This acquisition is a long story, but if you have a few minutes let me tell you the best parts. If you’re interested you can read about one of my acquisitions from a few years back in a post titled  The Inside Story of a Small Software Acquisition. Aaaah yes…the search. Photo by psiaki. My Background. Closing. MORE >>

All the while, Lijit has been rapidly growing the list of publishers they work with by providing not only an advertising channel, but search, analytics and insight tools to help Lijit publishers better understand and engage with their audience. This morning Federated Media announced that it has acquired Lijit Networks in a private stock deal. MORE >>

Let's go… In an effort to make search more secure, on Oct. The search queries by these users would hence be encrypted and not available to website owners via web analytics tools such as Omniture, WebTrends, Open Stats, Google Analytics etc. Search engine visits: 27,534. And what kind of search queries are these? MORE >>

On the consumer facing side, the number of companies doing multiple acquisitions of $100M+ was extremely short… Google, eBay/PayPal, Amazon, and Microsoft are at the top of the list. <$100M) acquisitions for several years now, but they’ve mainly been acquihires. My partner @ LeeHower looks back: [link] 5 days ago Search. MORE >>

Some Marketers / Analysts use Click-thru Rate (CTR) to measure success of their acquisition campaigns. In this post David covers: Why Life Time Value is important (especially in context of Acquisition). There is a better way to analyze your acquisition strategy than simply using Conversion Rates or Cost Per Acquisition (CPA). MORE >>