SoCal CTO

MARCH 22, 2007

Its also been interesting to see the interaction of tools involved - Social Networking, Blogging and a Discussion Group. The level of resumes we get through our LinkedIn networks is top notch. Weve also found that other social networks such as FaceBook and MySpace to have almost no results when it comes to recruitment.

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles CTO Hire 150

SoCal CTO

FEBRUARY 17, 2007

When I recently was looking to find people who had experience with using social networks to reach people for what might be considered guerilla marketing efforts, again LinkedIn worked great. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -.

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles CTO Hire 150

ConversionXL

NOVEMBER 24, 2021

This process helps you to build an audience by identifying opportunities to: Leverage relevant hashtags; Attend popular trade shows; Make appearances on or sponsor well-liked podcasts; Run social media ads against audiences who follow specific accounts; Team up with large publications (press releases, guest posts). Building a community.

Reputation 134

Reputation Audience Management Social Media 134

YoungUpstarts

JULY 11, 2016

Link acquisition is one of the most important factors that need proper time, effort and resources like finance. Backlinks have become imperative in the scope of Search Engine Optimization and are the building blocks to a good SEO. Backlinks are one of the most used term on the Internet and in the field of SEO.

SEO 100

SEO Harvest Engineer Search 100

Up and Running

JULY 26, 2016

Your customer acquisition cost and lifetime value are the two magical numbers you need to calculate for each one of your campaigns. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. Using this approach, we’ve been able to identify a number of profitable customer acquisition channels for Slidebean.

Revenue 60

Revenue Acquisition Channel Campaign 60

ConversionXL

JANUARY 14, 2020

In-house SEOs and consultants alike are routinely challenged to find new opportunities to expand organic traffic. It’s one of the largest social platforms, with over 300 million monthly active users and nearly 54 million pages in Google’s index. SEO growth works differently for sites that scale with content (e.g.,

SEO 159

SEO Framework SCRUM Search 159

ConversionXL

MARCH 3, 2016

You should have acquisition metrics, behavioral metrics and result metrics no matter what. Acquisition Custom Reports. Visitor Acquisition Efficiency Analysis Report. SEO Custom Reports. That can inform your content, SEO and PPC strategies. Take advantage of that to make your custom reports even smarter.

Analytics 48

Analytics Customer PPC Metrics 48

Startup Professionals Musings

DECEMBER 1, 2013

Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. This is independent of whether your existing marketing media include traditional or social media, or both. Don’t try to tackle all 20 major categories of digital social media at once.

Social Media 259

Social Media Media Marketing Startup 259

Startup Professionals Musings

DECEMBER 23, 2017

Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. This is independent of whether your existing marketing media include traditional or social media, or both. Don’t try to tackle all 20 major categories of digital social media at once.

Media 148

Media Social Media Marketing Campaign 148

Startup Professionals Musings

OCTOBER 23, 2012

This integration, or fusion with traditional marketing, is discussed in detail, with examples, in “ The Fusion Marketing Bible ,” a recent book by Lon Safko, author of bestseller “ The Social Media Bible.” Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign.

Media 231

Media Social Media Marketing Campaign 231

Startup Professionals Musings

JUNE 13, 2015

Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. This is independent of whether your existing marketing media include traditional or social media, or both. Don’t try to tackle all 20 major categories of digital social media at once.

Social Media 120

Social Media Media Marketing Campaign 120

Duct Tape Marketing

JUNE 19, 2012

There was a day when the press release did a lot of the work in generating actual media coverage for a firm announcing a new product, acquisition, award or some other newsworthy milestone. Make sure that all of your press releases contain ways for people to connect and share in the most common social networks and social bookmarking sites.

PR 65

PR SEO Social Bookmarking Distribution 65

Duct Tape Marketing

JUNE 21, 2011

Both of these moved signal a renewed focus on making both Profiles and Places pages more important in their ecosystem and perhaps ultimately in a social network of some sort. There’s also an interesting integration of acquisition TalkBin , a tool that makes it very easy for people send SMS messages to any registered business.

