Startup Professionals Musings

JANUARY 6, 2011

One of the biggest red flags I see in many Internet-related business plans today is advertising as the initial revenue stream, or a key part of it. Until you get a million page-views per month, your revenue will be negligible, and advertisers won’t be interested in your site. For advertisers, this is called cost per click (CPC).

Advertising 225

Advertising CPA Startup PPC 225

Startup Professionals Musings

DECEMBER 5, 2021

Some startups not only ignore this and don’t budget for it, but they actually plan on the free viral marketing to generate enough revenue from click-through advertising to fund operations and future growth. That’s a double death wish.

Viral 348

Viral Marketing SEM Startup 348

Startup Professionals Musings

APRIL 18, 2021

This will involve an analysis of the company’s distribution channels, advertising, and pricing strategy. They will also assess trends in the market and how current economic, political, and demographic conditions relate. Sales and marketing strategy.

Technical Review 380

Technical Review Due Diligence Term Sheet Angel Investor 380

Startup Professionals Musings

AUGUST 17, 2022

Build and advertise yourself as a “brand” that is the best at what they do. You can’t be everything to everybody, so don’t spread yourself too thin, or accept assignments that you can’t do well. Learn how to say “no” with a smile on your face, and don’t hesitate to recommend someone better. Make your non-verbal communication speak for you.

Leadership 304

Leadership Technical Review Social Media Global 304

Startup Professionals Musings

DECEMBER 30, 2020

Start with a range of platforms, including social media, advertising, and a great website. With information overload due to the Internet, you need to find your customers, rather than assume they will find you. That first burst of customers via word-of-mouth or a viral video won’t sustain your growth.

Intellectual Property 432

Intellectual Property Entrepreneur Technical Review Angel Investor 432

Startup Professionals Musings

JANUARY 8, 2021

In the past, competitive advantage was all about economies of scale, advertising power, and service versus price. With instant low price search, ordering via smart phones, and unfiltered online reviews via Yelp and Foursquare, the advantage today has shifted to companies who can make every experience positive.

Technical Review 385

Technical Review Salary Metrics Matching 385

Startup Professionals Musings

JUNE 4, 2021

Paid search engine ranking (PPC) is just buying advertising for your business. In this context, there are many parameters and concepts you need to understand before you buy advertising: Cost per impression (CPI). All these models start with the advertiser choosing the right search keywords to match user searches.

Search 385

Search Engineer PPC Widget 385

Startup Professionals Musings

MAY 15, 2023

Customers don’t even see this as advertising. For example, top bloggers today, including Rand Fishkin and Gary Vaynerchuk , find no need to advertise, as customers come to them for value from content alone. Skip the flowery phrases and frequent adjectives that make up so much of the advertising copy we all recognize.

Customer 261

Customer Marketing Harvest Advertising 261

Startup Professionals Musings

AUGUST 7, 2020

Even a million users on your social media site won’t pay the bills until you sell some advertising or a premium service. In the short term you need customers to find you at any price, and in the longer term you need revenue, profit, and return loyalty.

Technical Review 312

Technical Review Due Diligence Merger Social Media 312

Startup Professionals Musings

AUGUST 20, 2013

Advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them. Of course, too many or obnoxious advertisements are especially harmful to a site’s credibility. Join relevant business associations.

Startup 263

Startup Affiliate Advertising Technical Review 263

Startup Professionals Musings

JULY 1, 2020

YouTube and Facebook, for example, both advertised themselves as dating sites until they recognized from results that the dating market segment was already over-saturated. It may help to realize the essentially every successful startup has endured one or more pivots, even though few remember them today.

Due Diligence 306

Due Diligence Entrepreneur Startup Acquisition 306

Startup Professionals Musings

OCTOBER 25, 2019

Many companies try to recover with more advertising and rebranding, and discover that these strategies don’t work well in today’s market. Now that consumers judge products based on reviews and peer recommendations, rather than advertising, quality if more critical than ever before. Develop higher quality than just good enough.

