Advertising Related Topics 
Agile VC
JUNE 5, 2012
Of course both companies use their platform to increase user lock-in which indirectly helps their core revenue streams of advertising (in Facebook’s case) and hardware sales (for Apple). But we arguably have never seen a true software platform which drives a core advertising business, in the way Facebook does.
Agile VC
APRIL 17, 2011
How They Make Money: Majority of Kayak’s revenue actually comes from advertising on their site (55%), not lead generation or referral fees to travel suppliers as you might think (more on this below). lead gen) and advertising revenue from both of these companies. AdSense and other Google advertising accounted for 7.7%
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Agile VC
MAY 13, 2013
Google didn’t have to convince people that Internet search was needed… they just had to make it work better (via PageRank and subsequent innovations) and monetize it better (by copying GoTo/Overture with paid search advertising). Work Out Early Kinks - Dropbox wasn’t the first consumer cloud storage service.
Agile VC
MAY 26, 2011
The market size for online advertising, e-commerce, and web premium services are 1/10th to 1/3rd the size they are today. I’m the founder, ex Hewlett-Packard Director of Advertising and former SVP at Millward Brown (global brand/ad research firm owned by WPP). is the leading consumer internet company with Terry Semel as CEO.
Agile VC
AUGUST 1, 2012
Also divide the world among business vs consumer usage, and then subdivide consumer into the three business models of the internet… commerce, premium services, and advertising. That leaves advertising based consumer models. productivity – Evernote). But why is it harder? And will these challenges be persistent or temporal?
Agile VC
MAY 22, 2014
Also other Tmall merchants can advertise on Tmall in both CPC keyword and CPM display formats, but small sellers from Taobao or Juhuasuan are not permitted. Taobao is essentially monetized through advertising, albeit ad buying done by sellers across the Alibaba marketplaces.
Agile VC
MARCH 18, 2012
Here’s why: Virtually all of Twitter’s revenue comes from advertising. And Twitter CRO Adam Bain is focused primarily on growing this advertising base. Twitter’s data is valuable primarily for advertising. The most valuable users for advertisers are the people that use the service the most as a utility.
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