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Creative ways to scale SMB customer acquisition


The bigger you get, the higher your customer acquisition costs go. mid-sized businesses), then you can build a large inside sales team.

Refutation: An acquisition is always a failure

A Smart Bear: Startups and Marketing for Geeks

Jake Lodwick wrote an article  on PandoDaily entitled “An acquisition is always a failure.” Sure not all acquisitions go that way.

5 Proven Steps To Convert Sales Leads Into Clients

YFS Magazine

This article 5 Proven Steps To Convert Sales Leads Into Clients appeared first in YFS Magazine.

Cybersecurity: What to Look for in a Small-Business Acquisition

Fresh Inc.: The Staff Blog

By properly vetting the cybersecurity of potential business acquisitions, buyers can prevent data breaches and other post-sale catastrophes

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Optimizing your Customer Acquisition Funnel

For Entrepreneurs

Almost every sales and marketing funnel has blockage points where the conversion rates are lower than hoped, or the process cannot be scaled.

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc.

Preparing For An Acquisition


Whether your company is generating profits or operating at a loss, taxes are a significant risk area in any acquisition. Know your business.

Sales for Startups: Building Target Account Lists

Mark Birch

One important factor to consider in sales organizations is the maturity of the company.  Ask yourself where your product is being used today? 

Sales 29

How Hot Design Is Driving Tech Acquisitions

Fresh Inc.: The Staff Blog

Here's how it used big company interest in design to drive the sale 5000 design company was recently acquired by Salesforce.

Sales 16

How To Preserve Your Company Culture After An Acquisition


Or perhaps the acquired business seeks an acquisition deal to gain access to a wider marketplace. by Benoit Vialle, COO of

Stop Selling!


This dance occurs not only in sales but also in dating, investor dynamics, and relationships. Want to be successful in sales? In dating?

Spain 25

The Inside Story of a Small Startup Acquisition (Part 1)

Software By Rob

This acquisition is a long story, but if you have a few minutes let me tell you the best parts. Photo by psiaki. My Background. exit big!

Sales for Startups: Lead Acquisition, Source & Execution

Mark Birch

It is critical topic to cover as we delve further into the sales process. So where does one get leads?

Growth Hacking: User Acquisition

Early Growth Financial Services

User acquisition: everyone talks about it, but no one really knows how to do it. outlined some strategies for driving user growth that deliver the most bang for your buck and that can be tailored to cash-strapped startup budgets on our User Acquisition Bootcamp For Startups webinar. 1. Peter Mansfield of CMO.LA

7 lessons from the Dollar Shave Club Acquisition


forward revenue in this sale. The post 7 lessons from the Dollar Shave Club Acquisition appeared first on StartupCFO : Mark MacLeod. The big news in the e-commerce World this week is Unilever’s purchase of Dollar Shave Club (DSC) for a cool $1B (cue the Dr. Evil laugh ). The simplest of ideas has gone from start to $1B in 5 years.

Growth Hacking Free Trials: Time to Wow! is the key to success

For Entrepreneurs

Building for Success Growth Hacking SaaS Sales & Marketing Machine Free Trials SaaS customer acquisition They […].

This Is How Successful Brands Reach More Ideal Customers

YFS Magazine

Grow Marketing & Sales brand positioning brand story brand strategy branding content marketing customer acquisition marketing target audience

To Grow Your Business, Ditch Long-Term Contracts

YFS Magazine

Grow Marketing & Sales business contracts Business Development client acquisition client relations contracts Customer Service marketing

Why Introverts Get More Sales

Up and Running

Tip: Instead of immediately pushing something on a customer, take a step back and listen longer to their needs before making a sales pitch.

How founders get paid: non-strategic acquisitions, dividends, and private islands

The Startup Toolkit

The company becomes valuable and someone buys the whole thing (acquisition). Most big ($100mm+) acquisitions follow this pattern.

The Cost of Customer Acquisition: How Much Can You Spend to Earn New Business?

