ConversionXL

MARCH 17, 2021

Our research showed that LTV was much higher compared to other verticals we have worked in the past which made the decision to change our approach a no-brainer. The goal of the sprint was validating the demand in the “IT integrators” vertical in 5 European countries: Belgium, Netherlands, France, Spain and England.

B2B 150

B2B Sales Cycle Belgium IP 150

ConversionXL

JULY 8, 2020

Google is the biggest search engine ad platform in the world. Dynamic Search Ads. With dynamic search ads, your ads are automatically customized based on the content of your site; you don’t even choose keywords for your campaign. Check out this article to learn when dynamic search ads may make sense. tour business).

PPC 100

PPC Matching Software Review Campaign 100

Steve Blank

APRIL 23, 2018

Searching for a business model in a new industry, and with the prescient vision that a car company should offer multiple brands, that year he bought three other small car companies — Cadillac, Oldsmobile, and Pontiac — and merged them with Buick, renaming the combined company General Motors. The next year, 1910, trouble hit.

Michigan 268

Michigan Cofounder Stock Forecast 268

Up and Running

JULY 26, 2016

Your customer acquisition cost and lifetime value are the two magical numbers you need to calculate for each one of your campaigns. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. Using this approach, we’ve been able to identify a number of profitable customer acquisition channels for Slidebean.

Revenue 60

Revenue Acquisition Channel Campaign 60

VC Cafe

NOVEMBER 25, 2019

Entertainment is more than newspapers, more than Hollywood, and more than the sum of specific verticals jousting for consumer eyeballs. Startup landscapes, while not perfect, are useful as they provide a way for us to define a space/category and the players of that vertical. Is it only one exciting vertical within the broader umbrella.

Vertical 113

Vertical Artificial Inteligence Distribution IPO 113

ConversionXL

FEBRUARY 3, 2022

They are so named for their acronym coined by Dave McClure, AAARRR : Acquisition (generating leads and gaining new users); Activation ( getting customers to use the product more often); Revenue (crosses over into pricing strategy); Retention (reducing churn and influencing repurchasing); Referral (influencing customers to refer others).

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

JANUARY 18, 2022

This is particularly true for complex verticals such as B2B SaaS products, where product marketing’s ability to pinpoint users with the most need and educate them on product features and benefits proves useful. Post-launch, product marketers focus on improving sales enablement and work to drive demand and adoption of the product.

Marketing 110

Marketing Product Audience Equity 110

SVPG

APRIL 28, 2012

Marketing communications and campaigns – advertising, email, interactive, search-engine, events etc. Vertical/affiliate/evangelist programs. In consumer companies, product marketers focus on enabling activities driving acquisition, activation, retention, and referral. when to use each and to what end).

Product 108

Product Technical Review Marketing Affiliate 108

Occam's Razor

JULY 24, 2018

A quick search query will illustrate that that looks something like this…. Impressions can be used in real-time for decision-making by your display, video and search platforms (e.g., Slice the matrix vertically along the time-to-useful dimension…. The frameworks above cover just one dimension of the assessment (!).

Analytics 93

Analytics Framework Metrics Algorithm 93

YoungUpstarts

MARCH 24, 2020

Meanwhile, cable news, blogs, websites – and sometimes even Google searches – fed the “confirmation bias” that everything will be just fine. For reliable insights on the economy, an outstanding resource is ITR Economics , an economic research organization that issues monthly economic trend reports by industry verticals and market segments.

Private Equity 127

Private Equity Vertical Forecast Equity 127

ConversionXL

MAY 27, 2022

Bootstrapped startup Omnisend carved out a $19 million niche in an already saturated vertical. Organic search is a highly competitive domain for many SaaS verticals (email marketing, for example). Their article currently ranks on page one for this search term for several reasons: Clear definitions. Take monday.com.

Lead Generation 107

Lead Generation Demand Audience eCommerce 107

Occam's Razor

OCTOBER 14, 2014

Any big changes in your marketing/customer acquisition strategy over the last time period (more money doing Search, less money in Email, elimination Facebook as it does not work, etc., and Organic Search Traffic (can't ever have enough of that!)… In my case I'm looking at Social Media (boss LOVES social!),

Analytics 133

Analytics Vertical Metrics Web 133

ConversionXL

JANUARY 14, 2020

Quora Spaces is already gaining traction in organic search. The feature also has to address a need that people are searching for. In each case, an extension to the existing solution was shipped in a search engine–friendly way and now drives a lot of organic traffic, while also improving the product. People search with queries.

