View from Seed

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Why NextView Invested in Correlated

View from Seed

There Tim as SVP Sales built a machine which grew revenue from $0M to $18M ARR in a matter of months prior to the acquisition. A goal-oriented consultative approach to sales has been the foundation for his personal success, so it’s no surprise to me that the SaaS company he’d start would be directly in line with that theme.

Cofounder 156
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Why NextView Invested in Correlated

View from Seed

There Tim as SVP Sales built a machine which grew revenue from $0M to $18M ARR in a matter of months prior to the acquisition. A goal-oriented consultative approach to sales has been the foundation for his personal success, so it’s no surprise to me that the SaaS company he’d start would be directly in line with that theme.

Cofounder 156
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article thumbnail

Why NextView Invested in Correlated

View from Seed

There Tim as SVP Sales built a machine which grew revenue from $0M to $18M ARR in a matter of months prior to the acquisition. A goal-oriented consultative approach to sales has been the foundation for his personal success, so it’s no surprise to me that the SaaS company he’d start would be directly in line with that theme.

Cofounder 136
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Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

But even with that webinar’s success, we still had a lot of education to do in order to get people to understand what we did and even how we saw marketing in general, which we needed to do to generate demand and sales. But marketing should always be ahead of sales to alleviate pressure. We got 300. Should you do that at all?

Marketing 120
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Is This Ex-Googler’s Pre-Product Approach the Fast Track to Product-Market Fit?

View from Seed

AS: After a co-founding a successful startup (Velogic, which raised $3 million in VC funding and received an acquisition offer for $100 million 18 months later), I thought, “Hey, startups are easy. Before you invest big money on producing 100,000 feet of this line and put it on sale, you should test your assumption.

Product 120
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For Startups, Where Does Brand Marketing Fit? [Traction #32: Nancy Go, Wayfair]

View from Seed

But what if brand marketing could help you get actual results, whether that’s user acquisition or raising a Series A? She shares how brand marketing is really sales at scale, and helps us understand how to think about this approach to distribution and communication for young companies.

Marketing 120
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OG Unicorns?—?Where Are They Now?

View from Seed

To analyze what’s become of the OG Unicorns, it’s first worth noting that at the time of the 2013 post about 2/3rds of the 39 on the list had already been realized via IPO or $1B+ acquisitions. Most startups that hit this level did so via IPO or acquisition value. Fab.com (asset sale to PCH in 2015). Pinterest ($12.3B

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