Both Sides of the Table

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Introducing Trust, and the Importance of Product-Founder Fit

Both Sides of the Table

Photo by Vanna Phon on Unsplash Customer acquisition is the lifeblood of many startups from e-commerce to gaming to marketplace companies, among others. Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no

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Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. “How many legs does a dog have if you call the tail a leg?

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Open Angel Forum San Fran – Team Calacanis Raises the Bar

Both Sides of the Table

.&# Essentially I see it as two things: 1) an aggregator of social content from multiple places including Twitter, Facebook and soon even Gmail. It serves a similar role as Digsby (which I love using) albeit from a social media metaphor rather than an IM metaphor. It has some similarities with Brizzly in this regard.

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Twitter’s Acquisition, Chirp & Managing Developer Relationships

Both Sides of the Table

I think Twitter made a minor gaffe by announcing their Blackberry app and their acquisition of Atebits (Tweetie) before the Chirp conference. And I saw a lot of this first hand in Salesforce’s acquisition of my company, Koral, which was a content management company. Tags: Social Media Tech Market Analysis.

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How to Out Amazon, Amazon

Both Sides of the Table

The huge importance of this is that when you have a high-level of loyal customers you get repeat purchases that are significantly more profitable because you’re not spending new acquisition dollars acquiring them. companies that have to spend too heavily on customer acquisition). Get Physical!

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How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

After a year in the market, MakeSpace was growing rapidly and our biggest issue was CAC (customer acquisition costs) relative to payback period (when we get our marketing investment back) and relative to LTV (lifetime value). You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc.

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Save Your Spin for Someone Who Cares

Both Sides of the Table

Most notably you need to understand Earned Media and how blogging, public speaking and social media play an important role in the new PR landscape. We plan to continue to use PR as an ongoing part of our customer acquisition strategy.&#. In your VC pitch your PR page should take no longer than 30 seconds – Wait.

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