Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers.

Media 238

Media Cost Framework Social Media 238

Startup Professionals Musings

JUNE 4, 2021

Paid search engine ranking (PPC) is just buying advertising for your business. In this context, there are many parameters and concepts you need to understand before you buy advertising: Cost per impression (CPI). Cost per click (CPC). Cost per action (CPA). Popular keywords have higher costs.

Search 385

Search Engineer PPC Widget 385

Startup Professionals Musings

JULY 1, 2020

YouTube and Facebook, for example, both advertised themselves as dating sites until they recognized from results that the dating market segment was already over-saturated. There is no way to predict where and how this will occur, but it should help to realize that it does happen, and you should not assume you are the cause.

Due Diligence 306

Due Diligence Entrepreneur Startup Acquisition 306

Startup Professionals Musings

MAY 6, 2020

For example, Lyft and Uber were able to capitalize on the current ride-sharing trend worldwide by tracking statistics that indicated reduced interest in car ownership by millennials, lack of parking spaces, and auto ownership costs moving up rapidly.

Agile 310

Agile Social Media Reputation Restful 310

Startup Professionals Musings

APRIL 16, 2023

For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. Social-media advertising. Display advertising. It’s also one of the most accountable, with in-depth data provided by search engines about performance.

Lead Generation 285

Lead Generation SEM Viral Marketing 285

Startup Professionals Musings

OCTOBER 25, 2019

Many companies try to recover with more advertising and rebranding, and discover that these strategies don’t work well in today’s market. Shipping costs increased, but membership fees from 100 million new Prime members more than made up for it. Memorable personalization doesn’t always have to include fancy technology or high cost.

Customer 136

Customer Indiana Technical Review Revenue 136

Startup Professionals Musings

MAY 5, 2017

The cost of entry is at an all-time low, working from home through an Internet website seen globally, turning a hobby or an invention into an online business. All marketing costs money, including viral marketing, search engine optimization, click-through, and social media support. Expect to spend your limited budget on marketing.

Cost 144

Cost Social Media Startup Viral 144

Startup Professionals Musings

AUGUST 20, 2013

What validates credibility and makes your site memorable in the minds of consumers, and how much does it cost? Advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them. These are all minimal-cost survival marketing efforts.

Startup 263

Startup Affiliate Advertising Technical Review 263

Startup Professionals Musings

JANUARY 6, 2011

One of the biggest red flags I see in many Internet-related business plans today is advertising as the initial revenue stream, or a key part of it. Until you get a million page-views per month, your revenue will be negligible, and advertisers won’t be interested in your site. For advertisers, this is called cost per click (CPC).

Advertising 225

Advertising CPA Startup PPC 225

Startup Professionals Musings

FEBRUARY 18, 2017

What validates credibility and makes your site memorable in the minds of consumers, and how much does it cost? Add a modest advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them. These are all minimal-cost survival marketing efforts.

Affiliate 136

Affiliate Advertising Technical Review Social Network 136

Startup Professionals Musings

APRIL 9, 2017

Your Twitter and YouTube messages better match your print advertising message. As with any resource or tool, you need to optimize your social media costs against a targeted return. Find the right tools to analyze the ROI. Return-On-Investment metrics are not new, but the tools are different.

Social Media 166

Social Media Media Cost Analytics 166

Startup Professionals Musings

JUNE 18, 2012

I come from a high-tech software background, and only a few years ago, it would cost at least a million dollars ($1M) for a team of professionals to produce any commercial software product. Now, with open source software components, and low-cost development tools, the same job can be done by one good hacker for a few thousand dollars.

Cost 255

Cost Burn Rate SEM Startup 255

Startup Professionals Musings

DECEMBER 17, 2013

Sales is simply defined as income from customer purchases of goods and services, minus the cost associated with things like returned or undeliverable merchandise. Sales data needs to be correlated to advertising campaigns, price changes, seasonal forces, competitive actions, and other costs of sales. Operating productivity.

