A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 26, 2019

Instead, watch payback period for acquisition efficiency, watch retention for product/market fit, watch expansion revenue for long-term growth, and watch gross margin for long-term profitability. A reliable paid acquisition channel results in a somewhat stable business. Sales” is not a dirty word.

Restful 202

Restful Founder Revenue Acquisition 202

A Smart Bear: Startups and Marketing for Geeks

JULY 23, 2013

Even with a great retention rate (e.g. time to earn back the revenue to cover all your customer acquisition expenses) 75% annual retention. But for the few who do, they can maintain growth rates of X%/yr where X is much larger than cancellation, and do so with very little acquisition costs. ” It’s worse.

Business Model 335

Business Model .Net Revenue IPO 335

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 17, 2011

For a company laser-focussed on accelerating the number of active users, it might be actually worth having high cancellation rates if it meant an even higher acquisition rate. for three months, for a retention after three months of (0.85) 3 = 0.61. Sign up for AppSumo 's daily deals specifically for web geeks & entrepreneurs.

Business Model 245

Business Model Metrics Engineer Technical Review 245