ReadWriteStart

NOVEMBER 3, 2011

Today James Hickey from San Diego, California, pitched Parallel6 , a company that does social media marketing services for brands and also has a white label mobile app that can be customized and branded for their clients' mobile and social marketing needs. You can register here. Now, on to today's roundtable: Parallel6.

North Carolina 116

North Carolina San Diego Entrepreneur Balance Sheet 116

ConversionXL

JANUARY 18, 2022

Bellroy has built a consistent identity across social media that evokes feelings of adventure, durability, and uniqueness. This is particularly true for complex verticals such as B2B SaaS products, where product marketing’s ability to pinpoint users with the most need and educate them on product features and benefits proves useful.

Marketing 110

Marketing Product Audience Equity 110

Haystack

DECEMBER 29, 2018

Governments blocking acquisitions, the curtailment of company expansion, more scrutiny on overseas operations of U.S. This was the big consumer behavior story of 2018, behind the rapid rise of digitally-native vertical brands (like the breakout , Hims), and the rise of prosumer-level data applications (like breakout Airtable).

Technical Review 165

Technical Review Venture Capital Russia China 165

Hearpreneur

DECEMBER 8, 2019

On the heels of seeing the 10% influencer base increase the referrals process yielded, the team at Intellifluence pushed to create a brand-to-brand referral program as well, intent on creating user acquisition flywheels wherever possible. Thanks to Mac Fadra, MAXiM Hair Restoration ! #12- 12- Officially Incorporated and more.

Entrepreneur 120

Entrepreneur Technical Review Vertical Las Vegas 120

ConversionXL

JULY 3, 2020

Paywalls, by default, are a barrier to organic acquisition—they stop some users from accessing some content. News is an especially challenging vertical since no site owns a newsworthy event. That type of content, Smullen says, gets great traction on social media and helps publishers monetize pageviews with ads.

SEO 122

SEO HTML Technical Review Caching 122

Up and Running

JULY 26, 2016

Your customer acquisition cost and lifetime value are the two magical numbers you need to calculate for each one of your campaigns. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. Using this approach, we’ve been able to identify a number of profitable customer acquisition channels for Slidebean.

Revenue 60

Revenue Acquisition Channel Campaign 60

Lightspeed Venture Partners

JANUARY 6, 2011

Lisa Marino of RockYou , a leading developer of social games and advertising solutions for social media, is focused on building a great team with more gaming DNA to improve the quality of the games it publishes: Make RockYou the place talent wants to be. Improve the product. Internalize culture and values.

Stealth 60

Stealth Startup Lean Cofounder 60

Both Sides of the Table

APRIL 10, 2010

I think Twitter made a minor gaffe by announcing their Blackberry app and their acquisition of Atebits (Tweetie) before the Chirp conference. And I saw a lot of this first hand in Salesforce’s acquisition of my company, Koral, which was a content management company. Tags: Social Media Tech Market Analysis.

Acquisition 287

Acquisition Developer Management Advertising 287

SVPG

APRIL 28, 2012

Product communications/PR/social media (what can we say that will make others do the talking about us?). Vertical/affiliate/evangelist programs. Vertical/affiliate/evangelist programs. In consumer companies, product marketers focus on enabling activities driving acquisition, activation, retention, and referral.

Product 108

Product Technical Review Marketing Affiliate 108

VC Cafe

FEBRUARY 7, 2011

While there’s no need to reinvent the wheel, there is certainly room for improvement and intra-vertical competition as companies master not only supply chain logistics and shipping and handling, but also SEO, social media, and equally as important, staying creative. VC dollars can create true value in eCommerce!

eCommerce 94

eCommerce Open Source SEM Technical Review 94

ConversionXL

MAY 27, 2022

Bootstrapped startup Omnisend carved out a $19 million niche in an already saturated vertical. Appearances on popular podcasts and thought leadership on social media can establish your brand as an industry expert. Organic search is a highly competitive domain for many SaaS verticals (email marketing, for example).

Lead Generation 107

Lead Generation Demand Audience eCommerce 107

The Equity Kicker

AUGUST 28, 2012

IBM has just announced the acquisition of social recruitment business Kenexa for $1.3bn, the latest of a string of ‘social’ enterprise software businesses to be acquired this year. The first major acquisition of a social business was Salesforce’s acquisition of Radian6 for $326m nearly 18 months ago.

Vertical 94

Vertical Acquisition eCommerce Flash 94

This is going to be BIG.

