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Conversion, retention and churn benchmarks

VC Cafe

Understanding the benchmarks on conversion, retention, and churn for your business is therefore critical. Retention : The percentage of customers who continue to use a product or service after a certain period of time, typically measured over weeks, months, or years. Retention over 50% is considered top quartile.

Retention 109
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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). In general, I have found that channel partnerships with value-added resellers are a great way to reduce CAC, as well as boost retention, and improve return on investment.

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Machine Learning Is Your Secret Weapon For Customer Acquisition

YoungUpstarts

If you’re looking for a strategy to get ahead when it comes to customer acquisition, machine learning can be your secret weapon. Machine learning is the AI focal point for your customer relationship management (CRM) tool and can be the key to boosting your customer acquisition. by Chad Ruff, Chief Technology Officer at Swiftpage.

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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. Image source ).

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Startup Metrics

TechEmpower

One way to approach that last question is to use this simple model: Customer Acquisition Cost (CAC) How will your business reach prospects? Look at different customer acquisition channels, how they are converting, and the expected lifetime value of customers acquired through those channels. What does the business do?

Metrics 260
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Life After the Funnel: 6 Reasons why You’re Neglecting eCommerce Customer Retention

The Startup Magazine

If you want your brand reputation to soar, it’s time to step away from acquisitions and pour focus into your eCommerce customer retention strategy. Studies show that just a 5% increase in retention rates could see increased profits of 25-95%. Don’t just take our word for it. Let’s delve into life after the funnel.

Retention 124
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Acquisition. For each potential channel, look at: Customer acquisition cost How many customers you can reach Whether the channel reaches the right audience. In the acquisition phase, measure these performance metrics: Customer acquisition cost Conversion rate Website traffic Click-through rate Bounce rate Quality of leads.

Retention 113