article thumbnail

26 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

There’s a formula in advertising where cool companies have animals and colors, or some particularly majestic phrase that represents opportunity and creativity. Several “experts” in marketing and advertising, and IP lawyers, tried to talk me into changing it. Geiger, Twelve31 Media, LLC ! #3- 3- My name and the work we do.

Naming 149
article thumbnail

Should Startups Focus on Profitability or Not?

Both Sides of the Table

If you spent the 3 years perfecting some hugely differentiated technology IP that may also be different. They hired a biz dev team to work on deals where their product could be embedded in other people’s products as a way to increase customer demand. The advertiser who bought the ads might pay the ad network in 60 days.

Startup 418
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Paywalls, SEO, and the Need for a Damn Good Brand

ConversionXL

But, historically, they’ve undermined monetization—requiring crawler access that savvy users exploit and demanding free clicks for searchers. Googlebot) accesses the content with a valid IP, however, it’s presented with the content in the HTML and has correct paywall structured data. Search engines are vital for discoverability.

SEO 122
article thumbnail

The Modern Approach To Account Based Marketing

ConversionXL

The book dedicates quite a few pages to the ‘customer-centric stack’ and argues that because you’re now able to know when someone is in the market for a solution like yours [via IP lookup or 1st or 3rd party intent data], you don’t need to “spam” them. Reverse IP Lookup. DemandBase.

IP 98
article thumbnail

Venture Capitalists, Super Angels and the State of Startup Funding

mashable.com

Because they offer competitive investment terms and don’t usually demand a board seat, super angels have become major power players in the startup scene. SCVNGR Makes Major Enhancements to iP. More About Mashable » Mobile Version News Submit News About Us Advertise Contact Us Privacy Policy © 2010 Mashable.

article thumbnail

Venture Capitalists, Super Angels and the State of Startup Funding

mashable.com

Because they offer competitive investment terms and don’t usually demand a board seat, super angels have become major power players in the startup scene. SCVNGR Makes Major Enhancements to iP. More About Mashable » Mobile Version News Submit News About Us Advertise Contact Us Privacy Policy © 2010 Mashable.

article thumbnail

What Should You Do with Your Crappy Little Services Business?

Both Sides of the Table

You own the IP you create. You struggle to get advertisers to pay your CPM rates and get your page clicks up in a business where you become a near commodity to ever other website out there. You end up needing to add staff and take on more risk without knowing what your future demand will be. Even tech blogs know this.