podcast with Karrie Sanderson. So Carrie, welcome to the show.

Marketing 75

Marketing Differentiation B2C PR 75

View from Seed

MARCH 3, 2015

We started with a general webinar about how to turn your website into a marketing machine, then we went on to SEO, then blogging, then social media. We would give things a few different tries, whether it was trying a topic (like social, SEO, etc.) How did you address that? EM: We had waves of topics.

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

crowdSPRING Blog

APRIL 25, 2014

Corporate Acquisitions Of Startups — Why Do They Fail? How to Build a Billion Dollar SEO Empire – crowdspring.co/1jrrtm7. This Company Makes It Happen – crowdspring.co/1i7ejbt. Don’t F**k Up the Culture – crowdspring.co/RNs9uF. Avoiding common data-interpretation errors – crowdspring.co/RNprpc.

Social Media 92

Social Media Small Business Design Media 92

ConversionXL

MARCH 19, 2020

Laura Blue of LaunchLink PR corroborates Gerhardt’s message : It is during these times that brands need to be especially considerate about what and how they are communicating to customers, partners and stakeholders. You’re no longer in a growth and acquisition position, so KPIs based on revenue targets, etc., Accepting that is key.

Marketing 121

Marketing Campaign Non-Compete Lean 121

Duct Tape Marketing

OCTOBER 6, 2017

Here’s a question – is your PR working? As small business owners or marketers, we all know full well how important it is to put time aside for PR. If you’re an astute CEO you’ll feel it in your water when PR is working. It’s also a way to see that your PR is working. written by Guest Post read more at Duct Tape Marketing.

PR 47

PR SEO Analytics Campaign 47

Duct Tape Marketing

JUNE 19, 2012

There was a day when the press release did a lot of the work in generating actual media coverage for a firm announcing a new product, acquisition, award or some other newsworthy milestone. Free – Online PR News , PR Inside. Yan Arief via Flickr CC. The humble press release, however, is not a relic of the past.

PR 65

PR SEO Social Bookmarking Distribution 65

Duct Tape Marketing

NOVEMBER 20, 2019

Today’s guest on the Duct Tape Marketing Podcast is business broker, owner of Peterson Acquisitions , and fellow Kansas City resident Chad Peterson. Key takeaways from the episode and more about Chad Peterson: Learn more about Chad Peterson and Peterson Acquisitions. Marketing Podcast with Chad Peterson. Podcast Transcript.

Chad 56

Chad Kansas City Kansas Acquisition 56

Hearpreneur

JANUARY 19, 2018

After a monumental year that saw Voices.com raise a Series A investment from Morgan Stanley Expansion Capital, followed closely by the acquisition of a formidable competitor in our space, I am more excited than ever to grow our business and its influence. #2- Two goals. Photo Credit: David Ciccarelli. Thanks to Kelly Howard, EightSixtySouth

Detroit 89

Detroit Entrepreneur Technical Review Revenue 89

Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Both Sides of the Table

JANUARY 19, 2015

Almost every online business I know (eCommerce, online software, mobile games) invests heavily in “customer acquisition” This includes investments often not properly measured (SEO, PR, Social) as well as costs that people measure more precisely (advertising, SEM, FB CPA/CPI ads). I’ve written about that, too.

SEM 150

SEM Los Angeles Silicon Valley Acquisition 150

ConversionXL

MAY 25, 2016

Oh, and one more thing, fellow growth marketers: user generated reviews help your SEO. This has some benefits (mainly SEO), but also suffers drawback (it’s up to chance which customer review a user sees first). The ebbs and flows even out, and you get a pretty good average to base your opinion off of. How To Display Reviews.

Software Review 80

Software Review Conversion Video SEO 80

Seeing Both Sides

FEBRUARY 25, 2016

The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. For instance, should resources go to user acquisition or to combatting churn? Earned Media: SEO, PR, Word of Mouth.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. For instance, should resources go to user acquisition or to combatting churn? Earned Media: SEO, PR, Word of Mouth.

Management 20

Management Analytics Technical Review Framework 20

This is going to be BIG.

JULY 26, 2011

To begin with, there seems to be a serious shortage of customer acquisition experts--particularly given how hot subscription services have gotten. If you are in marketing right now, or a student thinking about it, an *instant* way to get a job is to build up customer acquisition skills. In New York City, that just shouldn't happen.

New York City 113

New York City Marketing SEM Acquisition 113

Both Sides of the Table

JANUARY 3, 2016

Our top request include: helping with PR announcements, helping with recruiting, helping to connect with other companies with similar issues [acquiring expertise], helping with introductions [biz dev] and of course help with strategy, advice, mentorship, conflict resolution and several other interactions.

Portfolio 150

Portfolio PR Partner Early Stage 150

ConversionXL

NOVEMBER 5, 2020

And so, the concept for a digital PR service was born. Using my existing skills and resources (including an old domain name), I tested a productized digital PR offer. About 18 months later, we pivoted our messaging to evolve beyond digital PR. SEO” for a content marketing agency); Serving new industries and markets.

PR 120

PR B2B Lean Audience 120

Duct Tape Marketing

OCTOBER 17, 2011

While I still contend that advertising is a primary lead driver when employed correctly, I further believe that SEO, or the ability to be found, and social media, or the ability to create direct engagement, have become primary lead drivers and must be included in any discussion concerned with rounding out the new lead generation trio.

