Up and Running

JULY 26, 2016

Your customer acquisition cost and lifetime value are the two magical numbers you need to calculate for each one of your campaigns. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. Using this approach, we’ve been able to identify a number of profitable customer acquisition channels for Slidebean.

Revenue 60

Revenue Acquisition Channel Campaign 60

ConversionXL

NOVEMBER 10, 2021

Here’s Proquo’s lead generation landing page: By doing this, they’re able to progress prospects through the funnel more quickly, reducing cost per acquisition. Performance PR taps into an undisputed fact of SEO content marketing: backlinks are best. Another great use of content advertising can be found in email marketing.

Advertising 131

Advertising Cost Customer PR 131

ConversionXL

JANUARY 14, 2020

In-house SEOs and consultants alike are routinely challenged to find new opportunities to expand organic traffic. In fact, new product features are the most underrated driver of SEO growth for large sites. SEO growth works differently for sites that scale with content (e.g., No conversation in SEO can exclude user intent.

SEO 159

SEO Framework SCRUM Search 159

VC Cafe

FEBRUARY 7, 2011

While there’s no need to reinvent the wheel, there is certainly room for improvement and intra-vertical competition as companies master not only supply chain logistics and shipping and handling, but also SEO, social media, and equally as important, staying creative. VC dollars can create true value in eCommerce!

eCommerce 94

eCommerce Open Source SEM Technical Review 94

ConversionXL

MAY 27, 2022

Bootstrapped startup Omnisend carved out a $19 million niche in an already saturated vertical. SEO-focused content can drive new traffic to your site while providing prospects with a step-by-step guide to a persistent problem. SEO should lead with intent. But the keyword below shifts the focus entirely to AR rifles.

Lead Generation 107

Lead Generation Demand Audience eCommerce 107

ConversionXL

FEBRUARY 3, 2022

They are so named for their acronym coined by Dave McClure, AAARRR : Acquisition (generating leads and gaining new users); Activation ( getting customers to use the product more often); Revenue (crosses over into pricing strategy); Retention (reducing churn and influencing repurchasing); Referral (influencing customers to refer others).

Framework 102

Framework Marketing Acquisition Retention 102

This is going to be BIG.

JULY 26, 2011

To begin with, there seems to be a serious shortage of customer acquisition experts--particularly given how hot subscription services have gotten. If you are in marketing right now, or a student thinking about it, an *instant* way to get a job is to build up customer acquisition skills. In New York City, that just shouldn't happen.

New York City 113

New York City Marketing SEM Acquisition 113

ConversionXL

SEPTEMBER 25, 2019

Depending on your specialty (the vertical bar of your T), you may gravitate toward one language or the other. Google Analytics’ Cohort Analysis report is limited to one cohort type (Date of Acquisition). JavaScript for SEO, PPC, CRO, and analytics. In addition to using it for CRO, PPC, SEO, etc., T,” as in your T-shape.

Marketing 117

Marketing PPC Framework Artificial Inteligence 117

Occam's Razor

OCTOBER 14, 2014

Any big changes in your marketing/customer acquisition strategy over the last time period (more money doing Search, less money in Email, elimination Facebook as it does not work, etc., With that, let's look at the first rich source of benchmarking data in CI tools, the industry and sub-vertical reports. or Weightwatchers.co.uk

Analytics 133

Analytics Vertical Metrics Web 133

ConversionXL

AUGUST 19, 2016

Marketers should also be looking at acquisition (visits, unique visitors, pageviews), behavior (pages per visit, time on site, bounce rate), and revenue (if you’re eCommerce). For example, according to Mona Elesseily , “conversions in the health vertical have the best ROI during work hours and into the evening on tablet devices.”.

Mobile 48

Mobile Technical Review Software Review Metrics 48

Steve Blank

APRIL 15, 2011

Many of the students had heard phrases that fall under Customer Relationships before; “customer acquisition, SEO/SEM, public relations, Social Network, Advertising, Loyalty programs, cross-sell and up-sell” etc., But the big project for the week was testing and analyzing Customer Acquisition Costs. Agora Cloud Services.

Customer 247

Customer Cloud EC2 Channel 247

Hippoland

AUGUST 8, 2018

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. But, if they are not, it’s very hard to use paid acquisition to generate that type of traffic for under $5. This is a fantastic customer acquisition situation.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. But, if they are not, it’s very hard to use paid acquisition to generate that type of traffic for under $5. This is a fantastic customer acquisition situation.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Occam's Razor

APRIL 25, 2011

That means I get to spend loads and loads of time across many industry verticals, see many many campaigns, translate many many foreign websites (thanks Google Chrome for auto-translate!) Have a balance in your spend between acquisition and website. Your SEO strategy is buying links, expired domains, et.

