Duct Tape Marketing

APRIL 5, 2023

The Rise of AI in Advertising written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mike Rhodes In this episode of the Duct Tape Marketing Podcast , I interview Mike Rhodes. AI plays a big role in advertising, particularly in messaging and content creation. Like this show? Like this show?

Advertising 82

Advertising Analytics San Diego Networking 82

ConversionXL

SEPTEMBER 13, 2018

Instead, we’re comparing Mixpanel and Google Analytics in the terms that drive business growth—identifying the core use cases for each tool and the business problems they solve, while highlighting the features that make it possible. That’s as useful as analytics without analysts: troves of data but no actionable insights. Acquisition.

Analytics 119

Analytics Technical Review Acquisition Retention 119

Occam's Razor

SEPTEMBER 24, 2012

This audience is immensely attractive to Brands and Marketers around the world. We've seen explosive growth in brand pages, types of advertising and other fun ways to monetize this audience. Completely ignore the question of whether Facebook works (for many, many, many companies it is a very effective marketing channel).

Metrics 165

Metrics Advertising Marketing Social Media 165

The Startup Magazine

SEPTEMBER 18, 2020

More than ever, digital marketing is offering huge advantages to businesses around the world. If you consider how many people are online right now, you should think about how digital marketing could be transformative for your business. Digital Marketing VS Traditional Marketing. Digital marketing methods are trackable.

Marketing 179

Marketing Social Media Technical Review PPC 179

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 26, 2022

Web traffic from Google Analytics but also another analytics system, or your raw web logs. (If If you use five web analytics tools, they’ll all give you different numbers; this could be due to differences in definitions of things like “visit” and “session,” but is that truly all it is?).

Analytics 248

Analytics Software Review Metrics Technical Review 248

The Startup Magazine

JULY 21, 2021

Kevin Wu, co-founder and CEO of job search optimization program Pathrise , says “Digital marketer roles are some of the most in-demand positions in the tech industry.” According to a recent McKinsey survey, 83% of CEOs said they depend on digital marketing to be the major driver of growth. How do marketers promote a company’s content?

Technical Review 78

Technical Review PPC SEM Marketing 78

The Startup Magazine

JANUARY 31, 2024

Fundrise and Dbt: A Case Study Fundrise has data needs ranging from financial data about its investments, assets, and transactions, to data on the effectiveness of its marketing campaigns. The question now becomes: Why is the marketing program efficient or why is it inefficient? That is now zero work.

SQL 121

SQL CTO Database Cloud 121

Women Entrepreneurs Can

SEPTEMBER 1, 2020

But we see no setbacks in the field of ONLINE MARKETING as we see progressive updates every passing day. How much budget to allocate for marketing strategies depends on the scale of the business. Here are a few steps by step tips to help you while marketing online. The Center of All Marketing Activity = Your Website.

Social Media 97

Social Media Marketing Analytics Web Development 97

The Startup Magazine

OCTOBER 22, 2020

Information is what drives business data analytics. Businesses utilize a plethora of information to assess markets, competitors, customer preferences, organizational performance, etc. On the other hand, 96% believed that data analytics would become more significant for their business in the next three years.

Analytics 131

Analytics Portfolio Advertising Technical Review 131

Occam's Razor

JULY 24, 2018

The universe of digital analytics is massive and can seem as complex as the cosmic universe. Even simple questions like “ How effective is our analytics strategy? Soon, your digital analytics strategic framework that you hoped would provide a true north to the analytics strategy question looks like this ….

Analytics 93

Analytics Framework Metrics Algorithm 93

The Startup Magazine

JUNE 17, 2021

Accomplished entrepreneurs often pride themselves on being able to spot a gap in the market from a mile away. An online business analytics masters can be done from the comfort of your own office, bedroom, or possibly anywhere you happen to be that boasts a sturdy internet connection. Working with Social Media.

Analytics 174

Analytics Technical Review Social Media Software Review 174

ReadWriteStart

APRIL 8, 2023

Keeping up with trends is the reality show of the e-commerce world, which is constantly developing, gaining a significant market share, and driving online sales. The story behind its substantial growth in the market is simple: people love to shop in the most convenient way possible, and a smartphone is a perfect way to do it.