Metrics 252

Metrics Technical Review Retention Acquisition 252

Startup Professionals Musings

JULY 22, 2012

What validates credibility and makes your site memorable in the minds of consumers, and how much does it cost? Advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them. These are all minimal-cost survival marketing efforts.

Entrepreneur 241

Entrepreneur Affiliate Advertising Technical Review 241

Startup Professionals Musings

NOVEMBER 20, 2022

Customer value used to be a simple concept of how much they pay for a solution, compared to their incremental cost reduction driven by your business. These principles include the following: Free and ultra-low cost may no longer be competitive. Value to second-order customer advertisers is key.

Customer 258

Customer Advertising Cost Networking 258

Startup Professionals Musings

AUGUST 11, 2013

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. At any rate, “buzz-worthy” and “viral” are marketing illusions that cost big money to create. Here are three elements of most viral marketing campaigns: Hire brand evangelists.

Viral 249

Viral Marketing Entrepreneur SEM 249

Startup Professionals Musings

AUGUST 22, 2021

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Pull marketing costs money, for content creation, website, and social media management. But these costs tend to be lower, start earlier, and can be spread evenly over time.

Customer 431

Customer Marketing Social Media Channel 431

Startup Professionals Musings

AUGUST 25, 2023

The cost of entry has never been lower, with new tools to create your own website , and free social media to get your message out everywhere. It helps to advertise your new presence with a grand opening, viral video, and traditional advertising to highlight entry into the arena.

Intellectual Property 245

Intellectual Property Social Media Angel Investor Metrics 245

Startup Professionals Musings

JULY 20, 2020

For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. Social-media advertising. Display advertising. It’s also one of the most accountable, with in-depth data provided by search engines about performance.

Lead Generation 365

Lead Generation Customer SEM Marketing 365

Startup Professionals Musings

APRIL 11, 2022

Many businesses these days serve both paying and non-paying customers, such as Google and Facebook, who count on millions of non-paying users to attract advertisers, who really pay the bill. Every business needs revenue to provide investor returns and offset costs. Valid customer segments must be quantified for every opportunity.

Business Model 334

Business Model Intellectual Property Angel Investor Channel 334

Startup Professionals Musings

AUGUST 22, 2012

Your Twitter and YouTube messages better match your print advertising message. As with any resource or tool, you need to optimize your social media costs against a targeted return. Find the right tools to analyze the ROI. Return-On-Investment metrics are not new, but the tools are different.

Social Media 238

Social Media Media Cost Startup 238

Startup Professionals Musings

MAY 6, 2023

A common excuse I hear from entrepreneurs for not doing the work is that real market research takes too much time, and costs too much money. One of the free sources above, or just the teaser data from an online report advertisement, often is more than adequate as a third-party reference for credibility.

SBA 300

SBA Venture Capital Business Plan Social Media 300

Startup Professionals Musings

DECEMBER 12, 2021

Jim Sterne, who has written many books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in a classic book titled simply " Social Media Metrics." He suggests you begin with the “big three” business objectives of higher revenue, reduced costs, and improved customer satisfaction.

Social Media 319

Social Media Media Metrics Advertising 319

Startup Professionals Musings

MARCH 29, 2021

A step in the right direction is to take advantage of the new tools available at a very low cost, including sponsored podcasts, blogs, visibility in online communities, and Twitter influencer support. An advertiser that ran 15 experiments in a given year saw a 30% higher ad performance. Use experiments versus designing the ideal ad.

Customer 420

Customer Marketing Social Media Campaign 420

Startup Professionals Musings

DECEMBER 8, 2021

Engaging in social media and blogging on a regular basis is a low-cost way to achieve visibility, and become the “go-to” person for that topic and the voice that people trust in your industry. Last year, Facebook’s revenue from advertising was over $55 billion, which was a 50% year-over-year increase. You need to be there.

Social Media 355

Social Media Media Reputation Viral 355

Startup Professionals Musings

JULY 23, 2021

We all strive to reduce costs and improve efficiency, but the ultimate test is the potential to erode values, culture, and brand image. Customers, more than advertising, make your brand image in the market. Attempts to do this have resulted in more confusion than value, as well as high management and marketing costs.

