article thumbnail

Vertical Markets 2: Customer/Market Risk versus Invention Risk.

Steve Blank

Steve,&# he said, “you’re missing the most interesting part of vertical markets. The real risk in markets like Web 2.0 Personally, I think that customer acquisition, brand, reputation, etc., Customer/Market Risk Versus Invention Risk One day I was having lunch with a VC sharing what I learned from my students.

Vertical 144
article thumbnail

Times Square Strategy Session – Web Startups and Customer Development

Steve Blank

I was in New York last week with my class at Columbia University and several events made me realize that the Customer Development model needs to better describe its fit with web-based businesses. In it, I got asked a question I often hear: “What if we have a web-based business that doesn’t have revenue or paying customers?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Digital Era and Global Lockdown: See How These Industries Evolved

ReadWriteStart

Even though mobile banking apps, web portals, and budget tracking tools might seem to be common to many customers in the modern world, a significant part of them has remained unfamiliar with them. . Nearly a quarter of sellers, altered advertising, customer acquisition and marketing strategies since the COVID-19 crisis began.

Global 179
article thumbnail

Common B2B Challenges and How To Solve Them

ConversionXL

Our research showed that LTV was much higher compared to other verticals we have worked in the past which made the decision to change our approach a no-brainer. The goal of the sprint was validating the demand in the “IT integrators” vertical in 5 European countries: Belgium, Netherlands, France, Spain and England.

B2B 150
article thumbnail

Strategy Roundtable For Entrepreneurs: Top 10 Vertical and Social Web Trends For The Decade

ReadWriteStart

This curriculum is based on the various questions entrepreneurs have asked me over these 64 sessions, spanning financing, positioning, customer acquisition, marketing, sales, channel, and various other early stage, startup-related issues. This is my core assumption on Web 3.0.

Vertical 115
article thumbnail

Paywalls, SEO, and the Need for a Damn Good Brand

ConversionXL

Google announced its First Click Free (FCF) policy in 2008, requiring publishers to: allow all users who find your page through Google search to see the full text of the document that the user found in Google’s search results and that Google’s crawler found on the web without requiring them to register or subscribe to see that content.

SEO 122
article thumbnail

How to Craft a Digital Advertising Strategy that Combats Rising Costs and Captures New Customers

ConversionXL

Here’s Proquo’s lead generation landing page: By doing this, they’re able to progress prospects through the funnel more quickly, reducing cost per acquisition. And those links can have a powerful impact on your industry reputation and web traffic. This included web and app usage and reader preferences.