Marketing 126

Marketing Flash Analytics Web 126

www.kalzumeus.com

AUGUST 13, 2012

Also, all this online participation has a variety of helpful side-effects for my business: more consulting leads, link juice to help my SEO out for the product businesses, reputation/credibility enhancement, yadda yadda. He’s one of the savviest SEOs alive and has a SEO training business which he would like to promote to people.

Email 54

Email Software Review Software Campaign 54

ConversionXL

NOVEMBER 29, 2016

Knowing where you stand in relation to competitors helps define product positioning, channel acquisition, messaging, and more. The benchmark database for any particular vertical consists of a select sample of 100+ sites from various eCommerce categories or subcategories of Amazon’s Alexa’s Top 500 Sites on the Web. How does it work?

Conversion 48

Conversion eCommerce Database Vertical 48

ConversionXL

NOVEMBER 5, 2020

Today, Grizzle is a full-service content marketing and SEO agency that provides B2B and SaaS companies end-to-end services. In 30 minutes, Grizzle pivoted from a productized digital PR service to an SEO-focused content marketing agency. Choose to expand vertically or horizontally. There’s plenty of pie to go around.

PR 120

PR B2B Lean Audience 120

Duct Tape Marketing

APRIL 14, 2022

I mean, eventually you can, but it it's kind of like SEO versus PPC, right? Look, if you're tired of slowing down your teams with clunky software processes and marketing that is difficult to scale, HubSpot is here to help you and your business grow better with collaboration tools and built in SEO optimizations.

Marketing 89

Marketing Affiliate Channel Software Review 89

YoungUpstarts

MAY 6, 2015

From cost-per-click to cost-per-mille, cost-per-acquisition, and so on, it’s difficult for businesses to determine which pricing models are best-suited for their needs, let alone how much advertising spend to dedicate to the various digital marketing channels that exist in the modern landscape. The Digital Marketing Landscape is Overwhelming.

Advertising 100

Advertising Application Development SEO Channel 100

ConversionXL

APRIL 7, 2021

Sorry, but ABM is not B2B, nor is it right for all markets, business models, or companies (just like every company should not be running freemium aka PLG for acquisition.) In most cases, ABM should not be a standard go-to-market (GTM) strategy. Which brings us to our next question: . Is ABM right for your business? Is ABM right for you?

IP 98

IP Marketing Technical Review Software Review 98

Seeing Both Sides

AUGUST 16, 2012

In founding TripAdvisor, Kaufer wanted to take his hard core engineering skills and apply them to vertical search in travel. Fortunately, on the side, the company had built up TripAdvisor.com as a demo site to show the prospective clients what a vertical search engine could do. Big Data meets travel…in 2000. TripAdvisor’s Future.

Part-Time VPE 54

Part-Time VPE Software Review Costa Rica Technical Review 54

Occam's Razor

FEBRUARY 26, 2008

Use your customers and competitors to help you move the ball forward (buy a new tool, hire another analyst, kill hideous home pages, spend right amounts on SEM and SEO, publish rich media on your site, implement feedburner , or whatever else you want). When I say embarrass your senior management that's what I mean.

Management 68

Management Analytics San Diego Web 68

ConversionXL

DECEMBER 3, 2018

The “classic” idea of content marketing—cranking out SEO-focused articles, ranking for hundreds of keywords, generating visitors, leads, and paying customers—doesn’t work in all industries. It looks and feels very different from content optimized for search since it isn’t beholden to any SEO tactics like word count and keyword density.

B2B 133

B2B Marketing SEO Search 133

VC Cafe

JUNE 22, 2010

CDI Systems ’ NetIS is the first electronic publishing platform that integrates Digital Rights Management, Web Content Management, information retrieval, SEO and e-commerce tools into a single, seamless platform for the secure delivery and sale of digital content (textual, images, rich media etc’).

Media 145

Media Social Network Flash 145

Occam's Razor

FEBRUARY 9, 2015

Site-centric analysis is primarily focused on looking at direct competitors, or adjacent ones, and learning from what is happening with Acquisition, Behavior and Outcomes on their website (desktop and/or mobile). Hence, a lot of your time will be spent in acquisition analysis to improve your digital advertising and marketing strategy.

Metrics 60

Metrics Analytics Non-Compete Search 60

steveblank.com

JULY 8, 2011

Home Books for Startups Guide Secret History-Bibliography Steve Blank Startup Tools Steve Blank Entries RSS | Comments RSS Email Subscription Get Steve Blank via your RSS Feed RSS - Posts RSS - Comments Categories Air Force (12) Ardent (10) Audubon (1) Big Companies versus Startups: Durant versus Sloan (39) Business Model versus Business Plan (..)

Software Review 110

Software Review Startup Silicon Valley Analytics 110