the brand owner of Ching’s Secret, Smith and Jones and Raji brands, this is how he compares the ROI of its community on Facebook with the ROI of advertising in print: 1. half page ad in a city tabloid (with a circulation of around 100,000 readers) costs around 200,000 rupees ($4,350). According to the company, they can expect 0.5% MORE >>

I’ve been a big advocate for the web changing communications and advertising forever. Crazy, outdated advertisers who haven’t been told that TV is dead? And amid all this media madness, the advertisers get as much attention as the football players. And all of this doesn’t cost a dime. One commercial, 2.9 Period. MORE >>

You better learn how to advertise with $100 (or less). don’t care how great your website is, or how fantastic your customer service is, or all the amazing features of your product – if you don’t advertise to the right people at the “right time” (loosely interpreted as “all the time”) you’re screwed. So you finally did it. MORE >>

Why I'm riled up: News emerged recently that one of the world's largest advertisers, Procter & Gamble, with an annual ad budget of about $10 billion, would be eliminating "1,600 'overhead' or nonmanufacturing jobs, including some in marketing," deferring to "digital marketing to help contain media spending long-term." Um, really? MORE >>

Your Twitter and YouTube messages better match your print advertising message. As with any resource or tool, you need to optimize your social media costs against a targeted return. If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Marty Zwilling. MORE >>