Both Sides of the Table

JANUARY 11, 2014

In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. “How many legs does a dog have if you call the tail a leg?

Technical Review 384

Technical Review Hockey Stick SEM Channel 384

ConversionXL

JANUARY 8, 2018

Search Engine Optimization (SEO) is one of the biggest levers that a business can use within their acquisition strategy as part of their Growth goals. You’re likely familiar with the different Growth frameworks like AARRR (Acquisition, Activation, Retention, Referral, Revenue). It all start with Acquisition.

SEO 134

SEO Metrics Analytics Search 134

SoCal CTO

FEBRUARY 25, 2007

skip to main | skip to sidebar SoCal CTO Sunday, February 25, 2007 Challenge of Predicting Winners I just read a bit on the payout to YouTube from the Google Acquisition ( Internet News , CNN ). Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -.

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles CTO Hire 150

ConversionXL

OCTOBER 4, 2022

Common examples include: Average order value; Sales conversion rate; Cart abandonment rate; Customer acquisition cost; Customer lifetime value; Bounce rate; Click-through rates; Pop-up engagement rates; ROI (return on investment; Average inventory sold per day. From here, attach valid marketing metrics to each goal. Brian Balfour , Reforge.

eCommerce 129

eCommerce Marketing Social Media Retention 129

Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. But its not really viral growth, even when its exponential.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Duct Tape Marketing

NOVEMBER 15, 2023

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. 07:17] What is you cross-channel acquisition strategy? [11:13] You can't expect the new SEO and content and social and paid. This is John Jantsch.

Channel 65

Channel Acquisition Framework B2B 65

The Next Web

DECEMBER 12, 2013

Motivators include altruism (helping patients and growing the knowledge database); professional pride (doctors actively rate and rank each other through endorsements and peer review); and only secondary income or new patient acquisition (patients pay for more detailed answers or video consultations).

Mobile 136

Mobile Silicon Valley Viral Technical Review 136

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 26, 2019

Instead, watch payback period for acquisition efficiency, watch retention for product/market fit, watch expansion revenue for long-term growth, and watch gross margin for long-term profitability. A reliable paid acquisition channel results in a somewhat stable business. Sales” is not a dirty word.

Restful 202

Restful Founder Revenue Acquisition 202

The Equity Kicker

JULY 9, 2014

He lists the four (paid, viral, SEO, sales – for B2B) and then ‘other’ in which he says: There’s the odd partnership, like Yahoo/Google, that can help make or break a startup – but these are rare and situational. Andrew Chen has a great post up detailing the ways to scale user growth. But sometimes it happens!

Viral 122

Viral B2B Early Stage SEO 122

ConversionXL

APRIL 13, 2017

Anyone who figured out how to game Google’s algorithm (aka SEO) was leveraging both creativity and analytics to rapidly grow their company. As such, a company with SEO as a primary growth lever tends to hire differently than a company primarily growing by virality. SEO-focused?

Analytics 99

Analytics Engineer SEO Channel 99

Up and Running

JULY 26, 2016

Your customer acquisition cost and lifetime value are the two magical numbers you need to calculate for each one of your campaigns. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. Using this approach, we’ve been able to identify a number of profitable customer acquisition channels for Slidebean.

Revenue 60

Revenue Acquisition Channel Campaign 60

Duct Tape Marketing

SEPTEMBER 30, 2022

12:29] Where do you stand on your messaging for client acquisition? [15:49] And then they come check us out, and then like, Hey, so we have a pretty good viral product led growth experience as well for us internally. How do you, where do you stand on your messaging, you know, for, you know, for client acquisition?

Marketing 75

Marketing Differentiation B2C PR 75

David Teten

MAY 1, 2013

According to Bill Hartzer, Director of SEO for Standing Dog Interactive, exact match domain names “will astronomically increase the chances that the site will show up on the first page of the search results for a keyword search that contains those keywords or keyword phrase. “The There are three main factors to consider: Fit.

