Brandanew

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6 Brands That’ve Created Business Value Via Niche Social Communities

Brandanew

The community boosts innovation, inspiration and sales for knitters. This one requires no introduction after their $1 billion cash acquisition by Unilever. Jessica Forbes began Ravelry as a project to collect and share patterns among knitters, her husband Casey build an infrastructure to support his wife’s idea.

Community 174
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7 Digital Marketing Trends For Your Brand Success in 2016

Brandanew

Expenditures on marketing analytics are set to rise by 60%, considering how crucial market data will become in any marketing endeavor and acquisition tactics. Companies that have been making an effort to humanize their content strategy, have been able to: a) increase sales, b) inspire users to stay longer on their websites and.

Marketing 100
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It’s Time: Growth Hacking Your Content Marketing Strategy

Brandanew

Some examples of these tools are the viral and paid acquisitions, call centers and sales teams, e-mail marketing, search engine optimization (SEO), A/B testing and analytics. Everything they do is scrutinized by its potential impact on scalable growth,” explained Ellis in a blog post.

Marketing 154