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Are MBAs Necessary for Start-ups or VC?

Both Sides of the Table

SEPTEMBER 8, 2009

Many MBAs took marketing courses but have never been on the front line of A/B testing, email campaigns or PR initiatives. My wife just pointed out to me that learning about the time value of money or how to value a company is something that every non-business undergrad should learn how to do.

NPV 337
NPV Chicago Balance Sheet Database 337
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Constructing Pricing Strategy For Subscription Products

ConversionXL

NOVEMBER 25, 2015

According to Lincoln Murphy , “all things being equal (and equally good), the left to right, high to low approach seems to provide a statistically significant lift every time.” Freemium isn’t really a revenue strategy, but rather a customer acquisition strategy. Look up the Time Value of Money.

Product 48
Product Retention Revenue Acquisition 48
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