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

The Startup Magazine

MARCH 29, 2020

One way to do so is through digital marketing. More small businesses are starting to embark on the trend of using digital marketing to reach and engage potential consumers online. Digital marketing has become the most cost-effective means to reach one’s target audience. Precise targeting of the right consumers.

Small Business 101

Small Business Social Media Technical Review Marketing 101

The Startup Magazine

DECEMBER 21, 2022

Moreover, nonprofits need money to develop their brand, advertise, and take advantage of growth opportunities. For instance, top nonprofit CRMs have fundraising thermometers, donor fundraising programs, analytics, and much more. Social Media Marketing. Credit: Alexander Suhorucov via Pexels.

Social Media 147

Social Media Government Salary Software Review 147

The Startup Magazine

DECEMBER 4, 2020

Research your target market . Getting to know your target market is more important than ever in the year 2021. Having the insider scoop on the volatility of your target market is really alike to having full insider ownership of your brand. There are countless ways to further your understanding of your target market.

Social Media 131

Social Media Advertising Software Review Media 131

YoungUpstarts

JUNE 11, 2015

by Jeff Sauro, author of “ Customer Analytics For Dummies “. That’s why every leader needs a good working knowledge of customer analytics. That’s why every leader needs a good working knowledge of customer analytics. Here are eight things customer analytics can help you and your company do: 1.

Analytics 100

Analytics Customer Acquisition Metrics 100

ConversionXL

SEPTEMBER 9, 2021

Building loyalty and awareness are top priorities for any social media marketer. In the past, it was possible to achieve these goals through promotion and advertising. More people than ever are using social sites, which is good news for social media marketers. To earn that trust, word-of-mouth marketing leads the way.

Social Media 142

Social Media Media Developer Marketing 142

The Startup Magazine

NOVEMBER 3, 2021

Software as a Service (SaaS) businesses face challenges when trying to advertise and promote their business since they have a limited period to convince their customers to choose their product. Email Marketing. Content Marketing. Image: Austin Distel from Unsplash. Social Media Platforms. Image: Austin Distel from Unsplash.

Advertising 158

Advertising Social Media Campaign SEO 158

The Startup Magazine

JUNE 15, 2023

Multi-Channel Publishing: Businesses can easily distribute content across various platforms and channels, including websites, social media, email marketing, and mobile applications. Content Localization: For businesses operating in multiple markets, content publishing software offers features for localization and translation.

Software Review 153

Software Review Software Small Business Social Media 153

The Startup Magazine

FEBRUARY 9, 2022

For digital marketers, these publications are considered to be the best platform of marketing information. These articles provide awareness, education, and marketing campaign ideas. Marketing is constantly evolving with the times as new technology enters the market every year. 1: Social Media Examiner.

Marketing 181

Marketing Social Media Campaign Advertising 181

The Startup Magazine

SEPTEMBER 23, 2020

If you’re running a business that involves the use of computers and the Internet, then, you have to know about engagement analytics. This is, basically, a way for a company to track the performance of their web pages and blogs, as well as a way for them to make sure that they’re making the most out of their advertising.

Analytics 163

Analytics Audience Social Media Advertising 163

Duct Tape Marketing

MAY 11, 2022

Why Call Tracking Metrics Matter To Your Marketing Efforts written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Todd and Laure Fisher. In this episode of the Duct Tape Marketing Podcast , I interview Todd and Laure Fisher. 4:02] What is call tracking and how do marketers use it today? [7:08]

Metrics 85

Metrics Marketing Software Review Cofounder 85

Duct Tape Marketing

NOVEMBER 10, 2022

Why Email Marketing Is (Still) Important In 2022 written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Laura Goldberg. In this episode of the Duct Tape Marketing Podcast , I interview Laura Goldberg. Laura is the Chief Marketing Officer at Constant Contact. ConstantContact.com.

Email 94

Email SMS Marketing Channel 94

ReadWriteStart

AUGUST 18, 2020

Food brands have met many challenges related to closed production utilities, reduced labor forces, and fewer product sales in the markets across the globe. All these factors have dictated the new market rules for food and beverage companies. Learning and understanding intelligent website analytics tools have become even more popular.

Global 179

Global Technical Review Analytics Mobile 179

ConversionXL

JUNE 2, 2022

The biggest challenge for marketers is getting them. Account-based marketing (ABM) and lead generation both offer a way to do this. Account-based marketing is a team sport. It flips the traditional sales funnel on its head, ditching the one-size-fits-all approach to marketing in favor of a land-and-expand approach.

