Startup Professionals Musings

MARCH 20, 2020

Customer acquisition gets harder and more expensive. Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency. You suddenly need to enhance your in-house social media efforts with a public relations firm.

Hockey Stick 307

Hockey Stick Guerilla Acquisition Revenue 307

crowdSPRING Blog

OCTOBER 17, 2014

The Four Key Trends of the Startup Acquisition Market | by @ttunguz – crowdspring.co/1w8sgz2. A Deep Dive Into Today’s Advertising Landscape crowdspring.co/1z7nHKJ. 30 Founders Share Why Their Startups Failed | Tech Cocktail – crowdspring.co/1ssh53n.

Social Media 94

Social Media Small Business Design Media 94

crowdSPRING Blog

NOVEMBER 14, 2014

Why I Walked Away From a $12M Acquisition Offer 18 Months After Our Startup’s Launch – buff.ly/1ECc6AO. Flash Mobs Have More to Teach About Managing Teams Than Any Textbook – crowdspring.co/1yOIIpD. It’s All About Nuance. How to Convey and Discern Email Tone. crowdspring.co/1A0l3H8.

Social Media 93

Social Media Small Business Design Media 93

ConversionXL

APRIL 4, 2017

Paid Acquisition. You’re undoubtedly familiar with paid acquisition, as it’s the digital equivalent of traditional advertising. Here are some resources to learn more about paid acquisition: Customer Acquisition Master Course (includes SEO). When Does Paid Acquisition Work for SaaS Startups? Litmus blog.

Channel 118

Channel Marketing Viral SEO 118

crowdSPRING Blog

APRIL 25, 2014

Corporate Acquisitions Of Startups — Why Do They Fail? This Company Makes It Happen – crowdspring.co/1i7ejbt. Don’t F**k Up the Culture – crowdspring.co/RNs9uF. Avoiding common data-interpretation errors – crowdspring.co/RNprpc. – crowdspring.co/1hrlsaI.

Social Media 92

Social Media Small Business Design Media 92

Board Effect

AUGUST 19, 2019

The internal affairs committee handles all internal and operational issues that relate to finance investments, capital acquisitions, personnel and buildings. The external affairs committee deals with all external things, including fundraising, communications, media, public relations and marketing.

Software Review 67

Software Review Government Technical Review Finance 67

Startup Professionals Musings

SEPTEMBER 26, 2014

Customer acquisition gets harder and more expensive. Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency. You suddenly need to enhance your in-house social media efforts with a public relations firm.

Hockey Stick 263

Hockey Stick Guerilla Acquisition Revenue 263

crowdSPRING Blog

MARCH 8, 2013

The Ultimate Guide to Customer Acquisition | KISSmetrics Blog – [link]. Publicity Stunts: When Good Ideas Go Bad | crowdSPRING Blog – [link]. The Ultimate Guide to Customer Acquisition | KISSmetrics Blog – [link]. The Ultimate Guide to Customer Acquisition | KISSmetrics Blog – [link].

Social Media 105

Social Media Small Business Design Media 105

Startup Professionals Musings

MARCH 3, 2018

Customer acquisition gets harder and more expensive. Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency. You suddenly need to enhance your in-house social media efforts with a public relations firm.

Hockey Stick 130

Hockey Stick Guerilla Acquisition Revenue 130

ConversionXL

NOVEMBER 24, 2021

These agencies can provide advice on handling negative customer feedback, develop positive public relations, and optimize search engine results to improve your brand image when people search for you. If your brand is under serious attack, it’s worth hiring a dedicated reputation management company.

Reputation 134

Reputation Audience Management Social Media 134

crowdSPRING Blog

MAY 11, 2012

Building It Is Not Enough: 5 Practical Tips On User Acquisition – [link]. Crowdsourcing taps public for work, money, ideas – [link]. Building It Is Not Enough: 5 Practical Tips On User Acquisition – [link]. Building It Is Not Enough: 5 Practical Tips On User Acquisition – [link]. – [link].

Social Media 92

Social Media Small Business Design Media 92

David Teten

JULY 25, 2017

For example, consider public relations. A more sophisticated way to do this: calculate your internal ratios , e.g., your Customer Acquisition Cost and Lifetime Value. Effectively, we are a market maker between our portfolio companies and the late-stage VCs and large enterprises which are our co-investors.

