YoungUpstarts

JANUARY 7, 2018

Predictive analytics help determine the most effective markets for adspend, suggesting areas where the product is being well-received and those where the cost of customer acquisition is unreasonably high. CMOs who employ AI-powered marketing report significant gains in customer retention, engagement, and lifetime loyalty.

Artificial Inteligence 143

Artificial Inteligence Analytics SCRUM Cofounder 143

Startup Professionals Musings

MARCH 25, 2023

Startup productivity is embodied in key ratios, including low cost of customer acquisition, high retention, and high revenue per employee. Unfortunately, the Internet and heavily funded startups have nurtured a customer expectation of free web services and free smartphone apps. High customer loyalty and high team passion.

Valuation 235

Valuation Revenue Viral Retention 235

SoCal CTO

MARCH 11, 2010

If you’re a Web-based startup, for example, show me how many unique visitors you think you can get in the beginning, and what you’re using for an estimated conversion rate (buyers to browsers). I agree completely: If it makes you feel better to give me that number in passing, okay, go ahead, but don’t put any emphasis on it.

Metrics 159

Metrics Startup Retention Software Developers 159

Startup Professionals Musings

JUNE 21, 2020

Startup productivity is embodied in key ratios, including low cost of customer acquisition, high retention, and high revenue per employee. Unfortunately, the Internet and heavily funded startups have nurtured a customer expectation of free web services and free smartphone apps. High customer loyalty and high team passion.

Revenue 434

Revenue Valuation Viral Retention 434

ConversionXL

JULY 28, 2021

Google Analytics 4 is the rebuilt, rebranded and expanded version of the App + Web property rolled out by Google in 2019. The change benefits marketers by allowing accurate tracking of user journeys across the web and mobile apps. To add additional streams for iOS and Android apps and Web: 1.

Analytics 146

Analytics Artificial Inteligence eCommerce Audience 146

Both Sides of the Table

APRIL 4, 2011

Customer Acquisition. If you have multiple versions of your product, how many are web vs. mobile? Those two things together would lower your acquisition costs nearly in half to $6.11. Ironically, there are times where it may actually pay to INCREASE your customer acquisition costs. Retention / Churn. per customer!

Metrics 346

Metrics Startup Acquisition SEM 346

Up and Running

FEBRUARY 18, 2021

Customer acquisition drives sales and profit margins and it needs to be measured and balanced together with the customers’ lifetime value (LTV). This article explains how businesses can resist one of the top startup killers known as high customer acquisition costs (CAC). Customer retention. Retargeting and remarketing.

Acquisition 127

Acquisition Cost Affiliate Customer 127

Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The Lean Startup Intensive is tomorrow at Web 2.0.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

SoCal CTO

DECEMBER 7, 2009

SEO for Startups and Negative Customer Acquisition Costs ) and, of course, the product itself. Normally the product is defined as a web site. Most founders are fairly passionate about the features and functions of the web site, iPhone application, Facebook application, or whatever web application represents the product.

Web 150

Web SMS HTML Distribution 150

The Startup Magazine

NOVEMBER 20, 2023

This section delves into the intricate web of global interconnectivity, emphasizing the need for strategic foresight and adaptive risk mitigation strategies. Demographic Shifts and Talent Risks As demographics undergo significant shifts , the dynamics of talent acquisition and retention evolve in tandem.

Artificial Inteligence 120

Artificial Inteligence Management Global Retention 120

ConversionXL

AUGUST 23, 2017

The company’s mission is to bring web intelligence into business. Their customer journey maps the following path from Discovery to Sales, and Retention. If this is met, then the customer proceeds to the Retention phase, where they want to see return on investment. Click to enlarge.

Customer 130

Customer Channel Design Retention 130

YoungUpstarts

DECEMBER 5, 2013

Many merchants are finding that fan pages eliminate the need for web sites, and that clicking like is very much a replacement for filling out a form to get on a mailing list. Web sites already offer the option of logging in with Facebook or creating an account with an email address and password. Early results are exciting.