Leadership 426

Leadership Management Brazil Differentiation 426

Startup Professionals Musings

DECEMBER 5, 2010

What validates credibility and makes your site memorable in the minds of consumers, and how much does it cost? Advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them. These are all minimal-cost survival marketing efforts.

Startup 230

Startup Affiliate Advertising Technical Review 230

Startup Professionals Musings

JUNE 13, 2016

Delivering social value always costs money. Obviously all founders wants to minimize their taxes, yet the initial setup for non-profits is bureaucratic, takes up to two years of time, and costs thousands. This fact makes finding money for staffing, advertising, and manufacturing very difficult. Advertising is expensive.

Limited Liability Company 120

Limited Liability Company Entrepreneur Software Review LLC 120

Startup Professionals Musings

OCTOBER 18, 2010

Everyone is talking about how social media can help you jumpstart your business at no cost, and experts are springing up on all sides to help you do it at a high cost. Factor in the fundamental shift to ‘pull’ marketing taking place across the world in media and advertising. Then set your goals.

Social Media 238

Social Media Media Startup Social Network 238

Startup Professionals Musings

MAY 30, 2021

At first this was limited to news sites that concentrated on a segment of a community, like West Seattle, but the concept is now being applied to advertising and promotion sites, blogging sites, and even legal services sites. Getting these users costs money. Building content is costly and time-consuming.

Finder 361

Finder Startup Curation Seattle 361

Startup Professionals Musings

FEBRUARY 23, 2020

Customer value used to be a simple concept of how much they pay for a solution, compared to their incremental cost reduction driven by your business. These principles include the following: Free and ultra-low cost may no longer be competitive. Value to second-order customer advertisers is key.

Marketing 310

Marketing Advertising Customer Cost 310

Startup Professionals Musings

MAY 27, 2016

Some business successes can be attributed to luck, timing, or available funding, but in this case most agree that Gary was simply a marketing genius and he created his own market through creative advertising, emotional appeal and exclusivity. Plan includes a business model with good margins. Founding team has business and domain experience.

Technical Review 134

Technical Review Intellectual Property Due Diligence Angel Investor 134

Startup Professionals Musings

MARCH 21, 2011

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. At any rate, “buzz-worthy” and “viral” are marketing illusions that cost big money to create. Here are three elements of most viral marketing campaigns: Hire brand evangelists.

Viral 225

Viral Marketing SEM Startup 225

Startup Professionals Musings

SEPTEMBER 18, 2022

A strong answer should be something like “Our product introduces a new lower-cost technology, which we have patented and trademarked, that makes us very attractive today, and will provide a wealth of additional products as we move forward.” Declare that you will offer the product or service free. Intellectual property as barrier to entry.

Intellectual Property 334

Intellectual Property Angel Investor Matching Founder 334

Startup Professionals Musings

MARCH 20, 2021

For example, “sales are too low” may mean strong competitors, ineffective advertising, or a poor sales process. An acceptable solution, doable now, is usually superior to an excellent solution with higher complexity, longer timeframe, and higher cost. Iteratively question the cause of the problem. Make a decision.

Startup 392

Startup Advertising Sales Cost 392

Startup Professionals Musings

AUGUST 14, 2020

A common excuse I hear from entrepreneurs for not doing the work is that real market research takes too much time, and costs too much money. One of the free sources above, or just the teaser data from an online report advertisement, often is more than adequate as a third-party reference for credibility.

Business Plan 393

Business Plan Marketing SBA Venture Capital 393

Startup Professionals Musings

JANUARY 16, 2022

This simply means you need to be sensitive to costs, revenue projections, and a timeline, such that there is light at the end of the tunnel. They are usually thinking only of costs required to get “in business,” rather than the total costs of marketing, scaling up, and going international.

Revenue 297

Revenue Widget Angel Investor Early Stage 297