Portfolio 60

Portfolio Technical Review Private Equity Database 60

YoungUpstarts

JULY 25, 2019

Previously, he was the Head of Public Relations at various successful startups like Dropmysite (reverse-IPO) and Folr (multi-million dollar acquisition). He is a Digital PR Strategist & Inbound Marketeer who passionately champions the future of collaborative spaces at Campfire.work.

Singapore 134

Singapore IPO Public Relations PR 134

Startup Professionals Musings

NOVEMBER 1, 2015

Customer acquisition gets harder and more expensive. Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency. You suddenly need to enhance your in-house social media efforts with a public relations firm.

Hockey Stick 120

Hockey Stick Guerilla Startup Acquisition 120

Up and Running

MARCH 6, 2013

And just for the record, this candidate was a male, most likely in his late 30’s and had worked in the journalism and public relations field for nearly 15 years. Being an online business we care about traffic acquisition, traffic referral sources, time on site, page views, bounce and exit rates, click rates, and conversions.

Warrant 91

Warrant Portfolio Metrics Software 91

crowdSPRING Blog

DECEMBER 22, 2010

An entrepreneur tells us how he screwed up his Google acquisition – [link]. Good analysis by @jowyang about Dachis Group acquisition of Powered – [link]. Product Success and Innovation – [link]. Legacy Will Kill You – [link]. Custom job applications that landed jobs at 37signals – [link].

Social Media 97

Social Media Small Business Design Media 97

ConversionXL

SEPTEMBER 9, 2021

While some might have seen the backlash against Nike as a public relations nightmare, the company didn’t waver. It will also earn you respect from your core target audience, which works to improve loyalty, retention, and even ROI. And it was rewarded for it.

Social Media 142

Social Media Media Developer Marketing 142

Startup Professionals Musings

JANUARY 16, 2011

Do you need the IPO for your acquisitions strategy? Sometimes the best way to grow is to acquire other companies or other products, and sometimes you need a public stock in order to go that route. Of course, you’re going to have to perform well to make that stock useful in the acquisitions process. Do you have the horses?

IPO 223

IPO Social Media Media Exit Strategy 223

SiliconHills

OCTOBER 6, 2015

Tarleton will be in charge of “all consumer brand advertising, customer acquisition and retention, search engine marketing, public relations, internal communications, business-to-business marketing, and customer relationship management,” according to a news release.

North America 48

North America Naming Marketing Retention 48

crowdSPRING Blog

MARCH 9, 2012

Google’s Rules of Acquisition: How to Be an Android, Not an Aardvark – [link]. Why entrepreneurs don’t sleep well – [link]. Why Startups Should Curate Content – [link]. The Importance of Brand in an Era of Digital Darwinism – [link]. Four Things Entrepreneurs Can Learn From Warren Buffett – [link].

Social Media 92

Social Media Small Business Design Technical Review 92

YoungUpstarts

OCTOBER 14, 2016

Also think about your public relations efforts – promoting your story via local and industry media will only help grow your sales! Monitor metrics across all aspects of your business – whether it’s the amount of time or money spent to complete a project or the cost of customer acquisition and customer retention.

Small Business 100

Small Business Entrepreneur Social Media LLC 100

Duct Tape Marketing

JUNE 21, 2011

There’s also an interesting integration of acquisition TalkBin , a tool that makes it very easy for people send SMS messages to any registered business. Business owners are invited to claim their pages, create special offers and try out ad products such as Boost right from the city home page. All rights reserved.

Small Business 66

Small Business Marketing Software Review Portland 66

Steve Blank

APRIL 15, 2011

Many of the students had heard phrases that fall under Customer Relationships before; “customer acquisition, SEO/SEM, public relations, Social Network, Advertising, Loyalty programs, cross-sell and up-sell” etc., But the big project for the week was testing and analyzing Customer Acquisition Costs.

Customer 247

Customer Cloud EC2 Channel 247

crowdSPRING Blog

OCTOBER 26, 2012

The economic logic behind tech and talent acquisitions – Chris Dixon – [link]. The Most Memorable Quotes (I Could Capture) From Startup School 2012 | The Art of Ass-Kicking – [link]. Practical Advice From Female Entrepreneurs Who Stand Out In A Sea Of Dudes | Fast Company – [link].

