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Search Engine Ranking Can Make Or Break Your Business

Startup Professionals Musings

Paid search engine ranking (PPC) is just buying advertising for your business. If you sell widgets, and a user is searching for widgets, your ad will appear on the first page. In this context, there are many parameters and concepts you need to understand before you buy advertising: Cost per impression (CPI).

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Every Online User Platform Needs Revenue To Survive

Startup Professionals Musings

You might sell one of two of your widgets for $1 million each, entering profitability immediately, but then die because you can’t grow sales at that price. This simply means you need to be sensitive to costs, revenue projections, and a timeline, such that there is light at the end of the tunnel.

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How and Why to Manage Cash Flow

Up and Running

You think about what it’ll cost to manufacture your widgets, how many widgets you can sell, and how much you can sell them for. All our training results in the equation business = sales – costs and expenses = profit. Sell a widget . And so on … sell three widgets . Sell a widget on terms .

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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

While traditional methods (PR, advertising, events, seminars) and online methods (SEO, SEM, social, referral marketing) are well understood by most companies there are many methods that are less well publicized. When they had enough of TapJoy driving downloads through CPI (cost per install) they shut down this component of their service.

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Profit Per Impression - The Most Important Number in Your Business

Growthink Blog

Your competitor was selling a $500 widget, and the average purchaser bought 1.5 Your competitor's profit margin on each widget is 30%. Here's a summary of your competitors KPIs: 1% Response Rate 35% Conversion Rate $500 price per widget 1.5 Except, let's assume that you still charged the same $500 per widget.

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Practical Market Research Resources for Entrepreneurs

Up and Running

The value and “degree of fit” may be based on the quality, cost, or the amount of time to acquire the information using these practical market research tools. Access to this secondary market research data may be yours for the asking and cost you only an email, letter, phone call, or perhaps a nominal fee for copying and postage.

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Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. If you sell widgets, and a user is searching for widgets, your ad will appear on the first page of search results for widgets. Cost per click (CPC). Cost per action (CPA).

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