A Smart Bear: Startups and Marketing for Geeks

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A Scorecard: Should a decision be fast, or slow?

A Smart Bear: Startups and Marketing for Geeks

Because they’re good at it, they don’t waste time hang-wringing over whether or not to try an advertising campaign on the latest social media platform; they just do it.

Engineer 264
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If you build it, they won't come, unless.

A Smart Bear: Startups and Marketing for Geeks

Of course it's not that simple, and many business plans I've seen (unintentionally) omit many of the true costs of acquisition. Tags: How-To advertising branding lead-gen marketing positioning social media. Share the love in the comments section.

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Imbalanced People

A Smart Bear: Startups and Marketing for Geeks

A great writer (content marketing, social media) versus 100 average bloggers. A great developer, or a great designer, is better than 10x an average one — they’re better than an infinite number. Because they’ll come up with ideas and implementations that 100 others wouldn’t.

Engineer 257