JULY 26, 2011

To begin with, there seems to be a serious shortage of customer acquisition experts--particularly given how hot subscription services have gotten. If you are in marketing right now, or a student thinking about it, an *instant* way to get a job is to build up customer acquisition skills. In New York City, that just shouldn't happen.

New York City 113

New York City Marketing SEM Acquisition 113

ReadWriteStart

MAY 12, 2011

She has, thus far, not done any other formal customer acquisition initiative. Today, he has over a thousand, and he has chosen to focus on the realtor vertical. The next two customer acquisition strategies we will be expanding on are more aggressive guerrilla p.r. He is seeing excellent results. Following a guerrilla p.r.

San Francisco 125

San Francisco Entrepreneur Silicon Valley India 125

Occam's Razor

OCTOBER 14, 2014

Any big changes in your marketing/customer acquisition strategy over the last time period (more money doing Search, less money in Email, elimination Facebook as it does not work, etc., In my case I'm looking at Social Media (boss LOVES social!), Direct Traffic (I get a lot of it!) You can still learn from both.

Analytics 133

Analytics Vertical Metrics Web 133

ConversionXL

FEBRUARY 3, 2022

a live stream with an influencer on social media). Drill down to determine which metrics contribute to your goal: revenue per user, number of paying customers, churn, and new customer acquisition. At the acquisition stage, channels might include SEO, paid advertising, content marketing, etc. What are “pirate metrics?”.

Framework 102

Framework Marketing Acquisition Retention 102

Hearpreneur

AUGUST 2, 2016

Most companies would agree that they would prefer to focus marketing efforts on acquiring investors who have explicitly expressed an interest in being involved in crowdfunding and in specific verticals, both as a user on a platform matching them with opportunities, and directly with issuers. Find the experts and our affiliated partners.

Accredited Investor 48

Accredited Investor Non-Compete Vertical Acquisition 48

crowdSPRING Blog

APRIL 13, 2010

These posts and videos are about design, startups, entrepreneurship, small business, leadership, social media, marketing, and more! 35 great social media info-graphics – [link]. Interesting report on men and social media – [link]. There are no firm answers in social media – [link].

Social Media 95

Social Media Small Business Design Media 95

crowdSPRING Blog

APRIL 13, 2010

These posts and videos are about design, startups, entrepreneurship, small business, leadership, social media, marketing, and more! 35 great social media info-graphics – [link]. Interesting report on men and social media – [link]. There are no firm answers in social media – [link].

Social Media 95

Social Media Small Business Design Media 95

VC Cafe

JULY 25, 2017

Now bigger than social media, messaging apps are on practically every phone, and only growing in engagement. This post is just my own learning process about this subject and doesn’t cover the rapidly growing bot ecosystem or the vertical messaging apps (startups like Crew ).

Social Network 74

Social Network Russia Mobile Japan 74

ConversionXL

JANUARY 14, 2020

Alexa’s Content Exploration tool shows trends for the number of articles published and social media engagement. If successful, feature-driven SEO opportunities can help a company expand vertically, by targeting more verticals, or horizontally, by offering new services.

SEO 159

SEO Framework SCRUM Search 159

ConversionXL

MAY 3, 2017

Facebook is, by far, the most promising social advertising platform for E-Commerce purposes — the site has 1.86B users , an average ROI on targeted ads of 152% , and is responsible for 85% of all social media e-commerce. To combat rising competition and prices, you need to get savvy about your ad targeting and delivery.

San Jose 133

San Jose Customer Database Campaign 133

justinmares.com

OCTOBER 8, 2012

Think of several traction verticals that could potentially work for you, and come up with cheap ways to test them as acquisition channels. For example, if you think PR could be a strong traction vertical for your mobile app, spend a week pitching media outlets and see what kind of user adoption/traffic come about as a result.

Vertical 44

Vertical Lean Channel PR 44

ConversionXL

SEPTEMBER 17, 2021

You can see this in everything from its website: To its social media: Regardless of how or where you find Mailchimp online, the company’s branding always delivers a consistent perception of a company that aims to help small businesses “ look pro and grow. ”. We impart our expertise with clarity, empathy, and wit.”.

Campaign 109

Campaign Social Media Audience Channel 109

A Crowded Space

AUGUST 12, 2011

Social media / word-of-mouth will dwarf every other channel of acquisition. Start with a niche in a city, demographic, or vertical. If you’ve figured this out, the rest tends to fall in place. It indicates to me that we’ll be able to have intellectually honest discussions going forward.

