Both Sides of the Table

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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

Perhaps the most misused terms I see these days from entrepreneurs involve CAC (customer acquisition costs) and LTV (life time value) and a lack of understanding these critical components is driving many companies to premature failure. CAC is often measured incorrectly and doesn’t often doesn’t capture the true costs of acquisition.

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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

Customer Acquisition. You can find out how to more cost effectively buy search terms (i.e. Those two things together would lower your acquisition costs nearly in half to $6.11. Ironically, there are times where it may actually pay to INCREASE your customer acquisition costs. lowering $1.50 per customer! Retention / Churn.

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Be Honest About Whether Your Product Really Makes a Difference

Both Sides of the Table

” I have seen many companies move rapidly up-and-to-the-right by Google search rankings only to crash when they rewrite the algorithm or start competing by offering the same service directly on the SERP. Will we win the battle for share-of-mind every time they pick up their phone or log into their computers?”

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This Week in Venture Capital – Episode 2

Both Sides of the Table

It was the first company to do “paid search&# back when Larry & Sergey were saying they would never do it. They want to monetize the Twitter stream via contextual search matching. But Twitter.com (which will likely improve dramatically on UI, I’m guessing) will be the main event for Twitter search.

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Why Has LA Suddenly Gotten So Much Attention from VCs and Entrepreneurs?

Both Sides of the Table

He presented a system where your search results would be ranked based on companies bidding for placement and where merchants would be charged on a “cost per click” basis (CPC). Ad Words as you likely know are the paid results you see when you do a Google search.

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Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

Traders call this “arb” (arbitrage) and anyone who knows anything about arb knows that it only lasts for short periods of time until others discover the game and you must go in search of your next cost-effective channel.

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Why Reed Hastings Should be Applauded for Netflix Split

Both Sides of the Table

Equally, the streaming business has got to accelerate content acquisition, focus on customer retention, improve streaming technologies to make it better for users / worse for competitors, and they’ve got to continually improve the UI. Netflix can stop having to answer questions about its DVD business. A note for industry.