View from Seed

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Accelerator Spotlight: nudgem

View from Seed

On average, an eCommerce retailer spends 15-30% of their revenue on paid marketing channels, but in recent months, new privacy regulations, iOS 14 tracking changes and the phase out of 3rd-party cookies, have increased the cost to acquire a new customer by 155% , a trend that is expected to continue in the coming years.

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How a Seed-Stage Startup Should Think About Brand: A Conversation With Jesse Derris

View from Seed

The other thing to know right away as a founder is that there’s a subtle (but large) difference between people in advertising or visual branding and folks who understand the words that make a brand tick. And in that case, there’s a low barrier to entry from a cost perspective and an experience perspective.