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How to Grow Your Business by Setting Goals [Webinar]

Up and Running

For this webinar I was joined by Tom Misson, Vice President and Senior Business Leader for Mastercard Worldwide, who manages the U.S. That kind of gives you a good sense of how we’ll going to go about those webinar today, and with that, I’m going to go ahead and get started and welcome you to this webinar given by Live Plan and MasterCard.

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing. Acquisition. For each potential channel, look at: Customer acquisition cost How many customers you can reach Whether the channel reaches the right audience.

Retention 113
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Common B2B Challenges and How To Solve Them

ConversionXL

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them. So what does it take?

B2B 150
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The Basics of Small Business Loans [WEBINAR]

Up and Running

Last week I had the privilege of inviting Scott Blum, Vice President of SmartBizLoans, to join me in hosting a free webinar on the ins and outs of small business loan options. You may be a manufacturer or a distributor and you can buy the products that you sell for pennies on the dollar because one of your suppliers is having a fire sale.

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Why Entrepreneurs Should Be Respected More Than Loved

Both Sides of the Table

Eventually you need a VP of Product to handle your product roadmap, a CTO for engineering leadership and VPs of sales, marketing & biz dev. Of if your VP Sales isn’t complaining about marketing she’s trying to get the function reporting to her. Do you hire more sales people? As CEO, do you step in? Engineering?

CTO Hire 385
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How to Measure Ecommerce Customer Acquisition Cost (+ Tips to Reduce it)

ConversionXL

Customer acquisition cost (CAC) is an important metric for any ecommerce business. Put simply, you need a healthy customer acquisition cost for your business to succeed. It’s up to every ecommerce business to find the middle ground between investing too little in customer acquisition and spending beyond your means.

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The 10-Step Road Map To Promoting Webinars

Duct Tape Marketing

When it comes to content marketing, nothing is better than a good webinar. Independent reports from inbound marketing experts indicate that webinars can significantly boost your expert status, build meaningful and engaging relationships with your customers, and turn your audience into high converting prospects. Targeting metrics.

SMS 67