Steve Blank

NOVEMBER 16, 2009

I was in New York last week with my class at Columbia University and several events made me realize that the Customer Development model needs to better describe its fit with web-based businesses. In it, I got asked a question I often hear: “What if we have a web-based business that doesn’t have revenue or paying customers?

Customer Development 219

Customer Development Web Developer Customer 219

ConversionXL

JUNE 27, 2016

Web analytics analysis is a big part of that. Why Web Analytics Analysis Is Important. Web analytics analysis is a key part of the ResearchXL model. Now, there are four main reasons you want to include web analytics analysis in your conversion research process… Ensure your data is reliable and accurate.

Analytics 72

Analytics Web Technical Review Conversion 72

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Software By Rob

JANUARY 25, 2012

And the funds came from revenue generated by my portfolio of web applications and websites that I’ve built over the past several years. This acquisition is a long story, but if you have a few minutes let me tell you the best parts. In Search Of… So that’s an intro to my startup philosophy, but where was I?

Acquisition 63

Acquisition Software Review Algorithm Fresno 63

ConversionXL

SEPTEMBER 13, 2018

Google Analytics is the standard for measuring acquisition—identifying the sources of traffic to your website or app. You’ll be able to see which acquisition channels are best for long-term retention or lifetime value, not simply those that drive initial conversions. Acquisition. Anything else is merely a list of data points.

Analytics 119

Analytics Technical Review Acquisition Retention 119

ConversionXL

JULY 3, 2020

Search engines are vital for discoverability. Google’s Public Search Liaison Danny Sullivan has openly pushed back against those who want subscription-only content flagged in search results: Our automated systems try to present the best information in relation to a search topic, as people expect us to do as a search engine.

SEO 122

SEO HTML Technical Review Caching 122

Women Entrepreneurs Can

SEPTEMBER 1, 2020

There are still numerous investors searching for an opportunity to earn a return, it’s all highly influenced in your search for how to pitch your business idea. But after figuring out the budget and scale of the business, owners might need to consider the option of hiring professional web developers.

Social Media 97

Social Media Marketing Analytics Web Development 97

YoungUpstarts

SEPTEMBER 18, 2012

The world has changed a lot lately and just about every aspect of a technology company – and especially a web-based company – can be “moved out” to a web-based application provider at a lower cost than doing it yourself. Google Analytics – General reporting on web site usage, traffic, origin, etc.

Technology 233

Technology EC2 Mobile Startup 233

Occam's Razor

JANUARY 6, 2010

As we spring to action full of passion I wanted to share with you all a short list of things that will expand your little world of online marketing & web analytics. Change is hard, even if we know that we should be executing a multiplicity strategy to win in the web analytics 2.0 That's sucking.) That's sucking.

Analytics 99

Analytics Web Campaign Metrics 99

Agile VC

MAY 13, 2013

Google (search… lots of predecessors). Google didn’t have to convince people that Internet search was needed… they just had to make it work better (via PageRank and subsequent innovations) and monetize it better (by copying GoTo/Overture with paid search advertising). Dropbox (cloud storage).

Cloud 205

Cloud B2B Software Review Technical Review 205

ConversionXL

NOVEMBER 10, 2021

Before you begin using tactics to hit your goals, tap into your analytics and search data. Which terms are people using to search for your products? Except it does it without relying on organic search engine optimization to make an impact. And those links can have a powerful impact on your industry reputation and web traffic.

Advertising 131

Advertising Cost Customer PR 131

ConversionXL

MARCH 31, 2020

Rising customer acquisition costs—especially on ad platforms—have also put weaker brands with lower conversion rates out of business. Amazon search has a 12% conversion rate —higher, it’s believed, than any other website. A better search experience leads to fewer dead ends and more completed sales. Image source ).

eCommerce 110

eCommerce Sales Software Review Development Team Review 110

Steve Blank

SEPTEMBER 5, 2013

While our teams have mentors, socialize a lot and give great demos, the goal of our class final presentations is “ Lessons Learned ” – about product/market fit, pricing, acquisition/activation costs, pricing, partners, etc. Technology in search of a market. Here’s how that happened.

