Startup Professionals Musings

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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). In general, I have found that channel partnerships with value-added resellers are a great way to reduce CAC, as well as boost retention, and improve return on investment.

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10 Metrics To Drive Your Annual Business Review

Startup Professionals Musings

Customer loyalty and retention. There are three common methods for measuring customer loyalty and retention: 1) customer surveys, 2) direct feedback at point of purchase, and 3) purchase analysis. Cost of customer acquisition. Over time, you cost of acquisition should go down as growth and your brand image go up.

Metrics 252
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5 Considerations For Driving Growth In A New Business

Startup Professionals Musings

Startup productivity is embodied in key ratios, including low cost of customer acquisition, high retention, and high revenue per employee. A healthy business, ready to scale, has been doing this for a year or more, with an existing customer set generating a non-trivial and growing revenue stream.

Valuation 235
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9 Business Model Components For New Business Funding

Startup Professionals Musings

Every entrepreneur needs to know and communicate the total costs associated with their solution or product, including cost of goods sold, customer acquisition costs, capital costs, operational expenses, and partner costs. Every team needs to understand how their activities relate to customer revenue. Key activities.

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5 Strategies For Balancing Revenue Versus User Growth

Startup Professionals Musings

Startup productivity is embodied in key ratios, including low cost of customer acquisition, high retention, and high revenue per employee. A healthy business, ready to scale, has been doing this for a year or more, with an existing customer set generating a non-trivial and growing revenue stream.

Revenue 434
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7 Ways To Balance Your Heart And Logic With Investors

Startup Professionals Musings

For example, if you have ever watched the Shark Tank show on TV, they always ask about the cost of customer acquisition. It still amazes me that some entrepreneurs seem totally at a loss on this question, or customer retention rate, or even margin expectations. Show that you have to ability to move the ball forward.

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9 Elements Of Every New Venture That Investors Expect

Startup Professionals Musings

Every entrepreneur needs to know and communicate the total costs associated with their solution or product, including cost of goods sold, customer acquisition costs, capital costs, operational expenses, and partner costs. Every team needs to understand how their activities relate to customer revenue. Key activities.