Feld Thoughts

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Introducing BigDoor’s New Cost Per Quest Ad Format

Feld Thoughts

The BigDoor team believes strongly that gamification should be a profit-center for web publishers and app developers, not a cost-center. Any solution that gives advertisers traffic, publishers money, and users rewards has the promise of being a big win. As a result, they don’t charge for the usage of their API or their widgets.

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In-Text Links Are Just The Tip Of The Iceberg In Web Publishing

Feld Thoughts

Even though the Internet and web has evolved since the mid-1990s, the most prolific web properties on the Internet all generally follow the same process: advertiser relationships are created with a publisher. If it costs a dollar to bring a reader to a site and they bail after the first page, that’s a dollar not optimized or even wasted.

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How To Predict The Future

Feld Thoughts

What once cost $20,000 and was produced by skilled researchers in a lab, now costs $500 and is produced by hobbyists working part-time. Who will sell the advertising space in our brains? In it, I examine how the hobbyist community is now building inexpensive unmanned aerial vehicle auto-pilot hardware and software.

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A Few Last Thoughts On SOPA/PIPA From Last Week

Feld Thoughts

It’s free to advertise on YouTube – let’s force it to be free to advertise on NBC, or at least so prohibitively expensive on a relative basis that it’s not worth it. Talking point #1 for SOPA/PIPA morphed into “piracy costs jobs.”

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The Neurotech Era

Feld Thoughts

The second barrier to brain interfaces is that getting even 256 channels in generally require invasive brain surgery, with its costs, healing time, and the very real risk that something will go wrong. The highest bandwidth neural interface ever placed into a human brain, on the other hand, had just 256 electrodes. Most don’t even have that.