SEO 159

SEO Framework SCRUM Search 159

Austin Startup

APRIL 25, 2017

The smartphone is for everyone, we don’t have to think the iPhone is about a certain demographic, or country or vertical market: it’s for everyone. How should Google search results appear, how should you navigate them, or how should you read a CNN article versus a Kindle book? I think AR is that big, it’s huge. I don’t know.

Valuation 48

Valuation Technical Review Forecast Social Network 48

Both Sides of the Table

JUNE 18, 2010

Real-time search engine. Search leverages selective filtering via XMPP versus site indexing; only real-time search player to do so. Diverse search results include stream updates, blog posts, news articles, photos, videos (versus Twitter/FaceBook1 only). first vertical to launch by 2010 Holiday Season.

Venture Capital 225

Venture Capital Non-Compete Vertical Europe 225

The Equity Kicker

MAY 21, 2012

Google is currently rolling out a new feature called ‘ Knowledge Graph ’ which will enhance our search experience by intelligently guessing what information we are looking for and putting it at the top of the results page. Similarly, I like being able to search on ‘weather xx’ and flight numbers and get the results straight on the page.

Web 129

Web Affiliate Vertical Search 129

ConversionXL

AUGUST 19, 2016

Band-aiding a mobile experience is no longer a possible solution, as 70% of mobile searches lead to action on a website within 1 hour of searching. Marketers should also be looking at acquisition (visits, unique visitors, pageviews), behavior (pages per visit, time on site, bounce rate), and revenue (if you’re eCommerce).

Mobile 48

Mobile Technical Review Software Review Metrics 48

The Next Web

DECEMBER 23, 2013

Many popular search engines existed – Altavista, Yahoo, etc – and we never thought we would move away from all of them at once. Google simplified search for people when all the other search engines got lost in integrating news, weather, sports, features, and everything else under the sun on their home page.

Mobile 151

Mobile Startup Singapore India 151

Software By Rob

JULY 1, 2010

For a startup, this means avoiding “me too&# products, staying away from horizontal niches, solving a pain-point, and targeting a vertical niche. The lesson: stick to vertical niches. Occupations and hobbies are best.

Software Review 54

Software Review RSS Startup Vertical 54

Steve Blank

APRIL 15, 2011

Many of the students had heard phrases that fall under Customer Relationships before; “customer acquisition, SEO/SEM, public relations, Social Network, Advertising, Loyalty programs, cross-sell and up-sell” etc., But the big project for the week was testing and analyzing Customer Acquisition Costs. The results were disappointing.

Customer 247

Customer Cloud EC2 Channel 247

Steve Blank

NOVEMBER 16, 2009

Dave McClure’s AARRR metrics and Andrew Chen ‘s specifics on freemium models, viral marketing, user acquisition and engagement both offer examples of exit criteria for Customer Discovery and Validation for startups on the web. I know we have to create something users find valuable (the two-way search, games?)

Customer Development 219

Customer Development Web Developer Customer 219

A Crowded Space

AUGUST 20, 2015

Once the product / market fit is established and acquisition channels are better understood, the startup can enter the next phase. Founders should have a clearer idea about which customer verticals work the best and focus exclusively on those. Are there adjacent verticals that you should research and consider whether to go after them?

Vertical 60

Vertical Channel Acquisition Metrics 60

Ben's Blog

MARCH 1, 2011

As a founder who developed into a CEO, I know that there is no manual and it is a nearly vertical learning curve. Scott co-founded and ran IronPort, the leader in messaging security appliances, until their acquisition by Cisco for $830M. So staggering that you might not even be sure what to ask. Intangibles.

Partner 78

Partner Technical Review Venture Capital Cofounder 78

Hearpreneur

AUGUST 2, 2016

Most companies would agree that they would prefer to focus marketing efforts on acquiring investors who have explicitly expressed an interest in being involved in crowdfunding and in specific verticals, both as a user on a platform matching them with opportunities, and directly with issuers. Find the experts and our affiliated partners.

Accredited Investor 48

Accredited Investor Non-Compete Vertical Acquisition 48

Steve Blank

AUGUST 31, 2009

The first hint lies in its name; this is a product development model, not a marketing model, not a sales hiring model, not a customer acquisition model, not even a financing model (and we’ll also find that in most cases it’s even a poor model to use to develop a product.) So what’s wrong the product development model?

