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Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

ConversionXL

Building loyalty and awareness are top priorities for any social media marketer. In the past, it was possible to achieve these goals through promotion and advertising. Today’s social media users are more discerning about where they place their trust. What does a good social media strategy look like? And for good reason.

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9 No-Nonsense Social Media Tips Your Business Can’t Ignore

YoungUpstarts

by Rachel Strella, founder of Strella Social Media. With social media a marketing staple for businesses in all industries and across all parts of the globe, it has become more competitively critical than ever for brands to get their acts together. Do you want to position your company for all of the benefits social media can deliver?

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Generative AI – The End of Empty Textboxes

TechEmpower

We recently completed a web-based application that uses a unique algorithm to match professionals with new career opportunities. It means wasted advertising spend and lost goodwill. If you’ve ever used a similar application, (or if you’ve ever used the Internet at all) you’ve probably seen this approach before.

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FLoC: Google’s Plan to Kill Off Third-Party Cookies

ConversionXL

Safari and Firefox have already started to wean advertisers from them. Decisions that affect Chrome—with a nearly two-thirds market share —are decisions that affect the Internet, especially paid advertising. The first three go hand-and-hand—if advertisers can measure and get a good return on ad spend, they’ll keep buying ads.

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Requests for Startups in 2024

VC Cafe

Content editing: Owning multi-media workflows – combine an image with text, music with video, or animation with a voiceover. Programmatic investing using natural language – Using natural language or decision trees, consumers with no knowledge of code can build algorithms that execute trades for them.

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5 Ways to Advertise and Promote Your SaaS Business

The Startup Magazine

Software as a Service (SaaS) businesses face challenges when trying to advertise and promote their business since they have a limited period to convince their customers to choose their product. Social Media Platforms. The post 5 Ways to Advertise and Promote Your SaaS Business appeared first on The Startup Magazine.

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Is Programmatic Advertising The Future For Paid Digital Media?

YoungUpstarts

Programmatic advertising’ is a term that might conjure up a whole lot of nothing for many marketers, while leaving others shifting nervously in their seats. Complex algorithms performed by machines are able to dictate tailored ad content and spend in milliseconds, while humans sit back and observe the actions taking place on their behalf.