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Consistent Revenue Growth At Core Of Google’s Mobile Advertising Strategy: TBR

YoungUpstarts

Google is focused on expanding its already broad reach into the advertising market by increasing the span and coverage of its digital and mobile platforms, and the company’s 4Q14 results highlight how the company’s efforts to buttress its core services is paying off: Google’s revenue and gross profit climbed 15.3% billion and generated $4.1

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Trademark Registration Process — Do it Yourself or Hire an Attorney?

Up and Running

And hiring an intellectual property attorney may seem like a budget dealbreaker. Working with an attorney is an added cost that many entrepreneurs are hesitant to spend, especially before their venture is turning a profit. Ultimately, the upfront cost of a trademark lawyer should be considered an investment into your business.

Hiring 133
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The Five Most Common Legal Mistakes New Companies Make

YoungUpstarts

Intellectual Property, the core of the business, is not protected. Your intellectual property is the backbone of your business. Therefore, protecting your intellectual property by filing trademark, copyright and patent applications is essential to ensure that you have legal recourse if infringement occurs.

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6 Mistakes Often Made Positioning Against Competition

Startup Professionals Musings

A strong answer should be something like “Our product introduces a new lower-cost technology, which we have patented and trademarked, that makes us very attractive today, and will provide a wealth of additional products as we move forward.” Intellectual property as barrier to entry.

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How Conducting a Marketing SWOT Analysis Can 10X Your ROI

The Startup Magazine

intellectual properties or proprietary technologies) are giving you a competitive advantage, what makes your brand attractive to its target audience, and what tangible or intangible attributes are elevating your reputation in the marketplace. Changing supplier pricing, transportation and warehousing costs, or advertising costs.

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8 Tasks To Prepare You For Starting Your Own Business

Startup Professionals Musings

The cost of entry has never been lower, with new tools to create your own website , and free social media to get your message out everywhere. Make sure the name and trademarks you want are available, as well as web site address, social media tags, and any other intellectual property.

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9 Business Model Components For New Business Funding

Startup Professionals Musings

Many businesses these days serve both paying and non-paying customers, such as Google and Facebook, who count on millions of non-paying users to attract advertisers, who really pay the bill. Every business needs revenue to provide investor returns and offset costs. Valid customer segments must be quantified for every opportunity.