Customer Development 238

Customer Development Developer Customer Silicon Valley 238

A Crowded Space

JULY 24, 2014

Startups are attacking just about every vertical. For elder caregivers that are working at an agency — the main benefit is client acquisition and stability of work. That should be way more than enough to cover acquisition costs. . Just for reference, a current search on Care.com yields 1,800+ caregivers just in LA.

Disintermediation 79

Disintermediation Acquisition Curation Vertical 79

ReadWriteStart

AUGUST 31, 2010

Entrepreneur, investor and blogger Gabriel Weinberg has an excellent list of "traction verticals" that he curated earlier this year based on the dozens of interviews with fellow startup founders. Other examples include creating events, speaking at conferences, social networking, search engine optimization and publicity stunts.

Hockey Stick 130

Hockey Stick Startup Curation Vertical 130

ConversionXL

SEPTEMBER 25, 2019

Depending on your specialty (the vertical bar of your T), you may gravitate toward one language or the other. Google Analytics’ Cohort Analysis report is limited to one cohort type (Date of Acquisition). JavaScript directly impacts how search engines crawl and index site content. T,” as in your T-shape. Cohort Analysis.

Marketing 117

Marketing PPC Framework Artificial Inteligence 117

ConversionXL

NOVEMBER 29, 2016

Knowing where you stand in relation to competitors helps define product positioning, channel acquisition, messaging, and more. The benchmark database for any particular vertical consists of a select sample of 100+ sites from various eCommerce categories or subcategories of Amazon’s Alexa’s Top 500 Sites on the Web. How does it work?

Conversion 48

Conversion eCommerce Database Vertical 48

VC Cafe

JULY 25, 2017

This post is just my own learning process about this subject and doesn’t cover the rapidly growing bot ecosystem or the vertical messaging apps (startups like Crew ). Search results in a few years from now, will not necessarily be on Google…. Today you message your friends and family mainly.

Social Network 74

Social Network Russia Mobile Japan 74

justinmares.com

OCTOBER 8, 2012

Think of several traction verticals that could potentially work for you, and come up with cheap ways to test them as acquisition channels. For example, if you think PR could be a strong traction vertical for your mobile app, spend a week pitching media outlets and see what kind of user adoption/traffic come about as a result.

Vertical 44

Vertical Lean Channel PR 44

Austin Startup

JULY 5, 2017

Rather, Tesla will be a full stack, vertically integrated clean energy company. This was the basis of Tesla’s recent acquisition of Grohmann Engineering. Today, Amazon owns the top of the funnel — customer discovery and search. Most of the items listed on an Amazon search page are not actually owned by Amazon.

Nevada 66

Nevada Global eCommerce Engineer 66

Occam's Razor

APRIL 25, 2011

That means I get to spend loads and loads of time across many industry verticals, see many many campaigns, translate many many foreign websites (thanks Google Chrome for auto-translate!) Have a balance in your spend between acquisition and website. Skipping creation of a cross-channel strategy [via Shilpa Gupta] "TV drives Search.

Marketing 126

Marketing Flash Analytics Web 126

Seeing Both Sides

FEBRUARY 9, 2015

Conventional wisdom suggests that the most important metrics for a startup - such as unit economics, cost of acquisition, lifetime value, churn rates - typically get better with time. Here are a few other key metrics that are hard to scale: Customer acquisition. Customer acquisition is like drilling for oil.

Metrics 20

Metrics Churn Rate Acquisition SEM 20

Steve Blank

NOVEMBER 2, 2009

Marketing demand creation programs (Search Engine Marketing, Public Relations, Advertising, Lead Generation, Trade Shows, etc.) What you are searching for is not the one-off revenue hits but rather a repeatable pattern that can be replicated by a sales organization selling off a pricelist or by customers coming to your web site.

Lean 244

Lean Silicon Valley Startup RSS 244

Seeing Both Sides

AUGUST 16, 2012

In founding TripAdvisor, Kaufer wanted to take his hard core engineering skills and apply them to vertical search in travel. That is, build a massive database of travel information that provided a white label search engine for travel sites like Expedia and Travelocity. Big Data meets travel…in 2000. TripAdvisor’s Future.

Part-Time VPE 54

Part-Time VPE Software Review Costa Rica Technical Review 54

VC Cafe

SEPTEMBER 27, 2010

A number of investment rounds and acquisitions took place in recent weeks and it’s worth taking note. With verticals such as web, gaming, mobile and desktop software, utest has managed to tap into the vast market of companies that don’t have in-house QA teams. calcalist ]. more here and here ].

Software Review 138

Software Review Venture Capital Technical Review SEM 138