Social Media 102

Social Media Small Business Design Media 102

YoungUpstarts

APRIL 27, 2015

She has scaled global teams in customer acquisition, CRM, brand marketing, public relations and social media. Dena Enos is Vice President of Marketing for LogoMix , a self-service branding and marketing platform for growing businesses, featuring the easiest and most powerful logo maker online. Follow her on Twitter.

Design 100

Design Social Media Channel Bootstrapping 100

This is going to be BIG.

MAY 28, 2010

Feel like you need some meat on the bones the customer acquisition strategy investors have been asking about? Are you a business co-founder who just suddenly realized that just setting up a company Twitter account isn’t driving as much traffic as you had hoped?

Marketing 106

Marketing Affiliate Venture Capital Cofounder 106

View from Seed

MARCH 8, 2016

It still involves a deep focus on brand, and good tactical execution—you just do it yourself, and not with an agency or a public relations expert. It adds value when it comes to customer acquisition, yes, but there are also a number of intangible benefits: hiring, partnerships, and even a higher valuation. It’s doable though.

Seed Stage 120

Seed Stage Conversion Startup PR 120

Berkonomics

DECEMBER 6, 2010

Such service providers as web designers, public relations firms, even venture banks granting loans, often offer higher value services for a lesser amount of cash and some amount of stock options or warrants (written promises to sell stock at a set price for a future period in time).

Stock Options 61

Stock Options Stock Warrant Common Stock 61

Duct Tape Marketing

OCTOBER 17, 2011

I’ve spent a great deal of time over the last few years professing the virtues of what I’ve been calling the lead generation trio made up of some combination or advertising, public relations and referrals. GoDakshin via Flickr.

Lead Generation 67

Lead Generation SEO Social Media Public Relations 67

Startup Professionals Musings

APRIL 29, 2022

Stepping into unknown territories takes real customer acquisition marketing and new costs through social media, public relations, and advertising campaigns. Start today with new customer acquisition efforts. Penetrating new customer segments is not so easy.

Global 276

Global Marketing Acquisition Public Relations 276

crowdSPRING Blog

FEBRUARY 1, 2013

8 Startup Founders Reveal Their #1 User Acquisition Tactic | Treehouse - [link]. 8 Startup Founders Reveal Their #1 User Acquisition Tactic | Treehouse - [link]. It’s Time to Re-Invent Public Relations – [link]. The State of Business To Business (B2B) Content Marketing In North America - [link].

Social Media 109

Social Media Small Business North America Design 109

Duct Tape Marketing

JUNE 27, 2013

Nicole Beachum has been helping small to medium businesses transform their online presence through high-quality, original website content, blogs, social media postings, online reputation management, digital public relations, digital media, sales letters, and other digital reach methods since 2008.

Social Media 71

Social Media Viral Media Customer 71

Duct Tape Marketing

JUNE 3, 2011

Lead generation in this content driven social model is still a metered blend of advertising, public relations and referrals, but social is the mechanism driving the discovery and the conversation surrounding this powerful form of lead acquisition. All rights reserved.

Small Business 62

Small Business PPC Social Media Public Relations 62

Life Beyond Code

JANUARY 17, 2012

The public relations (PR) firm used by the big company you want to connect with is also likely monitoring social media. I wanted to learn about the “secret sauce” of Dell’s merger and acquisition process which seemed to be superior based on what I had observed from my limited vantage point.

Social Media 94

Social Media Media PR San Francisco 94

Life Beyond Code

JANUARY 17, 2012

The public relations (PR) firm used by the big company you want to connect with is also likely monitoring social media. I wanted to learn about the “secret sauce” of Dell’s merger and acquisition process which seemed to be superior based on what I had observed from my limited vantage point.

Social Media 78

Social Media Media PR San Francisco 78

crowdSPRING Blog

DECEMBER 6, 2013

How To Become A Customer Acquisition Expert - buff.ly/1aWRqqY. How To Become A Customer Acquisition Expert - buff.ly/1aWRqqY. How To Become A Customer Acquisition Expert - buff.ly/1aWRqqY. The Right Way to Grant Equity to Your Employees - crowdspring.co/18X3dlN. Startup Risk And Fear - crowdspring.co/IqILml.

Social Media 94

Social Media Small Business Design Media 94

ConversionXL

JUNE 25, 2021

This plan is your go-to-market (GtM) strategy , which should be informed by: Market conditions and competitive positioning Ideal customers and target audience Product offer and pricing Lead generation and customer acquisition process. Spread the word through public relations.

Product 96

Product Social Media Audience Software Review 96