Customer 136

Customer Indiana Technical Review Revenue 136

Startup Professionals Musings

FEBRUARY 18, 2017

Add a modest advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them. Of course, too many or obnoxious advertisements are especially harmful to a site’s credibility. Join relevant business associations.

Affiliate 136

Affiliate Technical Review Advertising Social Network 136

Startup Professionals Musings

APRIL 16, 2023

Social-media advertising. Social-media advertising relies on popular social media sites (such as Facebook, LinkedIn and Twitter) to generate leads through pay-per-click ads and tweets on sites that target customers in specific demographics. Display advertising.

Lead Generation 285

Lead Generation SEM Viral Marketing 285

Startup Professionals Musings

MAY 6, 2020

Others pivoted quickly based on customer need changes, rather than just spending more money on advertising and charging ahead.

Agile 310

Agile Social Media Reputation Restful 310

Startup Professionals Musings

JANUARY 5, 2019

Audience contributions, like product reviews, discussion board conversations, and comments on your blog are invaluable because they create more credible content and attract more money from advertisers. Even more valuable are success case studies and testimonials. Define a business that is scalable.

Technical Review 243

Technical Review Software Review Internet Revenue 243

Startup Professionals Musings

JULY 22, 2012

Advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them. Of course, too many or obnoxious advertisements are especially harmful to a site’s credibility. Join relevant business associations.

Entrepreneur 241

Entrepreneur Affiliate Advertising Technical Review 241

Startup Professionals Musings

FEBRUARY 24, 2019

Some startups not only ignore this and don’t budget for it, but they actually plan on the free viral marketing to generate enough revenue from click-through advertising to fund operations and future growth. That’s a double death wish.

Viral 268

Viral Marketing SEM Campaign 268

Startup Professionals Musings

MARCH 24, 2013

The new Dragon Mobile Assistant is fully location-aware and offers several additional proactive assistant features Current advertising and public relations startups are already poised along these lines, all the way from clothes shopping, art galleries, online advertising, to managing press releases.

Semantic 245

Semantic Web Software Review Entrepreneur 245

Startup Professionals Musings

OCTOBER 21, 2022

We don’t hear about the remaining several million apps that are mostly free, and garnering only trivial revenue through advertising. No company has more value control points than Google, which spans advertising, e-commerce, social media, video and mobile, as well as a full suite of hardware products. Look for value points to control.

Developer 345

Developer Mobile Revenue Advertising 345

Startup Professionals Musings

AUGUST 22, 2020

Customers don’t even see this as advertising. For example, top bloggers today, including Rand Fishkin and Gary Vaynerchuk , find no need to advertise, as customers come to them for value from content alone. Skip the flowery phrases and frequent adjectives that make up so much of the advertising copy we all recognize.

Customer 319

Customer Marketing Harvest Advertising 319

Startup Professionals Musings

AUGUST 22, 2021

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand.

Customer 431

Customer Marketing Social Media Channel 431

Startup Professionals Musings

AUGUST 25, 2023

It helps to advertise your new presence with a grand opening, viral video, and traditional advertising to highlight entry into the arena. Use social media, industry shows, expert contacts, and social media influencers to establish a memorable brand even before you roll out your business.

Intellectual Property 245

Intellectual Property Social Media Angel Investor Metrics 245

Startup Professionals Musings

DECEMBER 5, 2010

Advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them. Of course, too many or obnoxious advertisements are especially harmful to a site’s credibility. Join relevant business associations.

Startup 230

Startup Affiliate Technical Review Advertising 230

Startup Professionals Musings

JULY 20, 2020

Social-media advertising. Social-media advertising relies on popular social media sites (such as Facebook, LinkedIn and Twitter) to generate leads through pay-per-click ads and tweets on sites that target customers in specific demographics. Display advertising.

