Steve Blank
MAY 28, 2009
Steve,&# he said, “you’re missing the most interesting part of vertical markets. Personally, I think that customer acquisition, brand, reputation, etc., Customer/Market Risk Versus Invention Risk One day I was having lunch with a VC sharing what I learned from my students. are much more differentiating than technology.
Version One Ventures
SEPTEMBER 17, 2013
And often, enhanced business services – such as custom product development or professional installation and consulting – are involved to complete the sale. Enterprise products that present a high-value daily utility for the people involved can have a high virality potential. CTO, VP of HR) in the customer organization.
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David Teten
APRIL 1, 2021
Nick Kim , Crosscut’s Head of Platform, in his presentation at the 4th Annual VC Platform Summit, shared their Platform development methodology, which he viewed as an exercise in product development. For example, recruiting writ large is useful at all stages of development. Organize events in your vertical.
Steve Blank
AUGUST 31, 2009
After 20 years of working in startups, I decided to take a step back and look at the product development model I had been following and see why it usually failed to provide useful guidance in activities outside the building – sales, marketing and business development. So what’s wrong the product development model?
Steve Blank
APRIL 23, 2018
He also believed that to succeed the company needed to be vertically integrated and bought up 29 parts manufacturers and suppliers. Just as Durant had multiple interests, Musk is not only Tesla’s CEO and Product Architect, overseeing all product development, engineering, and design. The next year, 1910, trouble hit.
Up and Running
JULY 26, 2016
1x hacker in charge of product/development. 1x hipster working with both product and growth. Your customer acquisition cost and lifetime value are the two magical numbers you need to calculate for each one of your campaigns. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel.
ConversionXL
JANUARY 18, 2022
Product marketers own a variety of marketing responsibilities, which can be roughly divided into two broad categories: pre-launch and post-launch. During product development and before launch, product marketing responsibilities revolve around the GTM strategy, positioning, and developing messaging. Image Source.
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