Small Business 66

Small Business Marketing Software Review Portland 66

Software By Rob

JANUARY 12, 2010

Likewise, if you see the massive amount of traffic coming from SEO you have to know how many of those people are buying your product. The purpose of traffic is to convert into customers or provide SEO benefit. The purpose of traffic is to convert into >customers or provide SEO benefit. 2 Rob on 01.12.10 3 Dan on 01.12.10

Software Review 55

Software Review Marketing Startup PPC 55

Steve Blank

APRIL 15, 2011

Many of the students had heard phrases that fall under Customer Relationships before; “customer acquisition, SEO/SEM, public relations, Social Network, Advertising, Loyalty programs, cross-sell and up-sell” etc., But the big project for the week was testing and analyzing Customer Acquisition Costs.

Customer 247

Customer Cloud EC2 Channel 247

Duct Tape Marketing

AUGUST 24, 2022

Obviously I want to track various, uh, social networks. If I'm on five different social networks, now I'm gonna get a little more granular, which one of them's actually starting to send us some traffic. We can back that then into the cost of client acquisition. And then finally keyword ranking. No problem!

Marketing 84

Marketing Metrics Analytics Social Media 84

ConversionXL

JULY 7, 2020

And yet, Pinterest is the third-most popular social network, with over 322 million monthly active users, nearly 50% of whom are in the United States. Google requires on-page SEO, technical SEO , outreach, link building , and a months- (or years-) long wait—just to discover if it works or not. Conclusion.

Marketing 114

Marketing Viral Campaign Search 114

The Next Web

AUGUST 17, 2013

They also lack the design-for-discoverability mindset that SEO encourages. Activation, not acquisition, holds the key. For a social network, friending/following a certain number of users could signal commitment. To start with, app discovery itself is broken. But the problems don’t end with getting an app downloaded.

Mobile 133

Mobile Design PR Social Network 133

abovethecrowd.com

JULY 17, 2013

On the browser, SEO and SEM are paramount, but the equivalent tools on mobile are either non-existent or at best immature. SEO non-presence is hugely consequential. One of the key reasons that mobile apps have a cleaner design is the absence of SEO (search engine optimization). No one can afford to risk losing their SEO mojo.

Mobile 96

Mobile SEM SEO Technical Review 96

ReadWriteStart

JANUARY 13, 2012

My other feedback was to focus on one of the three segments, because everything else - from customer acquisition, to merchandising, to PR, to SEO would work better if the segmentation is tighter. Univect Education Solutions.

India 117

India Entrepreneur Asia Programming 117

YoungUpstarts

DECEMBER 18, 2013

Be intentional about SEO, and don’t wait until the last minute. It’s common knowledge by now that social networking is an important way to connect with customers. People who’ve already shopped at your store may be following you on Facebook or Twitter, but engaging with them isn’t going to drive new customer acquisitions.

PR 212

PR Social Network Web Development Incubator 212

Startup Lessons Learned

OCTOBER 7, 2008

The App Store is a channel for customer acquisition. I think its helpful to think about two kinds of competition for distribution: acquisition competition and retention competition. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. So what can you do? Its like knowing the future.

San Francisco 68

San Francisco Lean Retention SEM 68

ConversionXL

SEPTEMBER 24, 2020

Dave McClure’s conversion metrics visualize where different conversion optimization opportunities lie—including those for acquisition. Acquisition focuses on how to grab attention in a very crowded content environment. Strategies span a range of methods, but we’re going to focus on PPC, social media, and search. Image source ).

Acquisition 111

Acquisition Software Review PPC Analytics 111

ConversionXL

AUGUST 18, 2021

When your employees share your company content and updates on their own social media accounts, it in turn augments your brand. Take a look at creative SEO agency Rise at Seven’s Twitter feed. It also helps to set up a company culture that empowers your employees to become brand ambassadors.

Social Media 117

Social Media Employee Media Programming 117

crowdSPRING Blog

JULY 24, 2018

Ahrefs is one of the best Search Engine Optimization ( SEO ) and Search Engine Marketing ( SEM ) tools available for anyone who prefers to make data-based decisions in their marketing strategies. Social marketing. Facebook still stands tall as the most extensive social network in the world, averaging 2.2 Search marketing.

