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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. I covered that topic in my Twitter is RSS post.

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Cannabis Marketing Without Paid Ads: How to Do it Right

Up and Running

There are major marketing roadblocks when using popular paid advertising mediums because of the legal grey area surrounding the U.S. But you’re still walking a tightrope with pay-per-click on search engines and paid social media advertising. Social media is one of the most critical organic cannabis advertising channels to master.

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Times Square Strategy Session – Web Startups and Customer Development

Steve Blank

Your best bet is probably taking an existing market and serving a portion of it better than the competition, through lower cost or a different set of features. Don’t spend time and money on getting the word out about your product beyond what you need to do discovery and validation. End of theory.&# Keep teaching! Now In Print!

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SuperMac War Story 4: Repositioning SuperMac – “Market Type” at.

Steve Blank

Was the company attempting to be a low cost provider by introducing cheaper products to an existing market? Therefore, no, we weren’t really equipped to be the low cost provider. All the marketing materials, data sheets, advertising, press releases, trade shows, etc. No, not really. And we lost money when we did so.

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3 Things to Consider When Staffing a Software Development Project

mashable.com

Determining which of these methods of staffing software development projects is right for your company can be a challenging endeavor, and three opposing characteristics of business need to be considered: cost, risk and convenience. Below is an overview of what you need to consider and the pros and cons of each option for IT staffing.

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Why Your Company Should Be Investing in Podcast Advertising

crowdSPRING Blog

MP3 players changed the game by making content accessible on the go, and contributions from Tristan Louis, Dave Winer, and Adam Curry made the content consistently available via RSS. Despite the explosions in podcast visibility and the demonstrated effectiveness of podcast advertising, dollars have been slow to follow.

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Why Your Company Should Be Investing in Podcast Advertising

crowdSPRING Blog

MP3 players changed the game by making content accessible on the go, and contributions from Tristan Louis, Dave Winer, and Adam Curry made the content consistently available via RSS. Despite the explosions in podcast visibility and the demonstrated effectiveness of podcast advertising, dollars have been slow to follow.