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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). It encompasses your marketing strategy used to attract, engage, and retain customers by creating and sharing relevant articles, videos, podcasts, and other media. Don’t forget it.

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Technology, Innovation, and Modern War – Class 16 – Acquisition & Sustainment – Ellen Lord

Steve Blank

Today’s topic was Acquisition and Sustainment and Modern War. Some of the readings for this week included How the DOD Acquires Weapons Systems , The Planning, Programming and Budgeting Process , Acquisition Reform in the NDAA , Defense Primer on DOD Contractors , and on the Defense Industrial Base.

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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. Image source ).

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Master of Customer Acquisition, Matt Coffin, On Startups …

Both Sides of the Table

He is very hands-on and helpful – especially for any company looking into customer acquisition. o CPM model gave him control over the information in the acquisition cycle so he focused on that. - if you don't have experience with venture debt you might want to listen to this bit in the video - we talked a lot about how it works].

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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

On YouTube, a keyword-targeted pre-roll ad might show the same video to a CEO and an intern. LinkedIn ads offer the benefits of video content and the granular targeting of a B2B-centric platform. Fundamentally, there’s nothing unique about a video for a LinkedIn ad. The same video content likely works well in other channels.

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Quickly Unpacking Spotify’s Acquisition Of Gimlet Media

Haystack

YouTube empowers its premium subscribers to experience YouTube Red or Premium, which allows users to play the audio of any YouTube video as background audio — much like a podcast. And, this issue which then leads us to the next point around captivity… 6/ Video Is Captive, Audio Often Isn’t. Remember Pandora?

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Valuable Tips For Creating Effective Video Advertising

YoungUpstarts

People love to watch videos. It also reports that every day, people watch over a billion hours of video on the website. The fact is that for smart marketers, video advertising is a literal goldmine. One of the biggest challenges with video advertising is determining its effectiveness.