Social Media 51

Social Media Marketing Analytics Audience 51

crowdSPRING Blog

JULY 24, 2018

Ahrefs is one of the best Search Engine Optimization ( SEO ) and Search Engine Marketing ( SEM ) tools available for anyone who prefers to make data-based decisions in their marketing strategies. Social marketing. Facebook still stands tall as the most extensive social network in the world, averaging 2.2 Search marketing.

Social Media 48

Social Media Marketing Analytics Audience 48

Duct Tape Marketing

NOVEMBER 10, 2015

In Google Analytics, you can find this report through Acquisition > Overview. Social community – If you’re spending time building your social presence and engagement you’ll want to keep track of these efforts, even if you’re simply tracking follower growth.

Metrics 28

Metrics Small Business Analytics SEM 28

YoungUpstarts

DECEMBER 3, 2019

Generally, SEO refers to the process of improving the quantity of traffic to a website using organic search engine results. By performing some good SEO practices, you can improve your website’s visibility in the search slides and drive more visitors to go to your site and take action.

Customer 197

Customer Social Media Audience SEO 197

crowdSPRING Blog

JULY 23, 2013

Facebook and Twitter’s combined customer acquisitions (see below graph from Custora’s study) represented less than one percent in 2013 and for each of the prior four years. Social media has been an albatross for most companies because consumers have become accustomed to receiving discounts and deals on social networks.

Social Media 120

Social Media Media Marketing Social Network 120

venturebeat.com

JULY 12, 2012

Acquisition. Social media. Social networking. Social games. Additionally, he’s looking for companies that have a long-term potential to be Microsoft partners or acquisitions. SEO Software. From $1.5B to half a trillion dollars: PayPal celebrates a 10th anniversary. Editor’s picks.

Detroit 69

Detroit Incubator Technical Review Venture Capital 69

Occam's Razor

APRIL 13, 2015

You can simply click on either one of the two above and see the valuable-drilldown view… All the standard Acquisition, Behavior and Outcome metrics you are used to can be leveraged to identify valuable segments. Just see the diversity in user behavior just for SEO. Another hidden gem for this hidden gem.

Analytics 60

Analytics Web eCommerce Metrics 60

The Next Web

AUGUST 19, 2013

Customer Acquisition Cost or CAC is how much money you can spend to get someone to become a customer. You can be the sales guy or gal with all the tools you need at your fingertips ­ email, phone, social networks, etc. Simply put, the return on investment on your product or service is LTV minus CAC. LTV ­ CAC = ROI.

Belarus 137

Belarus Viral Channel Startup 137

The Next Web

FEBRUARY 20, 2014

Here’s an early example: Tuenti launched in Spain as the Spanish social network when Facebook was only just allowing 13-year-old school kids on in the USA. Mergers and acquisitions anyone? Here’s one way of finding out about the users of your competitors: Choose a social networking platform (we’ll use G+ here).

Spain 168

Spain North America Social Network Africa 168

maplebutter.com

JANUARY 8, 2013

Use [link] – requires knowledge of SEO and keywords. We’re considering doing SEO and PPC as well as cold calling to generate leads. Acquisition / Lifetime Value, etc. Using any social new site (reddit, digg, stumbleupon, etc) does 3 things. Social amplification. So build a strong base. 9) Think big, HUGE!

Technical Review 44

Technical Review Startup Cofounder Software Review 44

ConversionXL

MAY 22, 2014

For Acquisition, we’re primarily asking how do first time visitors & potential customers find you? This feedback can be used to improve your acquisition strategies, your value proposition , and your processes on every level. Acquisition – Getting Visitors At Top Of The Funnel. image source. What do they need?

Software Review 116

Software Review PPC Analytics Search 116

Duct Tape Marketing

OCTOBER 12, 2015

To increase your percentage of your returning users, I would suggest consistently posting compelling new content to your site and promoting on your social networks. Most of the people that follow you on social media will visit your site, so target them with new content and keep drawing them back. Organic Search Sessions.

Metrics 28

Metrics PPC Marketing Analytics 28

Software By Rob

FEBRUARY 10, 2009

Also, go with the social network route and start a Facebook group to get people involved. Since yours is a social cause you’re not going to pull in customers using typical advertising methods. You want to facilitate word of mouth (aka viral) recommendations as much as possible. at 7:31 pm [.] 21 @sternalpr on 09.17.09

Design 51

Design Software Review Marketing Software Developers 51