Brandanew

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5 Terrible Social Media Fails in 2016 That You Must Avoid

Brandanew

Poorly managed customer service can cost a company its business! So, unsurprisingly, an advertisement tagline by Seoul Secret, a beauty products brand, “You just need to be white to win” generated an upheaval online. They experiment and try various creative styles to win hearts. Putting everything on autopilot does not work. .

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How To Ensure Your Startup Team Is Growth Hacking Not Copying

Brandanew

Growth hackers focus on low-cost and innovative alternatives to traditional marketing, e.g. utilizing social media and viral marketing instead of buying advertising through more traditional media such as radio, newspaper, and television. How To Ensure Your Startup Team Is Growth Hacking Not Copying.

Curation 100
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Why Small Businesses Can Take Up the Content Marketing Opportunity

Brandanew

2- Content marketing is not perceived as interruptive advertising. One of the biggest problems with traditional advertising is that people are overwhelmed by them. With latest DVRs and online viewing fast forwarding advertisements is easy. A traditional advertisement has short term impact. Print and TV ads are expensive.

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The Top 3 Questions to Ask Before You Allocate Marketing Spend

Brandanew

So, look at it as a cost too, and allocate marketing spend wisely. Think in terms of opportunity cost, and get rid of the “it’s free to post” mentality. Are you the millionth brand to have a strategy that says, we will advertise on Facebook? How are you going to be the best at implementing your plan?

Marketing 100
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Top Five Branding Strategies You Can Leverage in 2017

Brandanew

Whether or not this is actually the case, the strategy allows for a company to slash its production costs by using basic packaging, simple logo designs and limited advertisements. For example, 1920s cigarette advertising often featured doctors smoking their favorite brand. b) Create a new customer niche.

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9 Basic Steps For Creating A Remarkable Personal Brand

Brandanew

This is the best way to build a powerful image and it is way more effective than a direct advertisement. For instance, Facebook adverts can be done at very low costs. They can offer helpful tips to people to show off their knowledge and expertise. Build good contacts and get your work featured in the media.

PR 100
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How Social Media Marketing Can Ruin Your Budget

Brandanew

You want to ensure that you’re spending your company’s or your client’s money wisely by investing in the right advertising channels, monitoring the right metrics and utilizing the most efficient outlets. This means you have to make sure your client acquisition costs and value forecasts are accurate.