Lead Generation 365

Lead Generation Customer SEM Marketing 365

Startup Professionals Musings

OCTOBER 18, 2010

Factor in the fundamental shift to ‘pull’ marketing taking place across the world in media and advertising. Never “sell” or push out your message like conventional advertising. Before you start, analyze existing media, demographics, and new social media alternatives for a fit to your rollout campaign requirements. Then set your goals.

Social Media 238

Social Media Media Startup Social Network 238

Startup Professionals Musings

JANUARY 1, 2022

Google developed the most profitable form of advertising anyone had ever seen, ads selected real-time based on search terms. They focused on small advertisers looking for bargains. Unique business tactics. Technology alone does not make a great company. Business tactics do. The model was a perfect fit for the Internet Age.

Startup 328

Startup .Net Advertising Search 328

Startup Professionals Musings

DECEMBER 12, 2021

Jim Sterne, who has written many books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in a classic book titled simply " Social Media Metrics." Measuring message delivery in social media is a lot like measuring it in classic advertising, so classic metrics apply.

Social Media 319

Social Media Media Metrics Advertising 319

Startup Professionals Musings

MARCH 29, 2021

An advertiser that ran 15 experiments in a given year saw a 30% higher ad performance. Advertising more features, or even a lower price, is not as memorable to customers today as a great experience, or a unique event. The key is to be able to measure your return, adapt quickly, and learn from your efforts.

Customer 420

Customer Marketing Social Media Campaign 420

Startup Professionals Musings

MAY 27, 2016

Some business successes can be attributed to luck, timing, or available funding, but in this case most agree that Gary was simply a marketing genius and he created his own market through creative advertising, emotional appeal and exclusivity. Investors like to see new intellectual property as a barrier to entry.

Technical Review 134

Technical Review Intellectual Property Due Diligence Angel Investor 134

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers.

Marketing 319

Marketing Framework Social Media Metrics 319

Startup Professionals Musings

NOVEMBER 20, 2022

Value to second-order customer advertisers is key. Even advertising and search results are personalized per user for maximum impact and improved business return. The old saying that it’s pretty hard to compete with free no longer holds, when cost is not the primary customer value element and free is the norm.

Customer 258

Customer Advertising Cost Networking 258

Startup Professionals Musings

DECEMBER 8, 2021

Last year, Facebook’s revenue from advertising was over $55 billion, which was a 50% year-over-year increase. The best marketing programs today for small businesses are the “genius of the AND,” including traditional print and video advertising, complemented by proactive efforts in a selection of the new social media domains.

Social Media 355

Social Media Media Reputation Viral 355

Startup Professionals Musings

JUNE 13, 2016

This fact makes finding money for staffing, advertising, and manufacturing very difficult. Advertising is expensive. No equity investors for a non-profit. Professional investors are looking for a reasonable financial return, and non-profits by definition are outside this realm. Multiple financial watchdogs.

Limited Liability Company 120

Limited Liability Company Entrepreneur Software Review LLC 120

Startup Professionals Musings

JUNE 17, 2023

All relationships require hard work, patience, understanding, as well as tactics and strategies designed to make them blossom, just as you have tactics and strategies for marketing, selling, advertising, production, distribution, and customer service. Thus strong relationships are the basis for all the other keys to business success.

Networking 319

Networking Distribution Advertising Partner 319

Startup Professionals Musings

MAY 30, 2021

At first this was limited to news sites that concentrated on a segment of a community, like West Seattle, but the concept is now being applied to advertising and promotion sites, blogging sites, and even legal services sites.

Finder 361

Finder Startup Curation Seattle 361

Startup Professionals Musings

JULY 7, 2013

Audience contributions, like product reviews, discussion board conversations, and comments on your blog are invaluable because they create more credible content and attract more money from advertisers. Even more valuable are success case studies and testimonials. Define a business that is scalable.

Internet 263

Internet Entrepreneur Technical Review Software Review 263