Naming 114

Naming Semantic Venture Capital Startup 114

Up and Running

JANUARY 14, 2022

Our answer was simple– SEO (search engine optimization). They have strong brands and strong SEO results that fuel their growth day after day. Because of this, we couldn’t compete directly with them on the paid acquisition front using the resources available to us at the time. This is why we turned to SEO.

SEO 104

SEO Software Review Search Acquisition 104

ConversionXL

JULY 7, 2020

Google requires on-page SEO, technical SEO , outreach, link building , and a months- (or years-) long wait—just to discover if it works or not. The added benefit is that Pins are 100x more “viral” than tweets , so you continue to gain traffic months after someone pins your content. . A good pin can’t rescue a bad board.

Marketing 114

Marketing Viral Campaign Search 114

crowdSPRING Blog

JUNE 6, 2016

A startup’s success is driven in large part by a startup’s ability to drive customer acquisition growth. Not every company has figured out the path to customer acquisition growth, however. Today, we must consider newer digital tactics like SEO (search engine optimization). [To

Small Business 48

Small Business Social Media Marketing SEO 48

Hippoland

AUGUST 8, 2018

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. But, if they are not, it’s very hard to use paid acquisition to generate that type of traffic for under $5. This is a fantastic customer acquisition situation.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. But, if they are not, it’s very hard to use paid acquisition to generate that type of traffic for under $5. This is a fantastic customer acquisition situation.

Founder 48

Founder Sales Cycle Affiliate Retention 48

ConversionXL

MAY 27, 2022

Like SEO, demand generation is a long game. However, due to B2B market saturation, customer acquisition costs are rising ; this digital marketing strategy of giving a little and getting a lot no longer works. Obsessing over going viral. Creative agency founder Dan Kelsall has helped many of his clients go viral.

Demand 124

Demand B2B Distribution Channel 124

Spencer Fry

JUNE 29, 2011

The Viral Strategy. We're all familiar with the idea of viral user acquisition: Your current users invite other users to use your service. Foursquare and similar viral success stories (Instagram, etc.) You want to be able to track how new viral users are coming into your system.

Philippines 77

Philippines Viral Bootstrapping Europe 77

The Next Web

AUGUST 19, 2013

Customer Acquisition Cost or CAC is how much money you can spend to get someone to become a customer. In today’s world, you can sell through blogs, podcasts, video, eBooks, newsletters, whitepapers, SEO, social media marketing, and other forms of content marketing. Well, then you’ve got to go viral. Product virality is an art.

Belarus 137

Belarus Viral Channel Startup 137

Startup Lessons Learned

OCTOBER 7, 2008

The App Store is a channel for customer acquisition. I think its helpful to think about two kinds of competition for distribution: acquisition competition and retention competition. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. So what can you do? Its like knowing the future.

San Francisco 68

San Francisco Lean Retention SEM 68

ConversionXL

SEPTEMBER 10, 2019

I use a more restrictive definition: A growth team is a product tech team that’s focused on acquisition instead of core product features. Contrast this with a marketing team going after any particular channel—events, paid, SEO, community, PR, whatever. Their growth came from users, and they had true virality.

Conversion 133

Conversion Technical Review Channel Engineer 133

ConversionXL

MAY 29, 2019

Inefficient subscriber acquisition is an unfortunate reality, not a cause for celebration. Moz includes five sections: “The Moz Daily SEO Fix,” “Moz’s Culture,” “Whiteboard Friday,” “Moz Presentations,” and “Popular uploads”: Each of the above components is essential. In short, more videos earned more subscribers. Show and series.

Channel 106

Channel Video Audience Software Review 106

The Next Web

MAY 5, 2013

Growth hackers also don’t have to use viral loops: would you say that the Groupon guys didn’t use growth hacking to grow to 180 million users? Anyone who figured out how to game Google’s algorithm (aka SEO) was leveraging both creativity and analytics to rapidly grow their company. Paid Acquisition: There are many types.

