Home About Lightspeed Team jump to navigation Performance advertising success stories in social media April 24, 2009 Posted by jeremyliew in advertising , facebook , performance , social media , social networks. The knock on social media ad inventory has been that CTRs are low. These are impressive numbers. MORE >>

LinkedIn wants to develop social communities around companies listed on LinkedIn to create stickiness that simply does not exist on corporate websites today. They lost on being a social network to Facebook.  While it is still a long shot, we could be seeing the next big tech startup acquisition before the summer gets rolling. MORE >>

and SEO as two of the most effective and affordable customer acquisition strategies. and an affiliate program would also help with customer acquisition. Nifty idea, but the business model is predicated upon selling merchandise that is curated from affiliate networks like Commission Junction. Guerrilla p.r. Sponsor. GemKitty. MORE >>

Each of them connect up to the Gist service that lives in the cloud and connects together all of your contact information, builds an implicit social network based on your email traffic and friends lists, and surfaces a variety of content (including news as well as real-time stuff) for your contacts. So – that’s linkage two for me. MORE >>

A number of investment rounds and acquisitions took place in recent weeks and it’s worth taking note. The startup Tracx , which provides a SaaS solution for tracking and managing marketing campaign on social networks, has received an undisclosed investment from Israeli angel Zohar Gilon. Innovid raised $4.1 million. uTest MORE >>