Duct Tape Marketing

The Cost of Customer Acquisition: How Much Can You Spend to Earn New Business? written by Guest Post read more at Duct Tape Marketing.

The Inside Story of a Small Startup Acquisition (Part 3)

Software By Rob

Could you talk a bit about the diligence you did during the acquisition? would love more information about the acquisition process.

7 Deadly Sins of Sales Managers

Fresh Inc.: The Staff Blog

The problem might be the manager. I’ve worked to turn around many struggling sales forces during my career. Sin No. 3: Breaking promises.

Sales 36

The Sales Metrics You Should Be Focusing On

Fresh Inc.: The Staff Blog

There is no shortage of sales metrics out there, but which ones are worth your time and attention?

Shifting from a product company to a sales/marketing company

Seth Levine's VC Adventure

Perhaps a sales person or community manager/user advocate is hired. Startups Product product sales shift sales

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Small Business Acquisition Financing on the Rise: Tips for Buyers

Fresh Inc.: The Staff Blog

As the business-for-sale market heats up, there are increasing options prospective buyers can research to see which is the right fit for them Securing the necessary capital and financing is a key part of buying a small business.

Short guide to sales and marketing for start-ups [Guest Post]

VC Cafe

You have to invest time and money into building a sales and marketing team to acquire customers beyond early adopters. sales or support).

Refining your Customer Acquisition Cost (CAC) Ratio

Cracking the Code

This metric measures the ratio of the annualized additional recurring revenue generated by your sales and marketing investments.

9 tips for retailers to generate more online sales in 2015

The Next Web

We’ll focus on growth opportunities in both customer acquisition and customer experience.

Master of Customer Acquisition, Matt Coffin, On Startups …

Both Sides of the Table

He is very hands-on and helpful – especially for any company looking into customer acquisition. The answer? Something so simple.

Scaling Sales: From Craft to Machine

Seeing Both Sides

I''ve been thinking a lot lately about scaling sales.  . Find a new sales rep with industry experience, a rolodex and a strong track record.

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Solving the Sales Conundrum: Special Report

Fresh Inc.: The Staff Blog

The relationship between growth and sales seems easy enough: Sell more stuff and your business gets bigger. And that's very dangerous.

Sales 35

Maximizing The Value Of Your e-Commerce Business


The final sales price is directly proportional to your annual profit, so the higher your profit, the higher your sales price.

Sales 28

How to value your company for sale (Part 1)

A Smart Bear: Startups and Marketing for Geeks

I recently helped a friend broker the sale of his small, bootstrapped company. To stoke an existing sales channel. Actually, no.

Sales 79

Find New Customers With These 8 B2B Lead Generation Tips

YFS Magazine

Grow Marketing & Sales customer acquisition lead generation marketing

Sales 10

Five Tips For Startups To Reduce Customer Churn


But as the company grows, it’s important to make the transition from acquisition to retention. Finding new customers costs time and money.

SaaS Manifesto: Part Two – It’s Time to Build a Real Sales Team

Peter Levine

On the back of these frictionless software deals, SaaS companies have been growing like mad, and often without any formal sales effort. In order for SaaS businesses to really scale and reach their full potential as industry leaders, they need a real and robust sales effort. That’s right, you need to build a sales team.

How to Optimize Your Referral Program and Boost Your Sales

Duct Tape Marketing

How to Optimize Your Referral Program and Boost Your Sales written by Guest Post read more at Duct Tape Marketing. Start with Why. Join us!

[Sponsored] The Next Step In User Acquisition? Social Video.


This is the best time to convert them to a lead or sale. by Hillel Scheinfeld, COO of  Viewbix. Why is this a big deal?

Video 17

9 Fresh Startup Customer Acquisition Ideas

Early Growth Financial Services

Acquiring new customers is a permanent fixture of your sales process. We asked successful founders from the Young Entrepreneur Council to name some unusual—or at least lesser-known—customer acquisition strategies they’ve used recently to strong results. Originally published in Inc.