SoCal CTO

MARCH 11, 2010

This aligns with understanding the the core business model: Get Users (= Acquisition, Referral) Drive Usage (= Activation, Retention) Make Money (= Monetize) (and Lifetime Value is a good one) Of course, that’s a big part of what the investor wants as well. Part of those questions are around Startup Metrics.

Metrics 159

Metrics Startup Retention Software Developers 159

SoCal CTO

OCTOBER 8, 2009

In many cases, I can break it down into: Customer Acquisition Cost – how will you reach prospects, how will you convert them and how much will it cost to convert them Customer Lifetime Value – how much will you make off of each converted customer This very simple model works for a surprising number of business models.

Metrics 225

Metrics Startup Retention Acquisition 225

SoCal CTO

DECEMBER 7, 2009

SEO for Startups and Negative Customer Acquisition Costs ) and, of course, the product itself. How will the other user interface possibly help us with acquisition, retention and referral? I talk to a lot of founders of startups. Normally the product is defined as a web site. What other user interface opportunities do we have?

Web 150

Web SMS HTML Distribution 150