don’t really talk about Search Engine Optimization (SEO) much on this blog anymore, mainly because I don’t believe much has really changed over the past few years. You will find plenty of articles on SEO in my archives under the SEO category if you’re keen for study materials. It was early 2006. Yaro Starak. MORE >>

Stories about the growth of "hot" startups such as Facebook, Instagram, AirBNB, and others have created a belief that if you build the right product, customer acquisition will be easy. Finding scalable acquisition channels is a time consuming and strategic effort. Only then did they start optimizing for SEO. Don't be fooled. MORE >>

When you run an ad campaign, you don’t want to minimize the cost per click, you want to minimize the cost per acquisition. Parting words There are countless ways to bring targeted and cheap traffic to a website in a timely manner (SEO is a long term strategy). by Aymeric on June 9th, 2010 What does cheap mean? Google Adwords. MORE >>

While I still contend that advertising is a primary lead driver when employed correctly, I further believe that SEO, or the ability to be found, and social media, or the ability to create direct engagement, have become primary lead drivers and must be included in any discussion concerned with rounding out the new lead generation trio. MORE >>

Although it’s not clear how most businesses track this – many use customer acquisition as the key success metric. business marketing social media ads advertising search engine marketing search engine optimization seo small business smallbiz smb smbsNon-survey data tends to support those results (58.2 MORE >>