A Smart Bear: Startups and Marketing for Geeks
OCTOBER 11, 2010
Advertising ?? Yeah yeah, nowadays marketing is about "relationships" and "authority" and other things which cost time but not money. Advertising isn't dead; you can still buy eyeballs. Of course it's not that simple, and many business plans I've seen (unintentionally) omit many of the true costs of acquisition.
A Smart Bear: Startups and Marketing for Geeks
JANUARY 24, 2011
Of course this is Survivor Bias at it’s finest; these examples don’t prove this is a great strategy , they just illustrate that it can work: Zappos decided to sell shoes over the Internet, even though it meant eating shipping costs as customers tried shoe after shoe, constantly returning merchandise on the basis of fit or look.
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A Smart Bear: Startups and Marketing for Geeks
NOVEMBER 5, 2014
” How many times have you heard someone agree that “it would be great if someone did X,” but when show them someone did do X, but it costs $39.99, they don’t buy? If you want to scale faster you’ll need venture funding, both because of the anemic revenue, and because otherwise you can’t afford to advertise.
A Smart Bear: Startups and Marketing for Geeks
JULY 4, 2011
Yet, when it comes to email management, most companies seems to adopt a somewhat broken posture: either they don’t advertise any public email or they advertise too many of them. We were denying our prospects the possibility to contact us in a highly cost-efficient manner. Despite experts routinely claiming Email 1.0
A Smart Bear: Startups and Marketing for Geeks
AUGUST 23, 2010
A simple product with few features, low-cost, pain-point obvious, not tackling complex problems, focussed on making life easier rather than on saving money.) Our customers know it and value this too, which is why it doesn't matter what features, prices, or advertisement our competitors have. This is the competitive matrix.
A Smart Bear: Startups and Marketing for Geeks
APRIL 12, 2010
In retrospect we say that Google transformed how people find information, and further, how advertising works on the Internet. Their technology proved superior, but "a better search engine" was hardly a new idea. Scott Berkun gives several other examples in a recent BusinessWeek article.
A Smart Bear: Startups and Marketing for Geeks
JULY 23, 2013
I know the argument: The pay-back period on sales, marketing, and up-start costs is long, but there’s a profitable result at the end of the tunnel. The mindset works like this: It costs a lot of money to land an enterprise customer. So these costs are amortized over the customers you do land. for every $1.00 Just wait!
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