Lean 315

Lean Customer Development Sales Cycle Business Model 315

Agile VC

OCTOBER 27, 2011

One of the themes that we’ve been most interested in at NextView over the last 12+ months has been the impact of consumer web trends on business software. I’m not the first person to describe this trend, and my prior background has been primarily as a consumer web guy more than in B2B companies.

Software 100

Software B2B Silicon Valley Acquisition 100

ConversionXL

JULY 8, 2021

On the contrary, you’re likely to afford a modest average conversion rate from search traffic. From here, the levers you can pull to increase bottom line are: Increase search traffic Increase conversion rate from organic traffic. Increasing search traffic comes down to creating new landing pages and content.

Conversion 156

Conversion CPA Metrics eCommerce 156

crowdSPRING Blog

APRIL 25, 2014

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Corporate Acquisitions Of Startups — Why Do They Fail? Why Search Volume Doesn’t Matter as Much as You Think – crowdspring.co/1nHSu7x. – crowdspring.co/1hrlsaI.

Social Media 92

Social Media Small Business Design Media 92

ConversionXL

SEPTEMBER 9, 2020

Server Response Time (SRT) is the amount of time between when a web client makes a request (e.g., Without it, the page will take longer to load, which can damage the user experience and, ultimately, search engine rankings. According to a study by Forrester Research , over half of web users expect a site to load in two seconds or less.

Caching 102

Caching Development Team Review Hosting Software Review 102

SoCal CTO

MARCH 11, 2013

Often you can't tell if something like a search engine or matching algorithm is really going to have better results until you use it. As Steve Blank likes to say: A Startup Is a Temporary Organization Designed to Search for A Repeatable and Scalable Business Model The unfortunate reality is - an MVP is not the above!

Algorithm 264

Algorithm Metrics Viral Venture Capital 264

Up and Running

APRIL 17, 2018

In 2016, mobile search officially overcame desktop search with nearly 60 percent of all searches coming from mobile devices. Plus, Google is now penalizing websites that aren’t optimized for mobile, which means your website may not pop up in search results, making it hard to attract more website traffic.

SEO 80

SEO eCommerce Software Review Analytics 80

Up and Running

MAY 10, 2021

Today, everything is connected to the web that creates data to be utilized and exploited using IoT-powered mobile apps. What is your customer acquisition cost? Try answering these questions: How has download and search traffic been trending for this app category? Trillion by 2025. In short, we are living in a digital age.

Artificial Inteligence 150

Artificial Inteligence Developer Development Team Review United Kingdom 150

Duct Tape Marketing

NOVEMBER 15, 2023

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. 07:17] What is you cross-channel acquisition strategy? [11:13] Do you have kind of a a thought on, you know, the cross channel acquisition?

Acquisition 66

Acquisition Channel Framework B2B 66

Both Sides of the Table

APRIL 4, 2011

Customer Acquisition. If you have multiple versions of your product, how many are web vs. mobile? You can find out how to more cost effectively buy search terms (i.e. Those two things together would lower your acquisition costs nearly in half to $6.11. Measuring viral adoption is obviously important. lowering $1.50

Metrics 346

Metrics Startup Acquisition SEM 346

Occam's Razor

JANUARY 2, 2013

But it turns out Google Analytics, just like SiteCatalyst, WebTrends, and other web analytics tools, already has plenty of pretty valuable deeply insightful stuff in it. But in case you want to win big rather than just win, I encourage to read the six tips outlined in this post: The Biggest Mistake Web Analysts Make… And How To Avoid It!

Analytics 159

Analytics Search Campaign eCommerce 159

Occam's Razor

JUNE 4, 2012

Custom reports on the other hand are, well, hand crafted by you for a specific purpose with a set of guiding principles (" Acquisition, Behavior, Outcomes! ") In this post I want to share with you three insightful custom reports for effective paid search (PPC) analysis. Criminal behavior. You decide what the keyword is.

Campaign 127

Campaign Analytics Search Customer 127

Growthink Blog

JUNE 21, 2017

can't be found from a simple web search, but through that search we can certainly connect with the people and firms who can go out and get it for us (write me if you would like to learn more about how to do this!). How We’ve Done in the Past. For sure, the most juicy and valuable competitive intell.

