Genuine VC

JANUARY 7, 2010

In a decade in which we saw the web become increasingly distributed with a proliferation websites and content, this acquisition served as a foundation to empower Google to move beyond their core search Adwords product. Like with Google’s acquisition of Applied Semantics, this deal adds a fundamentally new business model to the company.

Acquisition 115

Acquisition Semantic Distribution Advertising 115

Genuine VC

JANUARY 7, 2010

In a decade in which we saw the web become increasingly distributed with a proliferation websites and content, this acquisition served as a foundation to empower Google to move beyond their core search Adwords product. Like with Google’s acquisition of Applied Semantics, this deal adds a fundamentally new business model to the company.

Acquisition 100

Acquisition Semantic Distribution Advertising 100

Genuine VC

SEPTEMBER 28, 2015

It’s about helping foster consumers though a rich buying experience… The innovation happening in this space now is centered around the way vendors present, inform, and consummate a sale. Both are online marketing gurus with a rich background in multi-category customer acquisition at BuyerZone, TripAdvisor, and Cayan.

Syndicate 100

Syndicate Syndication Lead Generation Acquisition 100

Genuine VC

JULY 1, 2014

But in the particular case of our portfolio company TapCommerce , which yesterday announced its acquisition by Twitter a mere two years after the company’s founding ( more details ), there have been some key lessons which I’ll meaningfully take away from my experience in working with Brian Long , Samir Mirza , and Andrew Jones.

Founder 142

Founder Syndicate Syndication Mobile 142