Programming 150

Programming Turkey Social Media Redemption 150

Up and Running

APRIL 17, 2018

Retention: the customer is satisfied with your product and or your brand and continues to patronize your business. On the other hand, if the customer has already gone through the first part of the funnel and purchased a product from you, how can you maintain your relationship to increase retention and even turn your customers into advocates?

SEO 80

SEO eCommerce Analytics Software Review 80

The Startup Magazine

APRIL 5, 2020

You should also have a clear plan for customer retention, talent acquisition, and online marketing. What customer retention programs are your competitors using? You can also use web audits, free web tools, public records, and business databases to conduct competitive research. Choose The Right Business For You.

Startup 93

Startup Retention Acquisition Database 93

SoCal CTO

OCTOBER 8, 2009

In many cases, I can break it down into: Customer Acquisition Cost – how will you reach prospects, how will you convert them and how much will it cost to convert them Customer Lifetime Value – how much will you make off of each converted customer This very simple model works for a surprising number of business models.

Metrics 225

Metrics Startup Retention Acquisition 225

ConversionXL

JANUARY 24, 2017

Talia Wolf , CEO of taliagw.com CRO training and consulting, puts it this way: Talia Wolf: “The knowledge gained from a more in-depth approach increases retention rates and generates invaluable knowledge to every unit within the business. For example, a web designer. Conversion Optimization as a Mainstream Discipline.

Conversion 48

Conversion Technical Review Artificial Inteligence Analytics 48

Startup Professionals Musings

NOVEMBER 17, 2021

The challenge is to increase response rates and propagate a single view of the customer, by integrating customer data from multiple Web and social media interactions. Companies need the same service on partner and acquisition candidates, even vendors. Customer retention with churn modeling. Predictive advertisement targeting.

Analytics 248

Analytics Retention Social Media Startup 248

Both Sides of the Table

OCTOBER 8, 2014

This method was perfected by Gil Elbaz and his team at Applied Semantics in LA and in what some have called “ the most important acquisition ever made by Google ” they acquired the company for $102 million before Google had even IPO’d. Many of the early winners sold for north of a half a billion dollars.

Los Angeles 376

Los Angeles Silicon Valley Entrepreneur Seattle 376

SVPG

APRIL 28, 2012

” – and the quote sounds like it came from a Web 2.0 In consumer companies, product marketers focus on enabling activities driving acquisition, activation, retention, and referral. The first thing John gets is a press release. The features are mixed-up. John inserts corrections.

Product 108

Product Technical Review Marketing Affiliate 108

Startup Professionals Musings

AUGUST 10, 2014

Startup productivity is embodied in key ratios, including low cost of customer acquisition, high retention and high revenue per employee. Unfortunately, the Internet and heavily-funded startups have nurtured a customer expectation of free web services and smartphone apps. High customer loyalty and high team passion.

Revenue 246

Revenue Entrepreneur Valuation Viral 246

Seeing Both Sides

FEBRUARY 25, 2016

The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. For instance, should resources go to user acquisition or to combatting churn? Earned Media: SEO, PR, Word of Mouth.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. For instance, should resources go to user acquisition or to combatting churn? Earned Media: SEO, PR, Word of Mouth.

Management 20

Management Analytics Technical Review Framework 20

Startup Professionals Musings

JUNE 26, 2016

Startup productivity is embodied in key ratios, including low cost of customer acquisition, high retention, and high revenue per employee. Unfortunately, the Internet and heavily funded startups have nurtured a customer expectation of free web services and free smartphone apps. High customer loyalty and high team passion.

Revenue 145

Revenue Valuation Startup Viral 145

ConversionXL

SEPTEMBER 25, 2018

For example, I was on a call recently with a company that was struggling to get basic insights from their web app. They knew high-level numbers like sign-ups but couldn’t dig deeper into their onboarding flow or retention. Instead, they asked for vague information like “track our onboarding performance” or “track user retention.”

Retention 107

Retention Metrics Analytics Channel 107

VC Cafe

JULY 15, 2021

So while ads can be an effective way to grow, spending on user acquisition before figuring out monetisation is a sure way to shorten runway for early stage startups. Build a community – often overlooked, but building a community around your app can help you build better products and dramatically increase retention.

