Both Sides of the Table
APRIL 19, 2011
He is very hands-on and helpful – especially for any company looking into customer acquisition. o CPM model gave him control over the information in the acquisition cycle so he focused on that. - o Huge on PR, “Be Everywhere” is his motto – fly to NY, proactively everywhere he could get press. And he said ok got it.
Eric Friedman
JUNE 11, 2019
Here are a few I have seen work: PR Opportunity – for the LargeCo. The moves I have seen work here are: Fundraising Event – something is happening on the valuation of the company and you can get someone to start before a third party mark of the stock options/RSU package offered. and they move at a glacial pace.
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infochachkie.com
SEPTEMBER 24, 2011
For instance, if a consultant proposes to help you with public relations, pay them a commission equivalent to the greater of a flat fee per story placed or a percentage of revenue generated from the PR coverage. Such positions include: PR, Sales, Product Development, Lead Generation, Strategic Planning, Fund Raising, etc. Consultant.
A Smart Bear: Startups and Marketing for Geeks
MARCH 11, 2014
You may call it employee number one with a really low salary and really generous stock options and as the company grows, you’ll fix their salary. And some of that may be exactly to hire this other person to do whatever, like acquisition, and fuel the growth that way. Maybe that’s one way to go, right? Edwin: The ROI?
techcrunch.com
OCTOBER 23, 2010
So frequently embarrassing failures are masked by spinning PR or fudging numbers to give the illusion of success. Seems like a hell of a lot of advantage to have, on top of a great founding team, when heading into a startup. As they say “behind every great fortune lies a great crime&# … [link] VItaliy Thanks for post.
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