Lead Generation 67

Lead Generation SEO Social Media Public Relations 67

View from Seed

JANUARY 24, 2018

Fareed led the first customer growth team at Instacart, with responsibility for pricing, referrals, SEO, and subscriber growth. Reforge provides master classes for experienced practitioners around growth and customer acquisition. by Valore) and founder of Viximo (acq. by Tapjoy).

Operations 176

Operations Cofounder Technical Review Angel Investor 176

The Next Web

AUGUST 17, 2013

They also lack the design-for-discoverability mindset that SEO encourages. Activation, not acquisition, holds the key. PR and advertising are obvious ways to build awareness but awareness creation works best when it is a natural consequence of app usage work?ow, To start with, app discovery itself is broken.

Mobile 133

Mobile Design PR Social Network 133

YoungUpstarts

DECEMBER 18, 2013

Be intentional about SEO, and don’t wait until the last minute. People who’ve already shopped at your store may be following you on Facebook or Twitter, but engaging with them isn’t going to drive new customer acquisitions. As a local business, advertising and PR firms might be out of reach.

PR 229

PR Social Network Web Development Incubator 229

ReadWriteStart

JANUARY 13, 2012

My other feedback was to focus on one of the three segments, because everything else - from customer acquisition, to merchandising, to PR, to SEO would work better if the segmentation is tighter. A B-to-C business, on the other hand, can use Flipkart's logistics infrastructure, and have a better shot at success.

India 117

India Entrepreneur Asia Programming 117

Duct Tape Marketing

SEPTEMBER 22, 2022

[4:52] As a CMO, given the DNA, and all these acronyms of the organization, do you feel a tug to just do more SEO sometimes? [6:38] 11:41] Today, Semrush offers many more solutions other than an SEO tool – what’s been the challenging part of redefining what people view your company as? Kind of die hard SEO community.

SEO 84

SEO Channel Campaign Audience 84

Duct Tape Marketing

JANUARY 4, 2023

[4:52] As a CMO, given the DNA, and all these acronyms of the organization, do you feel a tug to just do more SEO sometimes? [6:38] 11:41] Today, Semrush offers many more solutions other than an SEO tool – what’s been the challenging part of redefining what people view your company as? Kind of diehard SEO community.

SEO 87

SEO Audience Channel Campaign 87

crowdSPRING Blog

AUGUST 9, 2016

Content” is produced in the execution of strategies such as advertising, SEO and publicity. Sure, you’re probably working to advance your SEO goals with a blog post, but any modern marketer worth their salt will also be chasing other goals with the same piece of material. “Facebook” is a marketing channel.

Marketing 48

Marketing Social Media Advertising Channel 48

Startup Lessons Learned

OCTOBER 7, 2008

The App Store is a channel for customer acquisition. This is completely analogous to the situation elsewhere on the internet, where launching a new website, product, or service with PR is getting harder and harder. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral.

San Francisco 68

San Francisco Lean Retention SEM 68

YoungUpstarts

MAY 6, 2015

From cost-per-click to cost-per-mille, cost-per-acquisition, and so on, it’s difficult for businesses to determine which pricing models are best-suited for their needs, let alone how much advertising spend to dedicate to the various digital marketing channels that exist in the modern landscape. The Digital Marketing Landscape is Overwhelming.

Advertising 100

Advertising Application Development SEO Channel 100

crowdSPRING Blog

FEBRUARY 7, 2014

Amazon is surprisingly quiet/inactive when it comes to acquisitions | Re/code – crowdspring.co/1dhwOrm. SEO Pricing: 600+ Agencies Share Costs of Services & Pricing Models | Moz – crowdspring.co/1f86l3x. SEO Penalty and Algorithm Recovery Timelines | ISOOSI Blog – crowdspring.co/1fxnCmW.

Social Media 95

Social Media Small Business Design Media 95

Hearpreneur

JULY 20, 2018

That idea extended beyond the colors to the name when I started to think about how to position my agency as not just doing SEO or PPC. So often a marketing company will have a name that really makes it appear to only be a Social Media or PPC or SEO company and that was something I really wanted to avoid. Photo Credit: Michael Roub.

Naming 72

Naming OTC Entrepreneur PPC 72

crowdSPRING Blog

APRIL 12, 2013

An acquisition is always a failure | by Jake Lodwick – [link]. Conquering Pagination for SEO – A Guide to Consolidating your Content | Ayima – [link]. Beware of SEO consultants promising to rank you first. SEO rank is variable and ever changing – [link]. 15 Really Gross Print Ads – [link].

Social Media 91

Social Media Small Business Design Media 91

Duct Tape Marketing

NOVEMBER 20, 2019

It is our go-to SEO tool for doing audits, for tracking position and ranking, for really getting ideas on how to get more organic traffic for our clients, competitive intelligence, backlinks and things like that, all the important SEO tools that you need for paid traffic, social media, PR and of course SEO.

Chad 46

Chad SBA Kansas City Australia 46

ConversionXL

NOVEMBER 19, 2019

We started with some clumsy PR—badgering our clients to mention us in their content in exchange for some free work on their websites. SEO and organic acquisition became the logical choice. When SEO is a major part of your lead generation strategy, one algorithm update can undo years of work. Plenty of clients ignored us.

Differentiation 108

Differentiation Non-Compete Audio Algorithm 108

ConversionXL

SEPTEMBER 10, 2019

I use a more restrictive definition: A growth team is a product tech team that’s focused on acquisition instead of core product features. Contrast this with a marketing team going after any particular channel—events, paid, SEO, community, PR, whatever. The term “growth” gets used loosely these days.

Conversion 133

Conversion Technical Review Channel Engineer 133