Lead Generation 94

Lead Generation Marketing Sales Cycle Campaign 94

Up and Running

JUNE 12, 2019

Thanks to an always-evolving landscape and the nearly limitless availability of engagement resources, it feels like marketing gets more difficult with each passing year. This wealth of options, in fact, can put marketers in analysis paralysis while they try to figure out which direction to go. Custom websites.

Marketing 109

Marketing Social Media SEO Entrepreneur 109

ConversionXL

FEBRUARY 3, 2022

In this article, you’ll learn what growth hacking in marketing is and what it’s not. The goal of growth hacking as marketing is rapid growth, using strategies and tactics that leverage (and even exploit) technology, platforms, and behavior to reach an end goal. Why do people think growth hacking in marketing is controversial?

Retention 113

Retention Marketing Acquisition Channel 113

Up and Running

JANUARY 22, 2020

cannabis market projected to skyrocket from $600 million to $22 billion by 2022 , there is no better time than now to master your cannabis marketing strategy. There are major marketing roadblocks when using popular paid advertising mediums because of the legal grey area surrounding the U.S. Word-of-Mouth Marketing.

SMS 101

SMS Marketing Affiliate Social Media 101

Up and Running

OCTOBER 31, 2018

What is web analytics? Before we go through our top 10 recommendations for the tools you should be using to better understand your web analytics, it’s worth doing a quick review of what web analytics actually is. Web analytics is more of an ongoing process than just an analysis of data. Google Analytics [free and paid].

Metrics 89

Metrics Web Analytics Advertising 89

Duct Tape Marketing

NOVEMBER 2, 2023

Unlocking the Power of Data: Transforming Metrics into Actionable Insights written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics.

Metrics 75

Metrics Analytics Forecast Software Review 75

Women Entrepreneurs Can

FEBRUARY 2, 2024

Here, the use of connected TV advertising has emerged as a powerful tool for businesses to reach consumers more effectively and engage them more deeply. It enables you to make a mark in the TV advertising landscape. Address the Challenges: Know Your Target Audience Effective advertising begins with understanding your audience.

Advertising 52

Advertising Small Business Campaign Audience 52

ConversionXL

JANUARY 12, 2016

The fact is that a lot of the people relying on Google Analytics are relying on bad data. No, not because Google Analytics is awful. What’s a Google Analytics Health Check? In the past, we’ve covered setting up and using Google Analytics fairly extensively. Is PPC data showing in Google Analytics?

Analytics 48

Analytics Software Review eCommerce PPC 48

Women Entrepreneurs Can

JANUARY 21, 2020

Large data analytics will be accelerated into a new realm of possibilities this year. All of these questions must be answered, collated and then your marketing strategy can target effectively. With a more pinpoint marketing strategy, this allows funds to be better allocated. Understand Market Segmentation.

Artificial Inteligence 52

Artificial Inteligence Marketing Campaign Technical Review 52

ConversionXL

APRIL 1, 2019

Marketers are intimately familiar with their industry and product. The curse of knowledge in marketing. In marketing, the implications are obvious. Marketers often fall victim to the curse of knowledge because they are: Intimately familiar with their own product; or Selling a complex/technical product to a less-savvy audience.

Technical Review 133

Technical Review Marketing Software Review Audience 133

Both Sides of the Table

AUGUST 11, 2021

Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no founders, marketers, investors?—?and no surprise?—?that’s that’s where the customers are. For these companies, it looks like a rosy picture. Why Did I Invest in Trust?

Founder 424

Founder Product Cofounder Acquisition 424

The Startup Magazine

FEBRUARY 10, 2021

The market moves fast, and being slow is to lose out on money and influence. You should know what the market wants. Researching your competition will provide you an idea of the current market trends they are catering to. For instance, it can help you see what advertising and PR techniques you can apply to shine in your niche.

Social Media 157

Social Media SEO Programming Technical Review 157

Duct Tape Marketing

DECEMBER 20, 2022

The Definitive Guide To Instagram Marketing written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jenn Herman. In this episode of the Duct Tape Marketing Podcast , I interview Jenn Herman. Hello and welcome to another episode of the Duct Tape Marketing Podcast. Like this show?

Marketing 96

Marketing Social Media Video Technical Review 96