Software Review 69

Software Review Technical Review Acquisition Search 69

ConversionXL

JUNE 16, 2020

You still need to: Create quality content on relevant topics that users search for; Make sure search engines can access it; Establish your site as an authority. Enterprise sites are typically bigger, which adds emphasis on technical accessibility, but the basics remain: Can search engines efficiently access your content?

SEO 121

SEO Technical Review Software Review XML 121

K9 Ventures

OCTOBER 11, 2011

So Diego did what only a hacker who loves music can do — as a side project he built a search engine for MP3s – (2look4.com) com) that let you find almost any song available on the web in MP3 format. And so began Diego’s foray into search technology. Diego saw a problem with search. Diego was smarter than me.

Pennsylvania 93

Pennsylvania Search Acquisition Software Engineering 93

K9 Ventures

OCTOBER 11, 2011

So Diego did what only a hacker who loves music can do — as a side project he built a search engine for MP3s – (2look4.com) com) that let you find almost any song available on the web in MP3 format. And so began Diego’s foray into search technology. Diego saw a problem with search. Diego was smarter than me.

Pennsylvania 90

Pennsylvania Search Acquisition Software Engineering 90

ConversionXL

JULY 28, 2021

Google Analytics 4 is the rebuilt, rebranded and expanded version of the App + Web property rolled out by Google in 2019. The change benefits marketers by allowing accurate tracking of user journeys across the web and mobile apps. To add additional streams for iOS and Android apps and Web: 1. Enhanced measurement events.

Analytics 146

Analytics Artificial Inteligence eCommerce Audience 146

Occam's Razor

SEPTEMBER 20, 2010

You see if you don't implement your links properly the person shows up to your site without any tracking parameters and thus fail to help your web analytics tool to put that visitor in the right source bucket. Here is a simple example: You are the Acquisition manager for a company called Omniture.

Analytics 122

Analytics Software Review Campaign Flash 122

Occam's Razor

OCTOBER 15, 2012

They know the web is exciting. My goal is to get them excited about creating an amazing digital acquisition strategy that delivers noteworthy experiences through their owned digital platforms, and which ultimately delivers bigger profits (usually offline, but online as well). Prove it that my customers use the web.

Global 136

Global Czech Republic Russia Norway 136

ConversionXL

MARCH 13, 2019

For example, home retailer FLOS maintains an ungated website for retail consumers and a very different (gated) web experience for B2B customers: The B2C site. American Hotel Register meets many functional requirements of a good ecommerce site—they include a comprehensive category listing and feature a search bar prominently.

B2B 130

B2B eCommerce B2C Sales Cycle 130

Genuine VC

JANUARY 7, 2010

In a decade in which we saw the web become increasingly distributed with a proliferation websites and content, this acquisition served as a foundation to empower Google to move beyond their core search Adwords product. With it, Google monetized via advertising not only on their own search pages, but beyond.

Acquisition 115

Acquisition Semantic Distribution Advertising 115

Austin Startup

SEPTEMBER 18, 2017

A chief technology officer (CTO) is a C-suite executive who is focused on scientific and technological issues including web applications, mobile applications, electronic and digital media development. Acquisitions at HomeAway were uniquely challenging as they were primarily business driven decisions.

Fractional CTO 54

Fractional CTO CTO Hire CTO Technical Review 54

ConversionXL

FEBRUARY 19, 2016

In theory, conversion optimization aims to improve the user experience, which, conveniently, is what Google wants to do as well with their top search results. How do you balance traffic acquisition with conversion optimization? It’s in Google’s self interest to provide the best search experience for the user.

SEO 48

SEO Technical Review Algorithm Software Review 48

Genuine VC

JANUARY 7, 2010

In a decade in which we saw the web become increasingly distributed with a proliferation websites and content, this acquisition served as a foundation to empower Google to move beyond their core search Adwords product. With it, Google monetized via advertising not only on their own search pages, but beyond.

Acquisition 100

Acquisition Semantic Distribution Advertising 100

The Equity Kicker

MAY 21, 2012

Google is currently rolling out a new feature called ‘ Knowledge Graph ’ which will enhance our search experience by intelligently guessing what information we are looking for and putting it at the top of the results page. Similarly, I like being able to search on ‘weather xx’ and flight numbers and get the results straight on the page.

Web 129

Web Affiliate Vertical Search 129