Early Stage 60

Early Stage Vertical Social Media Acquisition 60

Jeff Hilimire

APRIL 18, 2016

(Stan Rapp over video announcing the acquisition of my first company to the staff). Sebastian Jespersen, CEO of the Vertic digital agency, seems the perfect choice as a co-author. A business friend at AARP told me about breakthroughs being made by Vertic’s stellar list of clients. How did your relationship come to be?

Vertical 28

Vertical Marketing Social Media Acquisition 28

Hearpreneur

DECEMBER 11, 2017

The only difference is, our high-quality content is shot by the leading social media creators, crowd-sourced from around the globe, at a fraction of the cost a client would traditionally pay. To start, our team is made up of media and technology experts who have sold companies or been a part of acquisitions/IPOs.

Software 49

Software Marketing Entrepreneur North America 49

ConversionXL

OCTOBER 25, 2018

Bogdanovich, who’s worked with dozens of companies on Salesforce integration and marketing automation, sketched an order of operations for data acquisition and deployment in demand gen campaigns: Bring clean data into the CRM. A social media specialist shares the content. What is the spend on the people, software and media?

Demand 132

Demand Vertical Campaign Channel 132

ConversionXL

OCTOBER 19, 2021

When it comes to reach, no other social media platform comes close to Facebook. To find the right balance, follow what Hootsuite calls the social media “Rule of Thirds”: “? Interestingly, vertical videos have a higher engagement rate than landscape and square videos. via Social Media Examiner ] .

Marketing 134

Marketing Audience Social Media Algorithm 134

ConversionXL

NOVEMBER 28, 2022

What makes TikTok Ads different from other social media advertising platforms? TikTokers are also some of the most engaged of any social media platform, spending an average of over 19 hours a month on the app. What makes TikTok Ads different from other social media advertising platforms? In-Feed Ads 2.

Customer 102

Customer Viral Audience Campaign 102

David Teten

DECEMBER 3, 2019

“We’re using … TinyLetter for our “Content Newsletter” … and Buffer to schedule social media posts. Point Nine Capital uses Mention for media monitoring. I use Hootsuite to coordinate my social media activity, which consists of Teten.com, PEVCTech.com , Linkedin , AngelList , and (passively) Twitter and Facebook.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Version One Ventures

DECEMBER 3, 2019

Outcome: Just sold to PayPal for $4B (PayPal’s largest acquisition to date). We met Ryan Holmes in 2009 as he was just about to spin Hootsuite out of Invoke Media, a development agency. Ryan and his co-founders proved us wrong big time and built one of the largest social media management companies.

Portfolio 202

Portfolio Cap Table Early Stage Valuation 202

www.kalzumeus.com

AUGUST 13, 2012

(This is enormously motivational for SaaS businesses because they typically have godawful terrible cash-flow issues with customer acquisition costs front-loaded and revenue dripped out at a mostly steady pace for years. Why Your View that Email Is a Bad Marketing Tool Is Wrong | Social Gratitude - Social Media Management -.

Email 54

Email Software Review Software Campaign 54

YoungUpstarts

MAY 6, 2015

From cost-per-click to cost-per-mille, cost-per-acquisition, and so on, it’s difficult for businesses to determine which pricing models are best-suited for their needs, let alone how much advertising spend to dedicate to the various digital marketing channels that exist in the modern landscape.

Advertising 100

Advertising Application Development SEO Channel 100

Seeing Both Sides

AUGUST 16, 2012

In founding TripAdvisor, Kaufer wanted to take his hard core engineering skills and apply them to vertical search in travel. Fortunately, on the side, the company had built up TripAdvisor.com as a demo site to show the prospective clients what a vertical search engine could do. Big Data meets travel…in 2000. TripAdvisor’s Future.

Part-Time VPE 54

Part-Time VPE Software Review Costa Rica Technical Review 54

www.pakman.com

SEPTEMBER 27, 2012

In the case of social media companies like Facebook, Twitter, Instagram, Pinterest and Tumblr, the root activity on the site is the sharing of content. But if your service attracts particular verticals of content engagement, not all content is created equal, and some is much more valuable than others. Andres Moran.

Social Media 47

Social Media Vertical Advertising Distribution 47

ConversionXL

NOVEMBER 5, 2020

Here are some practical approaches to identifying shifting priorities: Embedding yourself in social media. Choose to expand vertically or horizontally. How you communicate as a function of that design is a critical problem that you should aim to solve. Sure, you shouldn’t take one person’s word as gospel.

PR 120

PR B2B Lean Audience 120