Mobile 190

Mobile Social Media Distribution PR 190

YoungUpstarts

FEBRUARY 18, 2017

Epic content is a must to improve user retention rate. In future, you can notify subscribers about your new blog and improve retention rate. For a sound customer acquisition strategy, the story doesn’t end with capturing the email id of site visitors or generating a sales inquiry. Remedy: Publish Great Content. Bottom line.

Retention 109

Retention PPC Conversion Social Media 109

David Teten

MAY 1, 2013

There are some automated valuation tools on the web like valuate.com and estibot.com that use search traffic, backlinks, and other data to appraise the value in the domain name. Gaming sites with such sounds rank 44.18% lower, while adult sites with the same sounds rank 7.24% higher. . Facebook paid $8.5

Naming 114

Naming Semantic Venture Capital Startup 114

ConversionXL

JANUARY 8, 2018

Search Engine Optimization (SEO) is one of the biggest levers that a business can use within their acquisition strategy as part of their Growth goals. You’re likely familiar with the different Growth frameworks like AARRR (Acquisition, Activation, Retention, Referral, Revenue). It all start with Acquisition.

SEO 134

SEO Metrics Analytics Search 134

Startup Professionals Musings

FEBRUARY 6, 2019

The challenge is to increase response rates and propagate a single view of the customer, by integrating customer data from multiple Web and social media interactions. Companies need the same service on partner and acquisition candidates, even vendors. Customer retention with churn modeling. Predictive advertisement targeting.

Analytics 177

Analytics Retention Social Media Campaign 177

Occam's Razor

MAY 2, 2017

They are from my post The Biggest Mistake Web Analysts Make… And How To Avoid It! tearsofpain One way of removing silos and focusing on the entire business is to leverage Acquisition, Behavior and Outcome metrics. You’ll see three consistent patterns in the thinking expressed below. Every ecommerce site has to obsess about Revenue.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Startup Professionals Musings

DECEMBER 1, 2014

The challenge is to increase response rates and propagate a single view of the customer, by integrating customer data from multiple Web and social media interactions. Companies need the same service on partner and acquisition candidates, even vendors. Customer retention with churn modeling. Predictive advertisement targeting.

Analytics 257

Analytics Entrepreneur Retention Social Media 257

ConversionXL

JULY 21, 2022

How did Outreach grow in just a few years to 50,000 monthly active users , $10 million in new bookings, and net revenue retention (NRR) of more than 140%? This number can grow, but if all your new MAUs are free users, you’re not achieving your conversion and paid customer acquisition goals. Customer acquisition cost (CAC).

Metrics 120

Metrics Acquisition Revenue .Net 120

Duct Tape Marketing

JANUARY 24, 2024

Creating a thriving online community requires more than just a platform – it demands a strategic approach to engagement, growth, and retention. Dive into the retention strategies employed by platinum communities, emphasizing consistent new member acquisition, onboarding excellence, and delivering ongoing value.

Community 87

Community Video Audience Audio 87

Duct Tape Marketing

JULY 26, 2023

Look, AI is literally eating the web ChatGPT is more search than I don't know, Taylor Swift. We'll go beyond sales to retention referral. Duct Tape Transcript Email Download New Tab John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by HubSpot. Let's talk about your sales funnel. Is there a focus?

Marketing 57

Marketing Artificial Inteligence Retention Audio 57

Startup Lessons Learned

APRIL 14, 2009

Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. Do you have any thoughts on scalable customer acquisition in cases where a decent bit of knowledge work has to be invested into each customer? Perhaps thats a fallacy?

Customer 167

Customer San Francisco Lean Hockey Stick 167

Startup Professionals Musings

MARCH 12, 2013

The challenge is to increase response rates and propagate a single view of the customer, by integrating customer data from multiple Web and social media interactions. Companies need the same service on partner and acquisition candidates, even vendors. Customer retention with churn modeling. Predictive advertisement targeting.

Analytics 246

Analytics Retention Startup Social Media 246

Startup Lessons Learned

OCTOBER 7, 2008

The App Store is a channel for customer acquisition. I think its helpful to think about two kinds of competition for distribution: acquisition competition and retention competition. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. So what can you do? My advice: dont launch big.

San Francisco 68

San Francisco Lean Retention SEM 68