Marketing 165

Marketing Viral SEO Analytics 165

Duct Tape Marketing

MARCH 17, 2023

In a recent episode, they talked with Kevin Perry about how he goes viral on every single platform. Ah, and she says that at Gusto, she found that whenever she turned off the brand marketing, six months later, their customer acquisition costs, their CAC went through the roof and their conversion rates tanked. It does a good job.

B2B 82

B2B Marketing B2C ChatGPT 82

Occam's Razor

MARCH 25, 2014

In earlier posts on this blog, I've simply defined the journey as Acquisition, Behavior and Outcomes. It's just that there are so many and I set myself the challenge to just focus on two metrics each for acquisition, behavior and outcomes. For mobile Acquisition, our critical few metrics stay the same.

Metrics 155

Metrics Marketing Analytics Channel 155

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

It made this site very sticky and it grew organically through viral word-of-mouth as a result of doing that. If you decide to follow a blog acquisition strategy, you’re not going to write the blog yourself, not very likely. In the Magic site’s case it was a forum that would grow virally by itself. Buy sites in your market.

Technical Review 76

Technical Review Software Review Prospectus Audience 76

ConversionXL

JANUARY 13, 2021

One post went viral because—unbeknownst to us—it gave exquisitely timed reassurance to an anxious influencer, who then shared it. Those are comically short time periods if you work in content or SEO. We’ve published some great things that few people saw. We’ve published some mediocre posts that drive tons of traffic and leads.

Search 127

Search Restful SEO China 127

Brandanew

MAY 27, 2016

Some examples of these tools are the viral and paid acquisitions, call centers and sales teams, e-mail marketing, search engine optimization (SEO), A/B testing and analytics. Some get lucky with posts going viral or when it gets picked up with Reddit or similar Q&A platforms. Make professional infographics.

Marketing 154

Marketing Viral Social Media Hiring 154

Software By Rob

FEBRUARY 10, 2009

A better approach would be to create a few videos (about your site’s mission, a separate video telling each vendor’s story, etc…) and post them to YouTube, Facebook, and other viral video sites. You want to facilitate word of mouth (aka viral) recommendations as much as possible. at 7:31 pm [.] at 5:59 pm Nice post.

Design 51

Design Software Review Marketing Software Developers 51

Software By Rob

AUGUST 5, 2010

The knowledge that you need 10,000 hours to master a subject, that certain trends become viral after the 412th person adopts it, or that you should make your product remarkable, is not going to help you launch. The problem is that the premise of all of them – whether true or false – is irrelevant to you as a startup founder.

Founder 78

Founder Startup Software Review Software 78

Cracking the Code

OCTOBER 10, 2008

The top performing SaaS companies typically achieve annual customer renewal rates above 90% - with most of the churn due to death (bankruptcies) or marriage (acquisitions) - and over 100% renewals on a dollar value basis due to up-sells into this installed base. upfront acquisition cost, making the CLTV equal to $2.5-$0.7= means a $0.7

Software Review 48

Software Review North America Europe Metrics 48

Duct Tape Marketing

MARCH 3, 2017

It simply means it did not reach as many people as you intended, which could be because of a multitude of reasons – you’re not promoting your content enough, your SEO game isn’t on-point, or you are targeting the wrong audience. On the other hand, if a content piece is going viral, it means it’s resonating with your audience.

Marketing 28

Marketing Metrics Clickthrough Analytics 28

Occam's Razor

APRIL 29, 2013

1 Search Results Ranking = SEO Success. 1 Search Results Ranking = SEO Success. Much money is spent on all kinds of demands to SEOs, big or small, which results in all kinds of shenanigans to try and get to #1. The main reason, as all decent SEOs will tell you, is that search results are no longer standardized.

Metrics 166

Metrics Marketing Search SEO 166